Manisha Mehta

Head of Global PR and Communications at Bynder

[Instagram @instagram]

Fav account to follow? Last DM you sent? Biggest L you took?

All will be revealed in this edition of Close Friends Only speed round with father-son duo @carmeloanthony and @kiyananthony 🫣🏀

[Luke Cope @Copozade]

There is a HUGE opportunity for B2B companies to dominate using Digital PR right now.

30% of our clients are now in B2B & SaaS. It's a different world but you make a big impact by using the below framework.

🖥 👨 Approach campaigns with your audience interests first and not your product functionality first.

It's B2B but you are still talking to people.

📰 Take this a step further and analyse the press and sites you want to get on.

When was the last time they talked directly about what you sell? When was the last time they talked about it and it wasn't a paid for feature? What do they talk about and where is the overlap with what you do and what your audience is interested in.

If you want to talk about your product that's an ad.

You can earn coverage in the same press your competitors are paying to feature in by creating stories.

⌛ Remove as much red tape as you can.

B2B environments aren't always set up to be fast or reactive. There's a huge opportunity to be getting your brand out there whilst your competitors are still discussing whether or not to actually comment on it.

➰ Link it all back up.

In B2B the end goal comes down to leads. That lead time might be 3 months, 6 months or longer. We use tools to track which companies are engaging with our PR campaigns on site. We then re-purpose these campaigns as sales enablement tools for our clients so their sales team can use them engage with warm or lapsed leads.

The best in B2B PR are doing things like this whilst the others are reporting on AVE still.

[Manisha Mehta @Manisha_Jani]

@Copozade Love this! 👏

[Manisha Mehta @Manisha_Jani]

@Copozade So sorry for your loss Luke. Sending condolences to you and your family 🙏🏽

[Manisha Mehta @Manisha_Jani]

Great to be working with the very talented team @bottledIMGNTN for @bynder 🥳 Lots of good things to come! 🚀

[Bottled Imagination @bottledIMGNTN]

Welcome @bynder! 😏

[Manisha Mehta @Manisha_Jani]

@andy_cb_smith me please!

[Manisha Mehta @Manisha_Jani]

@Laurarose_PR So great to have you on board!

[Manisha Mehta @Manisha_Jani]

@ShaunCHill SEO-based Digital PR 😐

[Manisha Mehta @Manisha_Jani]

@almaraabgarian I know a few people who were flying at the time, and there was no announcement...

[Manisha Mehta @Manisha_Jani]

@JC_SEO1 Looking forward to listening to this later!

[Manisha Mehta @Manisha_Jani]

@EmilyJBashforth Hey Emily, just DMd you :)

[Manisha Mehta @Manisha_Jani]

@grace_walsh1 Just emailed you Grace 😊

[Manisha Mehta @Manisha_Jani]

Looking for #DigitalPR #freelancers for a very exciting beauty brief in #Germany - please DM me for me info or feel free to recommend anyone in the comments below

[Manisha Mehta @Manisha_Jani]

Anyone looking for a new #DigitalPR job in #Manchester? Come work with me! You'll be working on some really high profile clients in a great team environment - check out the role, or DM me for more details: https://t.co/bRz1rZpoFc

[Manisha Mehta @Manisha_Jani]

#DigitalPR teams right now after this evening’s news #reactivePR #UKGovernment

[Manisha Mehta @Manisha_Jani]

@BethanieJane One here for No7 Beauty US: https://t.co/yzHUnHwFlH

[Manisha Mehta @Manisha_Jani]

@JC_SEO1 @thisisnovos @WithFrontier Congrats James! Wishing you all the success! 🙌🏼

[Manisha Mehta @Manisha_Jani]

Thanks for your all really useful insights on this!

[Manisha Mehta @Manisha_Jani]

Quick Q for the #DigitalPR community - Has anyone successfully worked with a client's 'Traditional PR' agency without media lists / contacts getting barred for only them to contact? If so, please share how...

[Manisha Mehta @Manisha_Jani]

@JessicaMaccio This is so true!

[Manisha Mehta @Manisha_Jani]

@Chivers1994 100% when I was client side I was very much open to agencies just doing their thing as long as everyone knew when things were going out.