Michael Patrick Cortez

Partner and Marketing Manager @ Webfor, SEO Geek, Seeker of Automation, Quest for knowledge 🐍❤

[Michael Patrick Cortez @MPCTheMarketer]

Great read from @bill_slawski on how Google may interpret search queries and assign entities.

Semantic SEO needs to be at the core of your SEO strategy!

https://t.co/qezlF5yDx0

[NextNW (formerly SEMpdx) @SEMpdx]

Join us for the ultimate summer networking event! 🎉🌞 The SEMpdx Party on the Patio at Migration Brewing is on August 15, 2024. Enjoy drinks, appetizers, games, and raffle prizes! Connect with top professionals. 🍻🎯 https://t.co/RAd0CWhv26

[Glenn Gabe @glenngabe]

Not to be outdone by Google's AI overviews... -> Bing testing new generative search experience

I see it now, very interesting. A lot to take in on the page... and provides sources per section on-hover and via citation links.

"Microsoft explained that this search “experience combines the foundation of Bing’s search results with the power of large and small language models (LLMs and SLMs).” “It understands the search query, reviews millions of sources of information, dynamically matches content, and generates search results in a new AI-generated layout to fulfill the intent of the user’s query more effectively,” https://t.co/mlZMCeCIEV

[Robin Delta @heyrobinai]

Claude 3.5 Sonnet is insane.

And people are cooking up incredible use-cases that weren't possible with GPT-4o.

10 examples you don't want to miss:

[Michael Patrick Cortez @MPCTheMarketer]

@NKtechtalk @babyfacedubs Steph himself is worth 6-8 firsts!

[Nayeem Sheikh @HeyNayeem]

Google Maps just received a HUGE update.

Now, you can message directly just like ChatGPT.

Here are 7 WILD examples:

[Michael Patrick Cortez @MPCTheMarketer]

@tkdance12 @BobbyMarks42 Good luck! Boston's weak and got lucky facing a weak Mav's squad!

[Michael Patrick Cortez @MPCTheMarketer]

@TheDunkCentral @JDumasReports Grass ain't always greener. Klay will learn similar to Durant. He's acting like a child because he ain't one of the best in the world anymore. Lost a lot of respect for @KlayThompson on this one!

[Glenn Gabe @glenngabe]

My latest post on SER went live this morning. That's after digging into GSC to *TRY* and analyze AI overview data. I used Ziptie to identify queries where the site ranked lower on page one in the 10-blue links, but ranked in the AI overview. I should have been able to clearly see the difference in the US. Nope, not clear at all. You can read my post for more information.

Here's a quote from the end:
"Google said it’s serious about supporting publishers and maintaining a strong web ecosystem. Well, part of supporting publishers is providing data based on how their content is ranking across Search. If Google is serious about AI overviews, then let site owners be serious about tracking those overviews. Right now, that tracking is severely limited…"

[Barry Schwartz @rustybrick]

The maddening adventure of tracking AI Overviews in Google Search Console where @glenngabe digs into this topic in detail https://t.co/mJIAl8TKFW

[Lily Ray 😏 @lilyraynyc]

I’ve been wondering the same for the past year. Seems to violate many of Google’s guidelines.

[Rand Fishkin (follow @randderuiter on Threads) @randfish]

Google search is one of the most secretive, closely-guarded black boxes in the world. Well, maybe not anymore.

In the last quarter century, no leak of this magnitude or detail has ever been reported from Google’s search division. If you're in #SEO, you should probably see this.

[Glenn Gabe @glenngabe]

I mentioned yesterday that Google should turn off AI overviews for YMYL queries until they can improve the situation, but I still see those overviews for MANY health/medical queries. Some are totally fine (even good), and some are not fine. And check these two link cards out for the query, "how to lose weight fast". One is an expired domain and the other won't resolve. Oh boy...

[Darth Autocrat (Lyndon NA) @darth_na]

.
!!! NO !!!

It has to be Opt-In.

Do NOT let the thieving pieces of garbage take control of the control!

The default Has To Be "no",
and then people can provide a directive that permits.

<meta name="permissions" content="cite, learn, summarise, paraphrase" />

#SEO #AI

[Darth Autocrat (Lyndon NA) @darth_na]

.
:: Helpful Content - Are we on the right track? ::

As to be expected - Google aren't going to tell us what the algo is looking at.

But I firmly believe the label for the HCU is a misdirection.

It's not if the content is helpful,
I think it's if it's SE first.

>>>

#SEO #HCU

[AshutoshShrivastava @ai_for_success]

OpenAI's Coming with a Search Feature?

OpenAI's recent SSL certificate logs revealed something interesting: the domain (search-dot-chatgpt-dot-com) may indicate that OpenAI is developing a search functionality.

Sam Altman discussed AI and search on the Lex podcast.

The logs show various unique production and staging domains across various regions, hinting at significant preparations for new AI models or feature releases.

The full log is in the 🧵

[Webfor @Webfor]

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🔗 Reserve here: https://t.co/W1WZdyB4iR

#AIConcierge #DigitalMarketing #Webinar

[Webfor @Webfor]

🚀 Transform your marketing with AI! Join our webinar "The Rise of the AI Concierge" next Tuesday to see how digital assistants are reshaping experiences & marketing. 🤖✨

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📅 Link below ⬇️

[NextNW (formerly SEMpdx) @SEMpdx]

Hypothetically, if we organized a golf tournament on July 18th - let's say at @ColwoodGolfPDX - Would you come? Would you get a foursome together?

[Glenn Gabe @glenngabe]

Focus on health and medical? Heads-up -> Google AI has better bedside manner than human doctors — and makes better diagnoses. The AI system is called "Articulate Medical Intelligence Explorer (AMIE)"

"To our knowledge, this is the first time that a conversational AI system has ever been designed optimally for diagnostic dialogue and taking the clinical history,” says Alan Karthikesalingam, a clinical research scientist at Google Health in London" https://t.co/ScKbMpeiVk

[John Shehata @JShehata]

Google Perspectives is growing in Google Mobile SERPs. Examining hundreds of thousands of News queries over the past 4 weeks in US, we found the following:
▶️The majority of Perspectives come right after Top Stories (News Box)
▶️15.5% of all News queries have Perspectives.
▶️ Twitter (x) is the most dominant followed by YouTube and Reddit
▶️ Sports is the top News Section with Perspectives in Search followed by Entertainment
▶️ @NBA is the top twitter account in Perspectives followed by @FabrizioRomano and @AdamSchefter
▶️ NBA is also the top subreddit in Perspectives followed by NFL