MAGNA GLOBAL

The centralized resource for @Mediabrands

[MAGNA GLOBAL @MAGNAGLOBAL]

A new study by MAGNA Media Trials and @ZEFRinc found that those surveyed least expect to encounter misinformation on traditional radio and podcasts. Read why @InsideRadio's Podcast News Daily highlights audio as the "safe haven" from misinformation: https://t.co/F0xIrQ9Ik1

[MAGNA GLOBAL @MAGNAGLOBAL]

Consumers are exposed to an alarming amount of misinformation (93%) – which can have negative implications for brands. The study by MAGNA Media Trials x @ZEFRinc explores the true impact of misinformation on consumer sentiment and brands. Learn more here: https://t.co/Sqw9lJWJPa

[MAGNA GLOBAL @MAGNAGLOBAL]

We're looking forward to joining @ZEFRinc at #BrandSafetyWeek to discuss "Brand Suitability in the Age of Misinformation." Tune into to the panel discuss to hear what the experts have to say about much-talked about topic.

[MAGNA GLOBAL @MAGNAGLOBAL]

Ad fatigue is possible. The MAGNA Media Trials x @SpectrumReach study explores the best combination of media platforms to use to prevent viewers from saying they’ve seen “too much” of a brand. Learn about the impact of advertising across platforms here: https://t.co/sgeWOFPjlG

[MAGNA GLOBAL @MAGNAGLOBAL]

Since the release of the MAGNA Media Trials x @Ketch_Digital study, questions loom around how brands will manage consumer data. Read @MediaVillageCom to learn more about why marketers should care about consumer privacy. https://t.co/UOz9i0nN8s

[MAGNA GLOBAL @MAGNAGLOBAL]

MAGNA x @Nielsen study “Podcast Ad Effectiveness: Best Practices for Key Industries” reveals repetition in a podcast ad delivers strong results for CPG brands – 7% lift for purchase intent. Learn more practices for other industries to leverage podcasts: https://t.co/0jQKYHNMue

[MAGNA GLOBAL @MAGNAGLOBAL]

Elijah Harris to @CampaignLiveUS on brands navigating the midterm election: "Make sure from a safety and suitability perspective you know what your guardrails are, and you have a set of tools that empower you to deliver on those within your media buys."
https://t.co/JeTi9oePMy

[MAGNA GLOBAL @MAGNAGLOBAL]

Brands have grasped the importance of including creators in their creative strategies. @CampaignLiveUS tapped Elijah Harris, while attending @advertisingweek, on how creator strategies are evolving. Read the article here: https://t.co/5CDMuoc3uH

[MAGNA GLOBAL @MAGNAGLOBAL]

MAGNA is committed to creating opportunities for diverse-owned media partners and the industry associations that support them. We’re excited to have Allie Kalish join in a panel discussion at the #2022ByBlackConference to share the benefits of investing in minority-owned media.

[MAGNA GLOBAL @MAGNAGLOBAL]

We're looking forward to joining the conversation on why media experts prefer ad buying for digital audio! Sara Tehrani will join the "Amplifying Quality Audio Opportunities." panel discussion today at @advertisingweek.

[MAGNA GLOBAL @MAGNAGLOBAL]

Huge thank you to the @VABIntel for having us at @advertisingweek NY! Dani Benowitz, MAGNA U.S. President, spoke on a panel with VAB, @MeetAmpersand & @sanofi about the steps the industry needs to take to move towards a more modern and innovative TV measurement future. #AWNY2022

[MAGNA GLOBAL @MAGNAGLOBAL]

We’re excited to announce the release of our latest Media Responsibility Index! The 4th edition of the study includes an assessment of 150+ partners’ safety efforts. Read about our findings here: https://t.co/R9aeAG6EPF

[Vincent Letang @vletang_magna]

New MAGNA ad forecast out today. Digital advertising: search and keyword ad format revenues are fueled by the growth of retail media networks, while social ad sales are slowing due to the app targeting limitations in iOS (+4% vs in 2021). Free summary: https://t.co/UL3UpP9Gad.

[MAGNA GLOBAL @MAGNAGLOBAL]

We’re excited to announce the release of our latest U.S. Ad forecast September 2022 Update! U.S. media owner’s advertising revenues grew by +11% to $151 billion in the first half of 2022. Read the full findings here: https://t.co/X24TQhVpUb

[SiriusXM Media @SiriusXMMedia]

Welcome to the #PassTheMic + the Defining Moment series. We’re giving powerful women in the industry the opportunity to make the world their mentee: https://t.co/VB6MbNXUHq

@MAGNAGLOBAL

[MAGNA GLOBAL @MAGNAGLOBAL]

An arsenal of Augmented Reality (AR) tactics is proven to be beneficial for a marketers ability to drive brand favorability and increase purchase intent. Learn the impact of AR ads in the Media Trials x @Snapchat study on WARC: https://t.co/ylDwhUwMsy

[MAGNA GLOBAL @MAGNAGLOBAL]

MAGNA #MediaTrials, in partnership with @AmazonAds, study proves consumers find brand-funded entertainment more fun to watch than traditional commercials. Learn why and more in @Adweek. https://t.co/wzDXfTeOQj

[MAGNA GLOBAL @MAGNAGLOBAL]

Eli Harris (EVP, Global Digital Partnerships & Media Responsibility) shared at @iab Audience Connect how MAGNA hopes to redefine value in media by providing @Mediabrands clients with a new metric.

[MAGNA GLOBAL @MAGNAGLOBAL]

Listen to Allie Kallish (EVP, Managing Director, Strategic Investment & Accountability) share the importance of maintaining great relationships – an asset that has complimented her intelligence and 20+ years of experience in the industry – on a recent episode of @siriusxmlife.