David BG

[Rodra @Rodra10_97]

Voy a echar de menos la columna casi tanto como mi Erasmus 💔 el último, Nantes y un después #12 https://t.co/JqUbReGs6d

[David BG @david_bassa_]

"Without data you're just another person with an opinion." - W. Edwards Deming #MarketResearch @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

“the #unconscious refers to the idea that cognitive, emotional, and motivational states and processes can influence ongoing experience, thoughts, and action outside of phenomenal awareness and voluntary control” @lets_NEUROmkt #NMKTRCH #MKTINGBIZ #subconscious

[David BG @david_bassa_]

What is #Measurement related to #Marketing? It is the set of "rules for assigning numbers to objects in such a way as to represent quantities or attributes.” - Nunnally @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

Here you have the types of #MarketResearch we have seen:
- Qualitative / Quantitative
- Tactical / Strategical
- Primary / Secondary
@lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

Do you know how big is the #Unconscious vs. #Conscious part of our brain? We learned that the #Conscious is only 0.0003%.... @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

#Neuromarketing is the marketing implementation of scientific knowledge from neurosciences @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Ares Eresué @AresEresue]

@Maria_Caro22_ @david_bassa_ @lets_NEUROmkt This ad is low in #agreeableness at the beginning and high in #agreeableness in the end. @Maria_Caro22_ @david_bassa_ @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

Take a look at what we have learned up to now in #BusinessMarketing @lets_NEUROmkt #NMKTRCH #MKTINGBIZ @AresEresue @Maria_Caro22_

[Maria Caro @Maria_Caro22_]

#Agreeableness is trust, kindness and affection. That’s what this lottery advert reminded us of. @AresEresue @david_bassa_ @lets_NEUROmkt #NMKTRCH #MKTINGBIZ
https://t.co/3XreRfX2zf

[Ares Eresué @AresEresue]

@lets_NEUROmkt Our analysis of Tudor's ad 😜 @david_bassa_ @Maria_Caro22_ @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

"Men and women belong to different species and communications between them is still in its infancy" – Bill Cosby. Do you perceive the psychological differences between men and women? Many people such as Bill Cosby do @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

The book "Journal of Vocational Behavior" says that "Extraversion was related positively to salary level, promotions, and career satisfaction and that neuroticism was related negatively to career satisfaction" @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

"To wish you were someone else is to waste the person you are" - Sven Goran Erikkson. Take advantage of who you really are! @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

Do you think the #BIG5 personality traits define well 'Who are you'? @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

The #Big5 characterizes two important aspects of individual and interpersonal behavior: #Motivation and #EmotionalIntelligence @lets_NEUROmkt #NMKTRCH #MKTINBIZ

[David BG @david_bassa_]

If you score high on #Neurotricism you might be anxious, moody, irritable or hostile #BIG5 @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

“By describing the individual’s standing on each of the five factors, we can provide a comprehensive sketch that summarizes his or her emotional, interpersonal, experiential, attitudinal, motivational styles" - Costa & McCrae @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

Nowadays many researchers believe that there are #BIG5 categories of personality traits @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[David BG @david_bassa_]

Thanks to this example that @andreauriguen gives us, we can see that sometimes quality is more important than price @lets_NEUROmkt #NMKTRCH #MKTINGBIZ

[Andrea @andreauriguen]

Taco Bell was the leader of fast food mexican restaurants until Chipotle compete with quality instead of price and achieve a great branding differentiation and did a great positioning #MKTINGBIZ #NMKTRCH @lets_NEUROmkt