Film Screening + Q&A Session | March 31, 2026
A true labor of love, Infinity has already been selected at several international festivals, showcasing Ugandaโs beauty to the world. Now, weโre honored to finally bring it home to our incredible Ugandan audience.
Shot entirely by a Ugandan crew, this film is a celebration of our culture, talent, and storytelling.
Join us for an intimate screening followed by a live Q&A session at Embassy plaza Kampala
Spots are limited register to secure yours now:
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#Nsimbi #InfinityByNsimbi #InfinityFilm ๐ป๐
See you soon.
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INFINITY Film Screening at the American Centre Kampala, Uganda. Infinity is a film by @nsimbimusic. The screening will be followed by a Q&A session with the film's producers and members of our Ugandan crew! 11:00 am at Embassy Plaza, Ggaba Road. 31st March 2026. See you there!
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There is a difference between local tourism promotion and international tourism marketing. While there are many representatives who can promote local tourism, engaging international markets requires a different approach.
An effective tourism ambassador should not simply be a face of the brand. They should be a creative thinker who understands the sales language of specific markets, and who also has a deep understanding of what Ugandaโs tourism industry offers.
The Uganda Tourism Board has done a commendable job promoting the country. However, if I were to suggest anything, it would be that when we choose tourism ambassadors, they should be fluent not only in language, but also in strategy, culture, and marketing.
Ideally this would be an artist or cultural figure structured like an agency someone with diaspora appeal and a global outlook who can translate Ugandaโs story in a way that inspires people to actually get on a plane and come see it.
Current data shows that many of our visitors come from the West Coast of the United States particularly California, Oregon and Washington as well as countries within the Schengen Area in Europe. Those are markets we should be speaking to more intentionally.
One of our greatest untapped resources is Ugandans in the diaspora. They are already natural ambassadors. With some coordination, training and clear targets, they could help brand Uganda globally as a true bucket-list destination.
Imagine a network that includes:
โข Tourism booths at international festivals
โข Cultural or tourism offices in major metropolitan cities
โข Ugandan coffee houses abroad acting as cultural hubs
โข Artists on tour including a tourism slot alongside their merchandise and performances
Artists with cross-cultural reach can naturally play a role here. Platforms that combine music, fashion, film and culture already speak to audiences across continents, including members of the African diaspora interested in visiting, investing and reconnecting with the continent.
In many ways this kind of cultural ambassadorship already happens organically. For example, our short musical film Infinity by Nsimbi has already travelled to more than thirty international film festivals. The film was intentionally shot across the lush green landscapes of Uganda to showcase the beauty of the country and the culture of our people.
It will be screening on March 31st at the American Center Kampala for a select audience, with more Kampala screenings to be announced.
Through music, film, fashion and cultural exchanges including appearances at institutions like the Smithsonian Institution, universities and international festivals NSIMBI Music has carried Ugandaโs culture into global spaces. In my own way I have also consistently championed our indigenous languages and cultural products across international platforms.
Whether it is official or unofficial, the work of representing Ugandaโs culture continues.
Either way, come experience the musical film Infinity wherever it is screening near you. More screening dates in Kampala will be announced soon.
(Zamba / NSIMBI / Baboon Forest )
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