Madison Lantz-Farris

@TheHeartConf Assistant Commissioner

[Heart of America Athletic Conference @TheHeartConf]

The Heart pledges to elevate the standard across conferences in the NAIA. ♥️

THAT’S The Right Way To Play.

#therightwaytoplay #theheartswaytoplay

[Nik Rule @NikRule]

Small college athletics is evolving fast.

In less than 12 months, the platform ecosystem built by @UrbanEdgeTv and Visaic has streamed 6,000+ events for the @NAIA and partner conferences like @TheHeartConf.

That level of scale is incredible — and it's free for fans.

More games. More exposure. More value for everyone.

#TheRightWayToPlay

[Nik Rule @NikRule]

Proud to host the first-ever Heart Shotgun Sports Conference Championships.

We took this on because we believe in the sport in our region and wanted to create a championship experience student-athletes would respect — while adding common-sense collegiate structure to a sport that is incredible but also costly.

Huge credit to Assistant Commissioner Madison Lantz for owning the planning & execution and to our coaches for helping bring the concept to life.

Shoutout to Macie Albright for great media and content that student-athletes truly appreciated.

#TheHeartsWayToPlay

#TheRightWayToPlay

[Heart of America Athletic Conference @TheHeartConf]

It’s official.

St. Ambrose University has been approved for full conference membership in the Heart of America Athletic Conference.

The Fighting Bees will join the conference beginning in 2026-27. 

Welcome to The Heart, @SAUBEES!

Full Story: https://t.co/sd4AjkvLcs

#TheRightWayToPlay #TheHeartsWayToPlay

[Heart of America Athletic Conference @TheHeartConf]

The Heart of America Athletic Conference is teaming up with Visit Overland Park in a new three-year partnership, officially naming Overland Park the Home of The Heart through 2028. 💙

Championships, media tours, and major events ahead! 🔗Learn more: https://t.co/LOIqNsb4Kw

[Nik Rule @NikRule]

🔥 @NAIA Championship Roll Call🔥

Here’s what conferences still have teams alive across ALL FOUR active fall championships:

9 — The Heart of America
8 — Mid-South
7 — Crossroads
6 — Frontier / KCAC / GPAC / Cascade

Nine other conferences with five or less.

#TheRightWayToPlay

#TheHeartsWayToPlay

[Heart of America Athletic Conference @TheHeartConf]

🚨 NEW SHOW LAUNCH 🚨

Mondays 6 PM CT on @UrbanEdgeTv — Tune in to Inside the Heart with host/producer Alex Fernando to spotlight the stories inside the Heart of America Athletic Conference.

Catch it here 👉 https://t.co/1LaipWP7wl

#InsideTheHeart #HeartOfAmerica #TheRightWayToPlay

[Madison Lantz-Farris @MadisonDLantz]

Championship weekend = the best time to see our Heart interns in action! 🏆

We’re working toward one intern from every Heart school this year — and today we got to connect with Catie our intern from Mount Mercy at the Cross Country Championships!

#TheHeart #TheRightWayToPlay

[Heart of America Athletic Conference @TheHeartConf]

🚨 NEW SHOW ALERT 🚨

The HEART + @UrbanEdgeNet bring you Clash of the Week — a one-hour NAIA football preview show!

📍 On-site each week at a HEART campus
🎤 Hosted by Jason Donnelly (@NAIAFootballVSN) & Corey Thorpe (@NAIAFBALL)

🕙 Saturdays | 10 AM CT | ONLY on UEN

Week 0️⃣: Morningside 🐴 vs Benedictine 🦅
Week 1️⃣: Benedictine 🦅 vs Grand View 🏈
👉 Watch here: https://t.co/lfyvPP4zn7

#TheRightWayToPlay #NAIAFBall #ClashOfTheWeek

[Madison Lantz-Farris @MadisonDLantz]

Fall sports are officially here! Excited to cheer on our Heart student-athletes all season long! ⚽️🏐🏈

Catch EVERY game live on UEN👇
https://t.co/ZQzpzOTFGh

[Heart of America Athletic Conference @TheHeartConf]

Fall sports are BACK! 🏈⚽🏐
Catch every play, goal, and game on the UEN Heart of America channel. Stream on your phone, TV, or laptop—anytime, anywhere.

