Austin Cuka

🐛⏳🦋

[sysls @systematicls]

https://t.co/FQe5bCBqW1

[Clandestine @WarClandestine]

Trump just won the election.

I already made this Trump hype video to “Many Men” by 50 Cent.

Now it hits even harder.

Fuck you Dems. Swing at the king, ya best not miss.

[∩ @zachpogrob]

Worldbuild or die trying

[Naval @naval]

So, who’s been in charge all along?

[Fantom Sports @Fantom_sports]

Vikings Name Sam Darnold QB1 for Training Camp

Debut Article for @zachleer25

#NFL #Vikings #SamDarnold

https://t.co/PJbGE47mRZ

[Historic Vids @historyinmemes]

When Frank Ocean broke the internet with this live SNL performance in 2012

[∩ @zachpogrob]

Paradox of greatness is that you can suffer comfortably, for a long time. This makes it so- in some ways- you're not in a rush to get out. You can live in the dirt and smile the whole way. But eventually, time catches up. And you either do what you need to do, or you don't.

[Austin Cuka @manleycuka]

@MrZackMorris lets gooooo

[∩ @zachpogrob]

Some days you just can't stop winning

🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[∩ @zachpogrob]

Apple Notes is obsessioncore

All other apps- Notion, Evernote, etc, are the opposite of obsession

Speed of recording is all that matters for note-taking- and Apple is 1000x faster than anything else

[Austin Cuka @manleycuka]

The work speaks. Let it.

[Austin Cuka @manleycuka]

🔊 as we speak @yeat1_

[Austin Cuka @manleycuka]

The result you so badly want is probably on the other side of doing the activity you are avoiding.

[MJ DeMarco @MJDeMarco]

Here's a list of all the Super-Bowl commercials that involved a product you can eat or drink...

Pringles
Lindt Chocolate
M&Ms
Mountain Dew
Popeye's Chicken
Nerds Candy
Oreo Cookies
Mayonnaise
Doritos
Bud Light
Michelob Ultra
Reese Peanut Butter Cups
Coors Light
Starry Soda
Poppi Soda

Consuming every single one of these products will contribute to shortening your life, or will contribute to sickness and disease. (Sorry Poppi I don't believe your marketing.)

And then ironically, throw in a Pfizer commercial who will happily help medicate you, and manage the disease you self-inflicted.

What a time we live in.

#SuperBowl2024 #SuperBowlAds #SuperBowlSunday

[Chief Nerd @TheChiefNerd]

🚩 Brigham Buhler on How Our Current Healthcare System Monetizes Chronic Disease & How to Change It

"If I can monetize your diabetes, why would I cure or prevent your diabetes? And I know if I'm a bigwig at United or Cigna, that you're going to switch jobs in three years. And by the time that diabetes leads to metabolic disease and a cascade effect that puts you in a hospital, that costs me more money, you're somebody else's problem. Or if I can stall it long enough, you're the federal government's problem. And so every aspect of healthcare is focused on that quarter...Russell Brand said this, and he was spot on. Another guy who's not a clinician but understood what's going on here. If we make things about profits and quarterly earnings and big business and not patient outcomes, don't be shocked when we get phenomenal quarterly earnings and piss poor patient outcomes."

@joerogan @rustyrockets

[Amanda Goetz @AmandaMGoetz]

Another day, another viral TikTok with incredible brand response.

This woman bought a rain jacket from @thenorthface and was hiking in the rain in Australia where she complained she was absolutely soaked despite the rain jacket saying it was waterproof.

Her request?

Meet me at the top of the mountain and bring me a new coat.

The video got 10.3M views.

The team at North Face quickly replied with a video showing a guy grabbing a new jacket at the North Face store, jumping on a helicopter and bringing it to Jenn.

Another example of great social listening + speed to response!

This is a masterclass in turning a unsatisfied customer into millions of impressions with positive brand sentiment.

Bravo @thenorthface 👏

[Joe Pompliano @JoePompliano]

Amazon is paying $100 million to broadcast the NFL's first-ever Black Friday game.

But it's really a chess move to steal market share from brick-and-mortar stores and generate online sales.

Let me explain 👇

Thanksgiving Day football has always been huge.

Last year's games averaged 33.5 million viewers, including 42 million viewers for the Cowboys vs. Giants — the most-watched regular season game of all time.

2022 Average Viewership
• NBA Christmas Day: 4.27 million
• NFL Thanksgiving Day: 33.5 million

But the NFL has never done a Black Friday game because 1) it's a holiday known for people leaving the house to go shopping and 2) the Sports Broadcasting Act of 1961 prohibits NFL games on Fridays after 6 pm ET and all day on Saturdays during the fall.

This rule was implemented by Congress to protect high school and college football from seeing a decline in attendance and viewership because of the NFL.

But Amazon offered the NFL $100 million for the game, so they decided to put it at 3 pm ET to skirt the rule.

And it's an even better deal for Amazon.

Amazon is allowing anyone to watch — Amazon's first TNF broadcast generated more Prime sign-ups than any other 3-hour window in company history — and Amazon is also reportedly charging 2x more than their TNF broadcast for 30-second ad placements.

Cost Of A 30-Second Commercial
• Thursday Night Football: $440,000
• Black Friday: $880,000

But more importantly, Amazon will leverage its new ad strategy called "audience-based creative."

This will enable brands to target different audience segments with different ads in the same time slot.

For example, according to Ad Age, Bose will show three different ads using Amazon's ad technology.

The first ad features Joe Burrow and will be delivered to non-Prime members, while the other two Bose ads will feature different products and be shown only to Prime members based on their Amazon Prime search history.

And here's the best part...

These targeted ads will also be shoppable, meaning viewers can watch the commercial, place the product in their cart with the click of a button, and checkout without ever leaving the broadcast.

That makes Amazon's broadcast far more valuable than a typical commercial — brands will be able to retarget these customers after the game — and it also gives us a view into how brand advertising could look in the future.

Companies like Amazon and Apple are only going to spend more money on live sports rights, and their ad targeting could change how brands market forever.

Now that's pretty damn cool.

** If you enjoyed this breakdown, follow me @JoePompliano for more sports business content **

[reggie mills @MillsReggie]

as you get older, you start to pay more attention to people’s mindset rather then looks.

[reggie mills @MillsReggie]

if we saw our energy as currency we would be more mindful of how we spend it

[Sahil Bloom @SahilBloom]

The most meaningful life hack is saying no to the things that drain energy and saying yes to the things that create it.