MAD Conversations

Ghana’s Marketing Leadership Podcast
Breaking down strategy, leadership & campaigns
New episodes weekly

[MAD Conversations @MADConversation]

Your professional identity isn’t what you believe about yourself. It’s what others believe about you.

So ask yourself: what is your work teaching people about you?

🎬The Making Ep. 10, watch the full episode on YouTube https://t.co/EGhmezcSB1

#TheMaking #ProfessionalIdentity

[MAD Conversations @MADConversation]

Can you speak money?
If your marketing can't translate ideas into business results, are you really speaking the language that matters?
Watch the full conversation on YouTube and learn to speak the language of money.
https://t.co/leUUl0Axng

#MADconvos #MoneyTips #Business

[MAD Conversations @MADConversation]

Can you speak money?
If your marketing can't translate ideas into business results, are you really speaking the language that matters?
Watch the full conversation on YouTube and learn to speak the language of money.
https://t.co/leUUl0Axng

#MADconvos #MoneyTips #Business

[MAD Conversations @MADConversation]

When was the last time you bought something purely because you saw an ad?

You can't remember. Episode 7 of The Making is about why, and about what your placements say before a single word of your creative gets read.

https://t.co/flkCwwcIAh

[MAD Conversations @MADConversation]

When was the last time you bought something purely because you saw an ad?

You can't remember. Episode 7 of The Making is about why, and about what your placements say before a single word of your creative gets read.

https://t.co/flkCwwcIAh

[MAD Conversations @MADConversation]

Most marketing research stops at the first answer because it "fits on a slide." But a surface finding is not a strategy. Every campaign is a test of a hypothesis. #Marketing #Advertising #MadConversations

[MAD Conversations @MADConversation]

A brand is not a logo. It's a system of meaning in the consumer's mind, and you don't fully own it.

Episode 4 of The Making is out now. 🎙️
https://t.co/kfsCY3dSy5

[MAD Conversations @MADConversation]

PR is not a spin. It's not a fixer with a good statement.
It's the discipline of managing your reputation honestly, long before a crisis forces you to.
Because reality always wins.

New episode of The Making is live. https://t.co/XfA5IYpJFN

[MAD Conversations @MADConversation]

PR is not a spin. It's not a fixer with a good statement.
It's the discipline of managing your reputation honestly, long before a crisis forces you to.
Because reality always wins.

New episode of The Making is live. https://t.co/XfA5IYpJFN

[MAD Conversations @MADConversation]

Episode 5 of The Making covers why integration is coherence, not being everywhere; Why your customer sees one brand, never your org chart; And why "we need a TikTok strategy" is the wrong sentence in every strategy meeting.
Episode 5 is live: https://t.co/sWmv4emCKx

[MAD Conversations @MADConversation]

Episode 5 of The Making covers why integration is coherence, not being everywhere; Why your customer sees one brand, never your org chart; And why "we need a TikTok strategy" is the wrong sentence in every strategy meeting.
Episode 5 is live: https://t.co/sWmv4emCKx

[MAD Conversations @MADConversation]

A brand is not a logo. It's a system of meaning in the consumer's mind, and you don't fully own it.

Episode 4 of The Making is out now. 🎙️
https://t.co/kfsCY3dSy5

[MAD Conversations @MADConversation]

Most marketing research stops at the first answer because it "fits on a slide." But a surface finding is not a strategy. Every campaign is a test of a hypothesis. #Marketing #Advertising #MadConversations

[MAD Conversations @MADConversation]

Stop marketing to a theoretical crowd. You aren't selling to a perfect audience; you are selling to real, tired, emotional people making choices on autopilot. Speak to the human, not the mass market grid. #MassMarketing #MadConversations #TheMaking #Marketing

[MAD Conversations @MADConversation]

Welcome to The Making . We are pulling back the curtain on the hardest lessons learned directly in the field by Ghana’s top MAD visionaries.If you want to level up your practice, stay locked .Episode is out now #MADconversations #GhanaMarketing #Advertising

[MAD Conversations @MADConversation]

How to build a great brand with a strong advertising identity?
A good identity isn't just aesthetic. It is your carefully curated blueprint market dominance.We begun the break down in Season 1 but the work doesn't stop.Season 2 out soon
#madconversations #marketing #advertising

[MAD Conversations @MADConversation]

A set treasure map. A blueprint. An instruction sheet.
Things the Ghanaian advertising industry knows nothing about... yet.
Season 1 begun : The Great Archives of Powerful Advertising Strategies. Get ready to rewrite the playbook. 🇬🇭
#madconversations #advertising #marketing

[MAD Conversations @MADConversation]

As a Ghanaian, you know the Highlife sound cannot be authentically replicated anywhere else. Marketing thrives when you push familiar factors. If you want to capture a market, you have to play their rhythm. Season 1 Finale is live
#MadConversations #Marketing #Highlife

[MAD Conversations @MADConversation]

It didn’t start today. It started with our forefathers.
Sound is our culture, our way of life, and the very foundation of how we market, advertise, and communicate.Season 1 is wrapped, but the lessons are ageless. Catch the finale on YouTube. #MadConversations #Marketing #Ghana

[MAD Conversations @MADConversation]

What’s the secret to getting a Ghanaian's attention?
Music & Dance are just the baseline. In our Season 1 finale, we’re cracking the code to marketing in Ghana.
The recap is live on YouTube now! 👇 [https://t.co/PxkCdgSVsA]
#MadConversations #Marketing #Advertising #GhanaTwitter