Marcel Wasserman

Founder and coach at businesses that expand and run themselves.

[Marcel Wasserman @MarcelWasserman]

Who am I, and what do I actually do? I’m Marcel Wasserman – a business coach, strategist, and founder of LanternWay. I help business owners fix what’s really holding them back: unclear pricing, poor structures, and no strategy. If you’re running a business that’s making money

[Marcel Wasserman @MarcelWasserman]

Turnaround plan… Most business owners try to fix everything at once… and that’s why nothing changes. In this video I break down the five numbers that tell you exactly where your business is stuck: • Leads per week • Cash collected • Hours delivered vs capacity • Real profit in a

[Marcel Wasserman @MarcelWasserman]

RIP Oom Daan. You are one of the greatest men I even met. So kind, so graceful, so intelligent. It has been an honor sir.

[Marcel Wasserman @MarcelWasserman]

Why You Should Be Spying on Your Customers Most business owners guess what their customers and staff want… and that’s why they stay stuck. The ones who win? They observe. They “spy.” They watch buying patterns, behaviour, conversations, complaints, tone of voice, tiny

[Marcel Wasserman @MarcelWasserman]

How to Unstick Your Business. Most business owners get stuck because they stare inside the problem. I help you look just before the problem; the place where the real blockage sits. When your words are unclear, your direction becomes unclear. When your direction is unclear, your

[Marcel Wasserman @MarcelWasserman]

Feeling stuck? You don’t need more motivation — you need clarity. I help business owners see exactly what’s blocking their progress and fix it fast. 🎯 Book your free Business Diagnosis Call — link in bio. #businesscoach #entrepreneur #claritycall #businessgrowth #mindset

[Marcel Wasserman @MarcelWasserman]

Why You’re Not Profitable… (and It’s Not About More Revenue) If your business still isn’t profitable, it might be your fault — not the market’s. Most owners think the solution is more revenue. It’s not. The real problem is usually pricing and how you plan your income throughout

[Marcel Wasserman @MarcelWasserman]

| Educational content here you go, outcome based pricing for a commercial gym or personal fitness coach. 😎

[Marcel Wasserman @MarcelWasserman]

Outcome-Based Pricing: Most people charge per hour — and that’s why they earn less. When you charge by the hour, you compete with everyone else who has a clock. When you charge for the outcome, you get paid for the result you create. In this video, I share how I helped a client

[Marcel Wasserman @MarcelWasserman]

Succeeding. Most business owners feel anxious because they don’t understand their business deeply enough. The antidote to fear isn’t escape—it’s mastery. When you confront the challenges, study the patterns, and commit to getting better every single day, you stop being at the

[Marcel Wasserman @MarcelWasserman]

What are you really working towards? These are the moments I work for. Just being here… enjoying life, enjoying the people, and taking a simple boat trip. It’s not just about working harder, it’s about building towards moments like this. So let me ask you… what are you building

[Marcel Wasserman @MarcelWasserman]

The End Game of Business What’s the real end game of building a business? It’s not just more money, more staff, or more growth. The true end point is when your business gives you freedom: ✔ Freedom of time ✔ Freedom of money ✔ Freedom of location and space ✔ Freedom of attitude

[Marcel Wasserman @MarcelWasserman]

The Empire’s Form Most business owners build only one company and hope it survives. Smart entrepreneurs build empires. 🏛️ In this video, I break down how to structure multiple companies and layers to protect yourself from lawsuits, bankruptcy, and unnecessary risk. This

[Marcel Wasserman @MarcelWasserman]

Most business owners are reactive with their money. The accountant tells them how much tax they owe, or how much “profit” is left, and then they scramble to figure out the rest. That’s not leadership—it’s firefighting. Instead of reacting, you need to lead with a Financial

[Marcel Wasserman @MarcelWasserman]

@tateupdatesx @TateTheTalisman How? It is literally built to be a 1-1 stable coin with the USD.

[Marcel Wasserman @MarcelWasserman]

@TateTheTalisman $1… see the white paper.

[Marcel Wasserman @MarcelWasserman]

Most business owners undercharge — and it’s destroying their service and their team. Here’s the truth: It costs anywhere from $500 to $2,000 to acquire just one new client using Google Ads, Facebook Ads, or any other paid advertising. So if that’s what you’re charging… you’re

[Marcel Wasserman @MarcelWasserman]

Reinvest Internally Before You Invest Externally. Once your business starts making money, the worst move you can make is rushing into new products, new businesses, or outside investments. Instead, reinvest internally first: ✅ Hire better staff ✅ Upgrade your systems and

[Marcel Wasserman @MarcelWasserman]

Financial mis-management series - Part 2: Why you cannot afford reserves of savings. Most business owners think they’re bad with money. But the truth? They’ve just never built fat reserves. Why? Because their margins are too small. You can’t save if there’s nothing left to save.

[Marcel Wasserman @MarcelWasserman]

@TateTheTalisman Real question, how come? Its build to be a 1-1 peg on the US dollar and is already at 0.9997$, so I only make 0.0003% growth? Or what am I missing?

[Marcel Wasserman @MarcelWasserman]

How to Calculate Business Reserves (Step-by-Step) Most business owners don’t plan for tough months—they react to them. In this video, I walk you through a simple, data-driven method to calculate how much you should have in reserves to keep your business stable. Here’s what I