Marketing Journo

Journo who loves to share information and views on Marketing and Advertising, predominantly related to movies, and concerned books and films!

[Marketing Journo @MJ_offl]

Ever wonder how Netflix knows exactly what you want to watch? 🎬

It turns out, making their AI "smarter" isn't about making it bigger. Giving it better data about you was 5x more effective than blowing up the tech size! 🤯

How it works: 👇

https://t.co/vnqVbEQHOg

#Netflix #AI

[Dhileepan @Dhileepan_KU]

This is called 'method dressing' or 'character dressing', i.e. actors embodying their character's style beyond the film's set in order to promote the movie!

Here, #VijayAntony appears in the makeover of his character in #Maargan movie!

[Marketing Journo @MJ_offl]

Hello!

I watched @ponysmasher's YT video 'Great Filmmaking: The Servant (1963)'! There's so much to learn from it, just like with any of David's videos on filmmaking. In this video, I found an insightful #movie #marketing info! Here's my blog post on it!
https://t.co/U6rmACVN67

[Dhileepan @Dhileepan_KU]

This animated Google search promotion by @RKFI & @divomovies for #ThugLife is absolutely fun!

Check it out!
https://t.co/YwXWDRWIBg

[Marketing Journo @MJ_offl]

Here's my ninth blog post of the series, 'Weekly Best in Movie Marketing', which is on the marketing initiatives for the upcoming movies, #Weapons and #LiloAndStitch!
https://t.co/W2KCTMzI33

[Marketing Journo @MJ_offl]

For quite some time, I've wished to highlight my favourite movie marketing initiatives in a blog series & explain why they stand out to me each week!

Kicking off the series with a look at the marketing strategies behind #TheMonkeyMovie & #GoodBadUgly!
https://t.co/8BXrusO7W8

[Marketing Journo @MJ_offl]

Here's my eighth blog post of the series, 'Weekly Best in Movie Marketing', which is on the marketing initiatives for the movies, #TheLifeofChuck, #UntilDawn & #TheToxicAvenger!
https://t.co/yPbUxOgR9s

[Cinemapayyan @cinemapayyan]

Thanks for taking the effort to notice all this brother 🤍

[Marketing Journo @MJ_offl]

@cinemapayyan 🙏

Previously, I also covered your efforts for 'Maaveeran' in one of my blog posts on movie marketing. With 'Maaveeran' & 'Retro', your efforts are ushering in innovations in Tamil Cinema's movie marketing space! Keep up the good work, bro!
https://t.co/hNnq5PSo7r

[Cinemapayyan @cinemapayyan]

Thank you so much for this 🙏🏽

[Dhileepan @Dhileepan_KU]

A lesson from @blumhouse on how to create unique and interesting villainous characters, ensure they evolve into icons, produce sequels, spinoffs, create a universe and, most importantly, keep them on the audience's radar by efforts like this!

#HorrorMovies #HorrorCommunity

[Marketing Journo @MJ_offl]

My vlog post on the marketing initiatives by @2D_ENTPVTLTD and @stonebenchers for #Retro!

#Repost

#Suriya #PoojaHegde #Kanimaa
https://t.co/7EOmVRMljr

[Marketing Journo @MJ_offl]

Here's my fourth blog post of the series, 'Weekly Best in Movie Marketing', which is on the marketing initiatives for the Disney+ and Apple TV web series #DaredevilBornAgain and #BadSisters respectively, and the upcoming movies, #ThugLife & #Test!
https://t.co/tiSoCaQzqi

[Marketing Journo @MJ_offl]

Guerrilla Marketing for #TheMonkeyMovie!