Marie Arnaud

[Marie Arnaud @Mariearnd81]

Products are pretty much the same. The product image does the difference between them. Brands must to focus on. So that the conceptual consumption (associations, symbolic value and emotional factors) is specific to each brand.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

Emotions are viral and therefore contagious. For example, if our friends are happy or anxious, this will influence our emotions and we will follow them.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

All brands need to design their products and ideas to become unique in the eyes of consumers and thus become mechanically recognizable.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

"virality isn't born its made" by Jonah Berger. In fact, virality phenomenon is created only by people themselves.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

There are instantaneous assimilations that people make in their head as for example the fact of assimilating the cigarette to a break in order to destress. But we all know that smoking is even more stressful.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

People needs to remind our product and thanks to triggers they can remember of our brand.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

What is virality?
It's something which affects others, it's information which circulated rapidly and widely from one internet user to another people.
@lets_NEUROmkt
#NMKTRCH

[Margarita Zharkova @mzharkova_]

Packaging is a really important part of a brand and it’s image. Changing packaging can lead to loss of associations with the brand, and therefore, to the decrease in sales and customers. Example of this could be “Tropicana” case. @lets_NEUROmkt #NMKTRCH

[Marie Arnaud @Mariearnd81]

What is a model?
It is a representation or simplification of reality, it is a kind of prediction about the future. In science, it's called "theory".
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

In order to increase their visibility and thus to increase their sales, the brands make partnerships with stars as for example the collaboration of Adidas with Kanye west by creating a new pair of sneakers the yeezy.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

Branding is essentially defining the image of your company in the minds of the customers you are trying to reach by the logo. (image of iceberg)
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

There are two systems in neuromarketing :
S1 (experimental system = automatically and quickly) based on unconscious and S2 (analytic system = complex computations) based on conscious.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

Brands use neuromarketing to maintain good associations and increase their image and their sales. Below you can find the example of Macdonald's with their associations and emotional links.
@lets_NEUROmkt
#NMKTRCH

[Marie Arnaud @Mariearnd81]

What is a brand?
A brand is based on two elements : associations and emotional links.
@lets_NEUROmkt
#NMKTRCH

[zazou @Chloetbs2021]

The best way to visualize the amount of consciousness and unconsciousness in our brains is the iceberg metaphor. #NMKTRCH @lets_NEUROmkt

[lopotifish @lopotifish]

image who define a point of Neuromarketing: @lets_NEUROmkt #NMKTRCH

[Margarita Zharkova @mzharkova_]

Rationality can’t take place without emotional response, therefore, “heart” and brain have to work together. @lets_NEUROmkt #NMKTRCH

[Marie Arnaud @Mariearnd81]

Our behaviors are based almost entirely on our unconscious, so we can say that we are controlled by our emotions.
@lets_NEUROmkt #NMKTRCH

[Marie Arnaud @Mariearnd81]

Neuromarketing is used by luxury brands as for example Tiffany&Co with the color psychology; Hermes with the scarcity; Chanel with the anchor.
I advise you to read this very interesting article: https://t.co/Zw0a38g1Ih
@lets_NEUROmkt #NMKTRCH

[Marie Arnaud @Mariearnd81]

Image of the iceberg which represents the conscience and the unconscious of the human:
@lets_NEUROmkt #NMKTRCH