Mirko M Goolsbey

Analytical approach to emotional #marketing. German-American. Striving for Arte/Scienza. Building the SAS Institute Brand. Retired Olympian. Views my own.

[Garrett Putman @gputman]

In person watch party of @SASsoftware Explore! Dr. Goodnight and Bryan Harris on stage to welcome our colleagues and get the show started. Still time to register at https://t.co/0YlfUNmPto! #ExploreSAS

[Mirko M Goolsbey @MGoolsbey]

So good to see our CMO @JennChase on stage at #Brandweek. SAS also has a "Analytics Volunteers" program where employees can devote a portion of their time to support meaningful causes. If you want to learn more, DM me.

[ADWEEK @Adweek]

Next up, @SASsoftware's @JennChase talks about the company's role in the Data for Good movement, which encourages using data in meaningful ways to solve humanitarian issues around poverty, health, human rights, education, and the environment. #Brandweek 🏝 https://t.co/5DODYRSnQ3

[ADWEEK @Adweek]

SAS’ Batting Lab helped kids improve their swing and their data literacy by collecting data on elite players' swings and teaching the kids about it. “It also allowed us to tell the story of the power of data and data literacy.”
— @SASsoftware's @JennChase #Brandweek 🏝

[Mirko M Goolsbey @MGoolsbey]

@TODAYshow @KerryNBC @SASsoftware Another of many examples where #AI and #ComputerVision empower and help us make progress. Great to see @SASsoftware continuing to play forward.

[SAS Software @SASsoftware]

Today around 9:10 AM ET! Watch the @TODAYshow for an inside look at #SASBattingLab, our new interactive AI-powered batting cage helping kids improve their baseball + data literacy skills. We had a blast hosting the Today Show on our campus and in the Lab! Here's a sneak peek 🎥

[Mirko M Goolsbey @MGoolsbey]

@JennChase Love it. And you asked everyone to clear out so you have your selfie moment.

[Mirko M Goolsbey @MGoolsbey]

@gputman @nytimes @Nike Point in case: this guy, when handed 100 Deutsche Mark welcome money after the Berlin wall came down, could have spent it on ANYTHING but choose a pair of @Nike sneakers. Few #brands transcend decades and generations like #Nike.

[R “Ray” Wang 王瑞光 #Cupertino #AI #Energy R.NFT @rwang0]

MyPOV: an interesting and fun application of data from @SASsoftware - The Batting Lab

https://t.co/5uR6byGcyF
thanks @AngelaLipscomb

[Mirko M Goolsbey @MGoolsbey]

@gputman @FastCompany @ACUVUE Another great example of the long impact, good and bad, we have on the world around us.

[Garrett Putman @gputman]

Huge shout-out to @MGoolsbey for hosting best-selling author, speaker, & brand strategy guru Peter Field at @SASsoftware today. Loved hearing Peter's research and insights firsthand and especially appreciated his counsel for us to keep pushing the emotional button of curiosity.

[Mirko M Goolsbey @MGoolsbey]

@gputman @SASsoftware Definitely a highlight hearing from the legend himself. My team kept noticing how I am #fangirling. Massive shout out to our friends @b2binstitute for making this possible. #MarketingEffectiveness

[McKinney @mckinney]

“We’re not B2B, not B2C, we’re B2H. Business to Human. Producers are people too.” @Kateardini, CMO, @johnhancockusa #ANABRAND

[Mirko M Goolsbey @MGoolsbey]

@gputman Soo. Good.

[Mirko M Goolsbey @MGoolsbey]

The most thoughtful view into Russia, it’s culture and the dynamics at play in this latest atrocity. https://t.co/fdicTfyQp1

[Mark Ritson @markritson]

There is a crisis in marketing that most are ignorant of. Zero strategy and non existent briefing skills. Ad agencies have known about both issues for decades. Now data collection firms it. my column for @MarketingWeekEd discusses it: https://t.co/Th5EiRHZJq

[Mirko M Goolsbey @MGoolsbey]

Yes, yes and yes ⁦@markritson⁩. Thank you. Soo good, and sad, and fixable. Hear hear ⁦@samchotiner⁩ ⁦@gputman⁩ ⁦@dancarlton⁩ ⁦@mango1978⁩ ⁦@waltbarron⁩ https://t.co/NZZZ8CvzAL

[Mirko M Goolsbey @MGoolsbey]

Oh ⁦@AdamMGrant⁩, I missed you. Glad to know #WorkLife will be back soon w new insight and conversations. https://t.co/LizubZc29o

[Mirko M Goolsbey @MGoolsbey]

“And the cosy, lifelong marriage of brand loyalty has been replaced with the erratic, insecure excitement of ongoing polygamy. Never has Ehrenberg-Bass been racier.” Love it. This will be interesting to watch as we put facts against emotions.

[Les Binet @BinetLes]

Bang on, @markritson. Peter Field and I found that, of all the brand metrics that advertisers commonly track, “trust” is the one that is LEAST correlated with business success. Campaigns that focus on improving trust tend to underperform.

[Mirko M Goolsbey @MGoolsbey]

Never got into watching NBA, but absolutely impressed by this deep understanding of the cultural roots and history by the NBA Marketing and agency team. Massive hat tip. Hey ⁦@gputman⁩ this has to be gold for you. https://t.co/5I9jcIODhH

[ADWEEK @Adweek]

Key insights from @benandjerrys #Brandweek