The best founders are cult leaders. They don’t just build companies, they build belief systems.
3 ingredients for an enduring cult:
• Singular belief: the rallying cry
• Story: a narrative that spreads
• Substance: proof that turns blind faith into rational conviction
You know these cults by their mantras:
• Go to Mars
• Like like locals
• Organize the world's information
• AGI
• AGI, but safe
A young founder called me the other week with what she thought was a dilemma.
Someone had offered to invest in her company.
Good terms. No strings. She could say yes today and have the money in her account by next week.
So what's the problem? The thing is, she wasn't sure she needed it yet.
She and her co-founder were still figuring things out.....testing channels, refining the product, finding their footing.
They had runway. They were making progress. And taking outside money felt like it would change something fundamental about how they operated.
She was right to hesitate. But probably not for the reasons she thought.
And most founders get this wrong about fundraising....they think it's a yes-or-no question.
Do I need capital right now? That's the wrong frame.
The real question is this: What does taking this money commit me to?
Because money isn't neutral. It comes with expectations—spoken and unspoken. It creates a burn rate. It invites opinions. It shifts your timeline from "whenever we figure this out" to "we need to show progress by the next board meeting."
Even a SAFE has gravity.
So remember, once you take the money, you can't un-take it. You've set a clock ticking.
You've given up equity that you'll never get back. You've brought someone into your journey who will be there—for better or worse—until an exit.
So before you say yes, you need to know what you're really saying yes to.
you also wanted tesla to take openai over, no nonprofit at all.
and you said we had a 0% of success.
now you have a great AI company and so do we.
can't we all just move on?