Maria Whitman

Managing Partner, Global Commercialization Strategy and Solutions, ZS

[Maria Whitman @MariaWhitman]

In addition to advances in #telehealth and virtual care access, patients are going online to learn more about their health. But there are still some demographic gaps, a @CDCgov report finds. #patientexperience
https://t.co/y69IdTA79L

[Maria Whitman @MariaWhitman]

Getting generative AI right is a journey, not a leap. Insights from this complimentary @forrester authored white paper can get you on the right path as you build foundational knowledge. You can download the white paper here. #businessvalue
https://t.co/ig6cZRuMM1

[Maria Whitman @MariaWhitman]

It will be interesting to see whether @AllofUsResearch can harmonize the real-world health data of millions of people and make it useful. A new center for data linkage should help. Story in @statnews.
https://t.co/hZEsbLOuDA

[Maria Whitman @MariaWhitman]

Portals aren’t a replacement for timely medical guidance. Patients reported that getting test results that confused them or needed explanation from a medical professional led to complaints about patient experience, researchers at @VUMCDiscoveries found.
https://t.co/M8Tb9Fft07

[Maria Whitman @MariaWhitman]

On the latest episode of “Reinventing Customer Experience,” my colleagues talk with Joe Wheeler, author of “The Digital-First Customer Experience,” about how analytics and machine learning will drive customer loyalty. Listen now: #ZSpodcast
https://t.co/i2MJ88foRR

[Maria Whitman @MariaWhitman]

As employers start to understand the benefit of weight loss drugs, we may see more collaboration among stakeholders in the conversation around obesity. Listen to the episode: #GLP1 #weightmanagement #obesity
https://t.co/X20Bp8tXj9

[Maria Whitman @MariaWhitman]

On "Transforming Biopharma" we recently discussed how healthcare stakeholders, including payers, can tackle obesity. It's encouraging that up to 4 in 10 employers intend to cover GLP-1 medication in 2024, according to a survey by @Accolade.
https://t.co/wSmq76TvnT

[Maria Whitman @MariaWhitman]

Remote monitoring devices may change the way CAR T-cell therapy is offered to patients with blood cancers. On HIMSSCast, experts discuss how wearables could make this therapy more accessible for patients. Listen now.
https://t.co/fAqORMOtgK

[Maria Whitman @MariaWhitman]

How can companies reduce the challenges of the clinical study journey? ZS experts explain how the ZAIDYN Digital Evidence solution can help drive validated evidence generation. Watch now.
#ZAIDYN #clinicalresearch #evidencegeneration
https://t.co/bBGA7C77cA

[Maria Whitman @MariaWhitman]

This conversation gave me a lot to think about, and I think you’ll find it thought-provoking, too. Listen to the #podcast here or subscribe on Spotify, Apple or Google.
https://t.co/X20Bp8uv8H

[Maria Whitman @MariaWhitman]

On this episode of “Transforming Biopharma,” my guests Mandi White-Ajmani and Bill Coyle talk about challenges of obesity, weight loss and the implications of new treatments and prevention. #ZSpodcast #transformingbiopharma #ObesityAwareness #EndTheStigma
https://t.co/X20Bp8uv8H

[Maria Whitman @MariaWhitman]

It’s an honest and wide-ranging discussion of the underlying challenges obesity presents to society and healthcare, even as new treatments emerge.

[Maria Whitman @MariaWhitman]

In a new white paper, ZS-sponsored research from @Everest Group explores what a unified approach to #clinicaltrials could look like, including a framework for the transition. You can download it here:
https://t.co/OOc9xsXCFf

[Maria Whitman @MariaWhitman]

Patients have been asking for easier access to their health information for some time. And making health records more portable via patient portals has made it easier for patients do just that, according to @ONC_HealthIT. Good news for #patientengagement.
https://t.co/TIdNquvcTA

[Maria Whitman @MariaWhitman]

A recent report in @The Lancet on how #genderinequity affects #cancercare for women offered some sobering findings. One of the authors, @OphiraG, discusses how health providers can better support women in getting care and completing treatment.
https://t.co/1ZyXu90g7U

[Maria Whitman @MariaWhitman]

Too often, the patient experience is fragmented and confusing, making it difficult for patients to start and stay on a therapy. ZS experts discuss how ZAIDYN Patient Engagement can promote a better patient journey and drive better outcomes. Watch now.
https://t.co/fxXQUCE9fJ

[Maria Whitman @MariaWhitman]

Register now: https://t.co/ABaAfwp7Fv

[Maria Whitman @MariaWhitman]

It’s critical for organizations to measure how they are achieving patient outcomes. On Nov. 14, experts from ZS and @Genentech will explain how ZS’s Patient Outcomes Impact metrics can help companies understand the effectiveness of disease awareness campaigns.

[Maria Whitman @MariaWhitman]

#GenAI can help make the pharma content supply chain more efficient and effective if you take the right approach. A new article explains how incorporating gen AI alongside existing tools can amplify content personalization.
https://t.co/7wZWIfaiZw

[Maria Whitman @MariaWhitman]

A @pymnts survey yields good insight about older consumers. They’re interested in a seamless, integrated digital platform but are still hesitant about #AI. #patientexperience
https://t.co/F8ZenoIEg8