The Marketing Girlie Guide

Welcome to your weekly creative pick-me-up!
Insights, campaigns, and stories — messy, genuine, and maybe a little genius.

[The Marketing Girlie Guide @MGirlieGuide]

Tomorrow’s MGG newsletter is a festive one 🎆
Festive ads are flooding our screens - but only a few actually sparkle.
@Flipkart's Big Billion Days film? I’ve got thoughts. Stay tuned.

Didn’t catch last week’s MGG? Read it here → https://t.co/XfWDysFpDd

[The Marketing Girlie Guide @MGirlieGuide]

When I pitched @makemytrip , my cover slide looked like a plane ticket. ✈️
When I pitched Bummer, it rained underwear. 🩲 Context is everything.

Hear all my thoughts here → https://t.co/9iZD6HbakW

[The Marketing Girlie Guide @MGirlieGuide]

If your deck looks like a default PowerPoint template… you’ve already lost the room. ❌📊

Hear all my thoughts here → https://t.co/9iZD6HbakW

[The Marketing Girlie Guide @MGirlieGuide]

Never underestimate the power of mindless scrolling.

Whenever I’m stuck in ideation, I open @Pinterest - colours, copy, visuals, dots connecting into ideas.
(That, or 2 shots of espresso + ungodly ice ☕🧊).

[The Marketing Girlie Guide @MGirlieGuide]

A deck is your stage. And no one claps for monotony. 💅

Hear all my thoughts here → https://t.co/9iZD6HbakW

[The Marketing Girlie Guide @MGirlieGuide]

Copy-paste decks sell processes. Customised decks sell ideas. 🎨
Hear all my thoughts here →
https://t.co/9iZD6HbakW

[The Marketing Girlie Guide @MGirlieGuide]

A deck isn’t just slides. It’s your first impression in 16:9. 🎬

Hear all my thoughts here → https://t.co/9iZD6HaCvo

[The Marketing Girlie Guide @MGirlieGuide]

Same fonts. Same templates. Same snooze.

This week’s MGG is your reminder that decks should sell creativity, not just numbers → https://t.co/9iZD6HbakW

[The Marketing Girlie Guide @MGirlieGuide]

✦ In decks we trust
✦ Testing… testing… is this thing on? 🎤
✦ Campaigning always, complaining sometimes

[The Marketing Girlie Guide @MGirlieGuide]

Open your inbox. 90% of emails end the same: Thanks. Thank you. Cheers.
Why are we being boring in the most creative industry? Your sign-off is free real estate. Make it fun. Make it you.
✦ Creatively yours
✦ Currently A/B testing caffeine levels
✦ Not a bot (yet)

[The Marketing Girlie Guide @MGirlieGuide]

📢 Alert: New MGG newsletter drops TOMORROW!
Stop boring clients with copy-paste decks.
Make every slide scream their brand, not yours.

If you haven't had your fill of last week's namkeen (it makes sense once you read the newsletter), check it out https://t.co/CHrWHXCBEg

[The Marketing Girlie Guide @MGirlieGuide]

Suddenly, the brand wasn’t just selling namkeen. It was making people laugh.

Full story 👉 https://t.co/CHrWHXCBEg

[The Marketing Girlie Guide @MGirlieGuide]

Behind every “yes” from a brand is usually seven calls of convincing.

Hear all my thoughts here → https://t.co/CHrWHXC3OI

[The Marketing Girlie Guide @MGirlieGuide]

Warning: This week’s MGG is a little salty 🧂 (namkeen, to be precise). It’s about the campaign that made people say “you’re kidding, right?”… until they said yes.

Full story 👉 https://t.co/CHrWHXC3OI

[The Marketing Girlie Guide @MGirlieGuide]

The most fun idea I’ve ever sold to a client? Also the hardest one to convince them on.

Hear all my thoughts here → https://t.co/CHrWHXCBEg

[The Marketing Girlie Guide @MGirlieGuide]

Sometimes, the boldest campaigns don’t look bold at first. They look… ridiculous.

Hear all my thoughts here → https://t.co/CHrWHXCBEg

[The Marketing Girlie Guide @MGirlieGuide]

The fastest way to kill a good ad? Play it one time too many.
Logged into @PrimeVideoIN for @theofficetv - 20 min episode, 4–5 ads, same ones on repeat. Ad Lifecycle:
"Cool, I’ll check it out.”
“Haha, I know this by heart.”
“One more time & I’m switching to @NetflixIndia .”

[The Marketing Girlie Guide @MGirlieGuide]

This week’s MGG newsletter is extra namkeen 🌶️
It’s about the campaign that first got me side–eyed, then got the nod.

Hear how I turned that side-eye into a yes → https://t.co/CHrWHXC3OI

[The Marketing Girlie Guide @MGirlieGuide]

Grab your plate of namkeen for this one 😉

[The Marketing Girlie Guide @MGirlieGuide]

Bold in hindsight usually looks messy in the moment.
Tomorrow’s MGG has the story.

Meanwhile, if you missed last week’s Maybelline x Uber campaign → https://t.co/Maihe4lDFb