ICYMI: On Aug. 26, Shohei Ohtani damages Coors Light sign in CitiField. Without rights to him, the beer brand sells out of $17 commemorative cans and debuts campaign “Hits the spot.” Brilliance!
When life gives you low-grade limes, start a company that helps lift thousands of local farmers out of poverty. Check out how Corona & David Bogotá solved the lime problem in the world's largest beer-drinking market.
Since the media won’t show you this and since they’re trying really hard to rewrite history in yet another attempt to hurt @realDonaldTrump I suggest you watch this, send it to your friends, and RT.
Everyone is creative.
Planners are creative.
Producers are creative.
Media people are creative.
Finance people are creative.
Account people are creative.
Clients are creative.
Sometimes even creatives are creative.
Creative is not a department.
It’s a mindset.
If I had a nickel for every “Advertising is Dead” story I’ve seen over the years, I’d have enough cash to retire from Advertising. #StillHere#StillAddingValue