🔥 Never miss a moment.
👉 https://t.co/VWEgM6UZA3

#HeartSports #NAIA #WatchYourWay #TheRightWayToPlay #UEN

[Heart of America Athletic Conference @TheHeartConf]

Heart of America Adds Shotgun Sports as 29th Conference Championship Sport

#TheRightWayToPlay

🔗https://t.co/l4JF12oPTP

[Heart of America Athletic Conference @TheHeartConf]

🚨 15 Schools. 15 Interns.

The Heart Internship Program is here! 🎓🏆
Students from all 15 @HeartSportsNews schools will gain real-world experience in media, ops, SID, & admin.

🔗 https://t.co/2LVYkDGVFW

📧 [email protected]

[Heart of America Athletic Conference @TheHeartConf]

🚨 Major Announcement 🚨
The Heart has signed a landmark 5-year media rights partnership with @UrbanEdgeNet—one of the largest in NAIA history.

💰 7-figure value
📺 Games streaming on The Heart Network + UEN
📱 Available on major platforms
🎥 New shows in development
💡 Expanded creative content & national brand exposure

🔗 https://t.co/1QEOha4HC0

[Heart of America Athletic Conference @TheHeartConf]

⚾️, It’s a spectacular day in Ozark, MO for the 2025 Heart Baseball Conference Tournament Championship game! No. 3 @cmueagles takes on No. 4 @Go_Mustangs today at 10 am!

WATCH:
https://t.co/7CVczaAjqz

[Heart of America Athletic Conference @TheHeartConf]

Commissioner @NikRule and Assistant Commissioner @MadisonDLantz sit down with @thereaganharrel of @NAIASB_ to discuss this weekend’s national and conference champions in The Heart, preview championship action at baseball, and break down today’s Heart softball title game. #TheRightWayToPlay

[Madison Lantz-Farris @MadisonDLantz]

First official day full-time with @HeartSportsNews — and what a game to kick things off! 🥎 #TheRightWayToPlay

[Heart of America Athletic Conference @TheHeartConf]

SOFTBALL, Grand View has punched their ticket to the championship game! #TheRightWayToPlay

[Madison Lantz-Farris @MadisonDLantz]

Incredibly grateful for the opportunity to join the Heart of America Athletic Conference!

Looking forward to working alongside great administrators and playing a role in shaping a meaningful experience for student-athletes.

Can’t wait to get started!

[Heart of America Athletic Conference @TheHeartConf]

The Heart of America is excited to welcome Madison Lantz-Farris as Assistant Commissioner for Operations & Strategic Initiatives and our new Senior Woman Leader!

A dynamic leader in athletics and student engagement, Madison officially joins us May 5.

News Release 🔗 https://t.co/GqiWHxDLUm

#TheHeart #NAIA #TheRightWayToPlay

[Bailey Rimes @BaileyRimes]

Monday marked my last day at William Penn. This 10 year chapter has closed but the relationships, memories & lessons will last forever.

I will forever cherish the Oskaloosa community & friends that made me a part of their family. Thank you 💛

[Heart of America Athletic Conference @TheHeartConf]

Join us for an unforgettable season. The student-athletes in the Heart of America Athletic Conference are champions in competition and leaders in life!

https://t.co/1oEZ0rYppl

[Heart of America Athletic Conference @TheHeartConf]

We are proud to announce the members of our 2024-2025 Heart Student-Athlete Association (HASA)!

These exceptional student-athletes have been selected for their dedication, leadership, and commitment to excellence both on and off the field. We look forward to their contributions in building a supportive and strong community within the Heart of America Athletic Conference.

Congratulations to all the members! @Heart_HASA