Conor Neill on the 3 best ways to start a speech (most people get this wrong):
"I guarantee if you go to conferences, 19 out of 20 speakers will start in one of these ways: 'My name is Conor Neill. I'm from Tango, and this talk is about the latest trend in monitoring strategies.' But all of you are sitting with a piece of paper that already says who I am and what I'm going to talk about. By repeating what you already know, I'm giving a signal that it's time to get your BlackBerry out."
Conor explains the three best ways to start instead:
Third best: A question that matters to the audience.
"How do you phrase a problem that the audience faces in a question?"
Second best: A factoid that shocks.
"There are more people alive today than have ever died. Every two minutes, the energy reaching the earth from the sun is equivalent to the whole annual energy usage of humanity. Does that change how you think about energy?"
The best way: Start like you'd start a story to a child.
"How do we start a story to a child? 'Once upon a time.' And what happens when you say once upon a time? My daughter leans forward, gets ready to hear, engages. We were all trained as kids to know when a story's coming. We also know when a teacher is about to deliver a 40-minute boring lecture."
He explains the grown-up version:
"In business, you don't hear Jack Welch saying 'once upon a time.' Steve Jobs doesn't start his speeches with 'once upon a time.' So there's a grown-up way of saying it: 'In October, the last time I was in this room, there were 120 people here. I was having a conversation with one of the world's experts on public speaking and he said something to me that changed what I think about what's important in speaking.' Now I can pause for 30 seconds, and you want to know what he said."
Conor concludes:
"Stories are about people. They're not about objects. They're not about things. If you want to tell a good story about your company, don't talk about the software talk about the people who built the software. What they do. How they are. What's important to them. What they sacrifice."
We will never see anything like this again in our lifetimes.
If you have a few minutes, watch it. Probably the greatest music video ever made.
Michael Jackson - Thriller (1983)
Go Navy!
Last year, in the course of filming Something to Stand For, I had a chance to visit most of the major memorials in DC. Among the ones I missed, was the U.S. Navy Memorial, which I’ve walked past a hundred times but never took the time to enter. Recently though, I not only got a tour, I got a chance to jam with The Sea Chanters, who happened to be rehearsing in the Burke Theater while I was there. The proof is on the attached video, which seemed a sensible thing to share on this day. However, I didn’t go to the memorial to sing; I went there to present The President and CEO of the Memorial, Ret. Vice Admiral John Nowell, with a collection of 5-ounce solid silver coins commemorating four of the most significant battles in the second world war.
Friends of this page know that every so often, my friends at @USMoneyReserve will send me out into the world to present The Valor and Victory Series to members of The Greatest Generation, or in this case, to a stunning Memorial that should be visited by every American citizen. It was my idea to film these little excursions and share the videos online, and I’m grateful to U.S. Money Reserve for making that happen. (Honestly, I wish more companies would make an effort to celebrate our veterans in this way. Big thanks to Angela Roberts, for making it happen, and for doing so much over the years to support our military.)
I think it’s important, especially on a weekend like this, to call attention to the men and women who gave their lives on our behalf, and that’s precisely why the Navy Memorial exists. Their exact mission is “To Honor, Recognize, and Celebrate the men and women of the Sea Services, past, present, and future; and to Inform the public about their service.” And I can tell you this – they take that mission very seriously and they execute it to perfection every day. From the legendary Navy Log, which includes the names of everyone to ever serve in the U.S. Sea Services going all the way back to 1776, to the Lone Sailor Statue, to the largest map in the world – The Granite Sea – there’s a lot to see, a lot to take in, and a lot to be grateful for.
Please check it out next time you’re in DC and have a terrific Memorial Day.
Mike
PS. Every time I share one of these videos, people ask if The Valor and Victory Series can be purchased by civilians, and the answer is yes. https://t.co/tXtiRfSUVi The coins are available in silver and gold and are legal tender. They’re also, in my opinion, individual works of art. I’ve actually seen these coins minted over in Lichtenstein - which is a story unto itself, and a video for another time. For now, enjoy the holiday weekend, and raise a glass to those who sailed, marched, rode, flew, or parachuted into harm’s way on our behalf, and paid the ultimate price.
PPS. Last time I shared one of these videos, it was to honor a 100 year-old soldier named George Sarros. If you missed it, check it out here. He's an inspiration.
@altonbrown Mr. Brown I have a single jar of eggnog left over from when I made it last year. When I opened it today, I had solids on the top, almost a sour cream like consistency. Is my nog still good? Should I reincorporate the solids with a hand mixer?