Marcus Tagesson

Co-founder - First-of-its-kind AI decision platform for e-commerce. Prev: Founder & CEO The Babyshop Group.

[Marcus Tagesson @MarcusTagesson]

@vkhosla Thanks Vinod, this marks the end of my ”slides as brain dumps” era.

[Marcus Tagesson @MarcusTagesson]

@Nate_Google_ 👋🏻

[Marcus Tagesson @MarcusTagesson]

@klarnaseb Let’s go! 👏🏻

[Marcus Tagesson @MarcusTagesson]

@andruyeung Nothing i would recommend for the long term... 😅

[Marcus Tagesson @MarcusTagesson]

@andruyeung To be honest it happened to me as well. Nothing i’ve taught myself but when you work so long hours your business is the only thing that fills your mind. I was negotiating/talking etc in my sleep and when I woke up I usually had a pretty good idea how to solve a big issue.

[Marcus Tagesson @MarcusTagesson]

@klarnaseb hur kortsiktiga många är i sitt tänk. Det som jag tycker har varit svagast i Flat hittills är att holdings blir allt för små när man inte kan ta så stora tickets. På detta sätt kan man bli en riktig spelare med både långsiktighet, större tickets och genom en stark ägare som…

[Marcus Tagesson @MarcusTagesson]

@klarnaseb Kan väl tycka att pricing hade kunnat ske lite annorlunda men är ju detaljer i sammanhanget. Kommentarer om att sälja delar av sitt livsverk för finansiera Flat tror jag är lätt att säga för såna som inte byggt själva.

Men det som slår mig när jag läser alla kommentarer är…

[Marcus Tagesson @MarcusTagesson]

@klarnaseb får tillgång till affärer som väldigt få noterade investmentbolag skulle få genom en stark ägare i Sebastian.

”Price is what you pay, value is what you get”.

Ser fram emot den här resan.

[Marcus Tagesson @MarcusTagesson]

@therealkieran @oliviaakory Agree fully. That’s our approach as well. Fueling the MMM with well thought through experiments.

[Marcus Tagesson @MarcusTagesson]

@philwinkle @futurecommerce 👏🏻

[Marcus Tagesson @MarcusTagesson]

@heyblake https://t.co/fEbIMQOwTH

[Marcus Tagesson @MarcusTagesson]

Really good. Wish more organisations can have this clarity. 😅

Doing this together with balancing predicted sale through (so you don’t boost the wrong inventory and sellout to fast) is solid.

We have seen amazing results for our clients driving towards new customer ”epROAS”.

epROAS is basically your operating profit including estimated return on the products sold.

[Marcus Tagesson @MarcusTagesson]

Agree with you William. The issue today is that the brands don’t have their data in order. But if they use an external tool like DEMA that have all the data they could feed better conversion value that take everything into account. Our clients will be able to work like this cross platforms soon.

[Marcus Tagesson @MarcusTagesson]

@wmharris101 @herrmanndigital Agree with you William. The issue today is that the brands don’t have their data in order. But if they use an external tool they could feed better conversion value that take everything into account. Our clients will be able to work like this cross platforms soon.

[Marcus Tagesson @MarcusTagesson]

@ashvinmelwani That’s what we do across all commercial touch points (customers, marketing, inventory, markets etc). Take a look at https://t.co/fEbIMQOwTH

Happy to talk @ashvinmelwani

[Marcus Tagesson @MarcusTagesson]

@jasonlk 😅

[Marcus Tagesson @MarcusTagesson]

@CJSlattery Happy to help if you work with e-commerce. Check out: https://t.co/fEbIMQOwTH

Doing the tracking ground up and much more.

[Marcus Tagesson @MarcusTagesson]

@wesyang Frantzén in Stockholm
&
La Merenda in Nice

[Marcus Tagesson @MarcusTagesson]

@kalenjordan @Shopify Yes, but can take some time. Even +6 months so needs to be calculated as a cost of migration.

[Marcus Tagesson @MarcusTagesson]

@kalenjordan @Shopify Was the case in all (+5) migration from one platform to another for us as well. If that would not be a factor I believe you could have a much smoother transition for sure.