Marc Bossu

Electrician → Florida franchise owner, run from abroad. Building Murray: the AI agent that closes 20% more of our quotes. Road to April 2027.

[Marc Bossu @MarcEBossu]

I'm an electrician by trade. I spent 16 years on factory floors hunting waste. Lean Six Sigma, the whole thing.

Then I bought a home services franchise in Florida and found the biggest waste of my career: quotes dying in the CRM. No follow-up. Ever. It's the silent leak in every home services business.

So last April, on the flight over to visit my team, I opened my laptop and started building Murray, an AI agent that watches our CRM and follows up on every quote by text + email. I'm not a developer. I'm a guy who doesn't accept waste.

90 days later: we close 20% more quotes. We're booked 2-3 weeks out. Last year same season we were chasing jobs and discounting like crazy to barely fill one week.

I run this business from abroad. Murray is why that works. Now I'm building it for other operators.

Real numbers, real business, documented here. This account is the logbook.

[Marc Bossu @MarcEBossu]

@paulg It look like assembling pieces of code

[Marc Bossu @MarcEBossu]

@RosoAI Bravo 👏

[Marc Bossu @MarcEBossu]

@levie Applied AI is where the money is for operators like me. Frontier models are cool but my agent that texts clients from my CRM is what actually moves the needle. Everyone has a seat if you solve real problems.

[Marc Bossu @MarcEBossu]

AI voice and follow-up just hit a $1B valuation with Avoca's $125M raise.

For a home services owner: this isn't theory anymore. A missed call isn't a $30 booking. It's often a $3,000+ job that dies in silence. Agents that answer in seconds while I stay on the job site already recover quotes my old CRM let rot. The gap between 1.4% adoption in construction and the rest is closing fast. Visibility wins. Not presence.

[Marc Bossu @MarcEBossu]

@melvynx True

[Marc Bossu @MarcEBossu]

@SaveEuropeAct @PhilippeClose Just ask yourself: who benefits from the crime?

[Marc Bossu @MarcEBossu]

I gave my AI agents a shared brain this week.

Three different models work on this product. One writes the code, one reviews it, one coordinates. Until now each of them started from zero and re-read everything, every single time.

So we built a knowledge graph over the project. Sanitized notes in, structured recall out. Every agent now queries the same memory before it touches anything.

Here is the honest number: 1.4x fewer tokens. Not 10x. Not a revolution.

The shared corpus is still small, so the payoff is still small. We are measuring 20 real tasks before we expand it.

Building in public means posting the modest result too. Most people would have called this a breakthrough and moved on.

[Marc Bossu @MarcEBossu]

@BraedendotTECH It happened to me overnight, and it almost used up all my usage while I was sleeping. 😅

[Marc Bossu @MarcEBossu]

RT @EvaVlaar: The Brussels Regime strikes again, but we won’t give up without a fight. Please support us!

[Marc Bossu @MarcEBossu]

76% of small businesses now say they use AI. Only 14% say it's fully built into how the business actually runs.

That's Goldman Sachs' 10,000 Small Businesses survey, based on over a thousand owners across the country.

That gap is the whole story right there. Trying ChatGPT once for an email counts as "using AI." An agent that runs your quote follow ups every night without you touching it is a different animal.

Most owners are stuck in the first camp. The second camp is where the money actually shows up.

62 points sit between "I tried it once" and "it just runs now." Nobody's fighting you for that space yet.

[Marc Bossu @MarcEBossu]

Here we are

[Braeden @BraedendotTECH]

Bro i thought Vibecoding was just a meme, you guys were actually serious?

[Marc Bossu @MarcEBossu]

@YvesPDB La question c’est combien ces vendus récupèrent ils en rétro-commissions ???

[Marc Bossu @MarcEBossu]

@dakshgup Same principle. My agent auto-qualifies dormant quotes based on strict rules I set. It surfaces the ones worth my time. The rest get closed. No more mental overhead on the job site.

[Marc Bossu @MarcEBossu]

@emollick Bigger models are cool. What matters is they kill the 9pm paperwork so the crew can focus on the actual tile work. IA removes grunt work. The decisions stay with me.

[Marc Bossu @MarcEBossu]

@simonw In home services 40% of quotes just die with zero follow-up. We started texting them at J+3, J+7. Four bookings last week from quotes I would have lost. Real money while I was on other jobs.

[Marc Bossu @MarcEBossu]

@AlexHormozi True in franchising too. Confidence won't fix 40% dead quotes in your CRM. Discipline to ship the agent that follows them up at scale will.

[Marc Bossu @MarcEBossu]

@garrytan Same shift for franchise owners. I don't debug CRMs anymore. The agent finds the dead quotes, surfaces the pattern, I make the call. Tools do the grunt work.

[Alex Hormozi @AlexHormozi]

A lot of people are using AI to automate shit they shouldn't have been doing to begin with.

Now you're just wasting tokens instead of time.

[Marc Bossu @MarcEBossu]

Construction sits at 1.4% AI adoption. Dead last, tied with agriculture.

Census Bureau data via JPMorgan. Information sector sits at 18.1%.

I run tile and stone restoration. Same world: clipboard quotes, callbacks that never happen, 9pm invoices typed by a guy holding a trowel all day.

Nobody on these job sites is lazy. The tools were built for offices first.

That gap isn't a warning. In a trade at 1.4%, the first one to move isn't competing with the guy next door anymore. He's alone at the top of a list nobody's climbed yet.

[Marc Bossu @MarcEBossu]

Only 25% of residential contractors use AI. Of that 25%, 73% say it already delivers a real competitive edge.

That's ServiceTitan's 2026 report.

Read it twice. The win rate isn't across everyone. It's three out of four who actually ran the experiment.

The other 75% aren't proof it doesn't work in trades. They're proof most owners haven't tested it long enough to know.