Rebecca Baker

Coffee lover ☕ MCIM & Chartered Marketer 🏆 CIM L6 Ai in Marketing 📈 All views are my own 🤐

[Rebecca Baker @MarketerBean]

Yesterday I went into my son's school to talk about my job. I can now confirm that explaining marketing to a load of 9 year olds, is very similar to explaining it to other internal departments in a work environment 🤣

[Rebecca Baker @MarketerBean]

My brain, and the remote, couldn't cope with the slight overlap between the rugby and the football 😂🏴󠁧󠁢󠁥󠁮󠁧󠁿

That was an intense 10 minutes! Ha!

[Rebecca Baker @MarketerBean]

YES ITV...we all heard Pantera (again) 😂

[Rebecca Baker @MarketerBean]

Two absolute marketing legends, Ritson and Sharp - what a podcast 🙌

Every marketer should listen to this 👉

https://t.co/WsLPU0UbUx

[Football Tweet ⚽ @Footballtweet]

🚨 Heinz have pulled off a marketing masterclass. 🤯

FIFA World Cup stadiums are serving Heinz condiments, but because Heinz aren't an official tournament sponsor, every bottle has been covered up with black tape.

Instead of hiding from it, Heinz turned it into a campaign. The brand embraced the blackout, launched content around the taped-up bottles, and even sparked a viral exchange with Levi's.

What started as a sponsorship restriction has become one of the most talked-about marketing wins of the World Cup. 🎯🌎

[Rebecca Baker @MarketerBean]

Cars theme tune to Pantera - someone at ITV is having an absolute riot during this WC 😂

[Rebecca Baker @MarketerBean]

ITV using 'Life Is a Highway' for the World Cup intro is exactly the kind of nostalgia-fuelled decision I can get behind

[Rebecca Baker @MarketerBean]

Sir David Attenborough is a national treasure ⭐ Many happy returns!

[All On The Board @allontheboard]

Happy 100th Birthday Sir David Attenborough. Thanks for being you and doing what you do. You are a legend and the world wouldn’t be the same without you in it.

#SirDavidAttenborough #DavidAttenborough #DavidAttenborough100

[Rebecca Baker @MarketerBean]

Absolutely incredible images! 🌒

[NASA @NASA]

Experience the magic of our Moon mission wherever you go! ✨

Download free, mobile wallpapers and bring your device into the new era of exploration: https://t.co/494ZyUBtve

[Rebecca Baker @MarketerBean]

Never, in a million years, did I think I'd be this invested in the curling 🤣❄️ Go #TeamGB 🙌

[Rebecca Baker @MarketerBean]

Devastated to hear the news about Catherine O'Hara - an absolute ICON 🖤

[Rebecca Baker @MarketerBean]

WINNERS 🏆
#lionesses #england

[Rebecca Baker @MarketerBean]

@Lionesses What just happened?! 😭🙌 ONE MORE TO GO!

[Rebecca Baker @MarketerBean]

@Lionesses Michelle to the rescue! 🔥🙌 Absolute superstar!

[Rebecca Baker @MarketerBean]

It's a sad day for the world of metal 😢 RIP Ozzy, you absolute legend.

[All On The Board @allontheboard]

Rest in peace Ozzy Osbourne. You will be forever loved, always missed and never forgotten. Thank you for being you and for all the music. Sending love to your family, friends, bandmates and fans all over the world.

#OzzyOsbourne

[Rebecca Baker @MarketerBean]

@Lionesses That was absolutely mental 😭

[Rebecca Baker @MarketerBean]

An absolute masterclass in Marketing 👌

[Business Nerd @Business_Nerd_]

In 1996, Reebok paid $50 million to sponsor the US Olympic team.

They had the logos, the uniforms, the TV rights...everything.

But Nike had something better:

A guerrilla strategy no one saw coming.

Here’s how Nike hijacked the Atlanta Olympics and humiliated Reebok:

[Rebecca Baker @MarketerBean]

@Lionesses Always makes it more difficult when you're playing against the ref and VAR team too 😒 Onwards and upwards!

[Barry Schwartz @rustybrick]

This is kinda wild - while ChatGPT sources most of the time from Wikipedia, Google AI Overviews cite most of the time from Reddit! https://t.co/4CQk2LZlxw

[Barry Schwartz @rustybrick]

Google updated its ranking algorithms for explicit content videos and content https://t.co/iWK0vwn5nI

[Taleb Kabbara @TalebKabbara]

Do you embed youtube/vimeo videos on your site?

If so, do me a favour, go to your site's Google Search Console & screenshot the last 16 months of your organic traffic for 1 page that has an embedded youtube video.

i just found another pattern for sites to tank.