Maria Caro

Student at ESCI - UPF

[Maria Caro @Maria_Caro22_]

Great article where you can distinguish the different types of #MarketResearch!
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ
https://t.co/5XnlJ7OANC

[Maria Caro @Maria_Caro22_]

Do you know why your #subconscious is so powerful?
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ
https://t.co/fA5CnhkVDs

[Maria Caro @Maria_Caro22_]

Want to know what #MarketResearch is? Watch this brief video 👇🏼
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

https://t.co/jJeWK1VUeD

[Maria Caro @Maria_Caro22_]

“A brand without #Neuromarketing is colder than a hug from your mother in law.” - Miguel Angel Flores
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

"Whatever we plant in our #subconscious mind and nourish with repetition and emotion will one day become a reality." - Earl Nightingale
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

Did you know that 99.9997% of our brain is #unconscious?
The #subconscious is out of our knowledge, perception, awareness and realisation. #Neuromarketing provides knowledge and methodologies to study unconscious reactions.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

#Neuromarketing seeks the implementation of neuroscientific knowledge and neurotechnologies in #Marketing. Its main goal is to construct the best possible experience based on scientific implementations, like persuasion and consumption.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

There are 4 types of #Scales: #nominal, #ordinal, #interval and #ratio.
As you can see, each of them includes the previous one.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

What is #Measurement?
It's a set of rules for assigning numbers to objects in such a way as to represent quantities or attributes.
There are 3 types of #Measurement:
- States of being
- States of mind
- Directly observed behaviour
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

We can classify #MarketReaserch in 3 possible ways:
- #Quantitative or #Qualitative
- #Tactical or #Strategical
- #Primary or #Secondary
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

Take a look at what we have learned up to now in #BusinessMarketing @lets_NEUROmkt #NMKTRCH #MKTINGBIZ @AresEresue @Maria_Caro22_

[Ares Eresué @AresEresue]

@lets_NEUROmkt @david_bassa_ @Maria_Caro22_ In reference to Tudor's ad, we have to say that it is high in #neuroticism @david_bassa_ @Maria_Caro22_ @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Ares Eresué @AresEresue]

@Maria_Caro22_ @david_bassa_ @lets_NEUROmkt This ad is low in #agreeableness at the beginning and high in #agreeableness in the end. @Maria_Caro22_ @david_bassa_ @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

#Agreeableness is trust, kindness and affection. That’s what this lottery advert reminded us of. @AresEresue @david_bassa_ @lets_NEUROmkt #NMKTRCH #MKTINGBIZ
https://t.co/3XreRfX2zf

[Maria Caro @Maria_Caro22_]

“The #BigFive factors of personality are neuroticism (emotional stability), extroversion (seeking company of others), openness (interest in new experiences), agreeableness (kind, trusting) and conscientiousness (discipline, reliable)”-O. Clifton
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

A simple and effective way to get to know the different personality traits in the #BigFive!

https://t.co/9IMJXsnCkk

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

A very interesting article to understand the different levels in every personality trait of the #BigFive. Are you #High or #Low?

https://t.co/rYQuo0lIBj

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

Such a great visual summary of what the #BigFive personality traits are 😀

https://t.co/z9Hsj4IWnS

@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

And #Openness?
The #BigFive model says that #Openness to Experience are characteristics such as imagination and insight, and those high in this trait also tend to have a broad range of interests.
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Maria Caro @Maria_Caro22_]

And what about #Conscientiousness and #Neuroticism?
#Conscientiousness is thoughtfulness, good impulse control, goal-directed behaviors, organized and mindful of details.
#Neuroticism is confidence, optimism, anxiety, moodiness and irritability
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