lopotifish

[lopotifish @lopotifish]

PLACEBO Effect : A placebo is a therapeutic procedure that does not have its own or specific efficacy but acts on the patient through psychological and physiological mechanisms. @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

#Lifestylebrand: Example of marketing who show that you consume BIO. @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

Consumers uses brands to express and validate their identity. @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

Emotions are viral too: If my best friend is sad, it will make me sad in return. 😢 #Emotions @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

Conceputal consumption: represents a symbol, in the minds of people this hotel is directly recognized. @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

#ConceptualConsumption : images and psychological perception determine what people buy. @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

Example of viral publicity: One of its most famous applications will undoubtedly remain the one consisting in transforming the steps of a subway into a giant piano.
https://t.co/Z2kUgGVfsb
@lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

What is a VIRAL Video? a video has become incredibly popular in just a matter of hours or days by being shared from thousands of people on social media. @lets_NEUROmkt #NMKTRCH

[Marie Arnaud @Mariearnd81]

In order to increase their visibility and thus to increase their sales, the brands make partnerships with stars as for example the collaboration of Adidas with Kanye west by creating a new pair of sneakers the yeezy.
@lets_NEUROmkt
#NMKTRCH

[lopotifish @lopotifish]

Evolution of the packaging of Kellogg's Corn Flakes.
#Packaging #SystemOfReasoning @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

We take between 3 and 5 seconds to choose the product: this is where the packaging plays a crucial role. If I'm used to buy a product x but the packaging is different, I won't buy it anymore thinking that the product has changed too. 😱
@lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

#Packaging : The 2 systems influence us when we buy, and the packaging plays a big role. That's why packaging science studies are very important. @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

#2SystemsOfReasoning : First told us our Unconscious Reaction like instincts, emotions, impulses. The second one, told us about Conscious Reaction like analytic, reflective, thoughtful. @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

We have 2 systems of reasoning. Experiental one and Analytic one. They interact and reinforce each other.
@lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

Basically, a brand is a set of association and emotional links. Sometimes, you buy a product just because of the memories you have related to this product.
@lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

When you buy a very expensive product, we often say "we pay the brand": indeed, the brand is a great added value and represents the image of the product.
@lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

Brain definition: brain is a complex organ that controls thought, memory, emotion, touch, motor skills, vision, breathing, temperature, hunger and every process that regulates our body. @lets_NEUROmkt #NMKTRCH

[Marie Arnaud @Mariearnd81]

Neuromarketing is used by luxury brands as for example Tiffany&Co with the color psychology; Hermes with the scarcity; Chanel with the anchor.
I advise you to read this very interesting article: https://t.co/Zw0a38g1Ih
@lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

A Disney movie that explains how emotions work in our brain: VICE VERSA. Excellent film and very interesting, which precisely awakens in us a lot of emotions. I recommend young and old to see it. Have a good viewing! @lets_NEUROmkt #NMKTRCH

[lopotifish @lopotifish]

Neuromarketing importance: Neuromarketing gives you the most direct path to understanding and therefore changing a user's behaviour, which is the central goal of marketing. @lets_NEUROmkt #NMKTRCH