Andrew Schultz | Marketer

AI + Marketing

[Andrew Schultz | Marketer @Marketer_Andrew]

🧵 $396,965 from a *FREE* Lead Magnet — Here's How

👇👇👇

[Andrew Schultz | Marketer @Marketer_Andrew]

@jakobcounts123 ID

[Jakob Counts | Creative Strategist @jakobcounts123]

I shouldn't give away this sauce... but it's life changing as a creative strategist.

Winning ads truly come down to this one thing.

Almost nobody talks about it because it takes about 1,000+ reps to notice the pattern.

And once you see it, you can never see a winning ad the same way again.

I'm talking about Internal Narrative Identity.

This DOES NOT mean personas. Because personas are what WE think of the audience. Internal Narrative Identity is what THEY THINK OF THEMSELVES.

You have to speak directly to the identity you're targeting from the music, to the background/setting, to the font, to the UGC creator's necklace. EVERY LITTLE THING.

Showing the popcorn ceiling with a smoke detector does more than you think.

Showing someone with a tattoo on their neck gives you an idea about how they think.

Showing a coffee mug that was handmade and hand painted gives the audience another thing to judge.

All of these things subconsciously signal who it's for.

Identity also shapes the messaging, the offer, the framing, the emotional triggers, everything.

That's why the foundation of any winning ad is identity.

And the best way to understand their identity is by doing deep research.

How to do this:
Collect hundreds of real audience comments with Perplexity, score them, find patterns, debunk fake ones, and put together a plan for targeting what people care about based on the proof. No guessing or assumptions based on how WE see people, but how THEY SEE THEMSELVES.

If you want my Internal Identity Research Report Prompt, REPOST and comment "ID."

[Andrew Schultz | Marketer @Marketer_Andrew]

@rom1trs VOX

[Andrew Schultz | Marketer @Marketer_Andrew]

@AlfieJCarter Agents

[Andrew Schultz | Marketer @Marketer_Andrew]

@oliverwhudson meta vault

[Olly Hudson @oliverwhudson]

We’ve had over 4000 downloads of our Meta resources in 2026 and we’ve put them all in one place for you to access.

The Meta Vault is a free, ungated collection of our best Meta resources - 8 guides, playbooks, and frameworks that represent everything we know about winning on Meta in 2026.

It covers the full picture: why the algorithm changed, what it means for creative strategy, and the exact systems that high-performing DTC brands are running right now.

Meta's algorithm changed everything in October 2025. Targeting precision is no longer the performance lever. Creative is. The brands pulling away from the pack right now aren't just producing more ads - they're running a system. Persona-driven, research-backed, and built to feed the algorithm exactly what it needs to find new audiences at scale.

Every resource in this vault exists to help you build that system.

We recommend working through these in order. Each one builds on the last - from understanding what's changed, to diagnosing the problem, to building the system, to scaling it.

Retweet this post and comment “meta vault” and we’ll send it your way.

[Andrew Schultz | Marketer @Marketer_Andrew]

@natjin 51928913

[Andrew Schultz | Marketer @Marketer_Andrew]

@TechWith_Nova Banana

[Andrew Schultz | Marketer @Marketer_Andrew]

@THArrowOfApollo CODE

[Andrew Schultz | Marketer @Marketer_Andrew]

@IMJustinBrooke @dvest show me

[Andrew Schultz | Marketer @Marketer_Andrew]

@JJEnglert GTM GUIDE

[Andrew Schultz | Marketer @Marketer_Andrew]

@Robin_ecomm Google

[Andrew Schultz | Marketer @Marketer_Andrew]

@AlfiLandingPage LAND

[Andrew Schultz | Marketer @Marketer_Andrew]

@godofprompt @hckinz Agent

[Alex Prompter @alex_prompter]

I should charge $99 for this…but today, it’s free.

If you build AI agents, this "AI Agents System Prompt Generator" will blow your mind.

→ Generate expert-level system prompts
→ Save hours of prompt engineering
→ Unlock AI agent potential instantly

If you are interested, RT + comment “Agent” and I'll DM you the file.

(Must be following me)

[Andrew Schultz | Marketer @Marketer_Andrew]

@manavxom Agent

[Andrew Schultz | Marketer @Marketer_Andrew]

@Aazarshad Ads

[Andrew Schultz | Marketer @Marketer_Andrew]

@AlfiLandingPage LAND

[Andrew Schultz | Marketer @Marketer_Andrew]

@TylerBevacqua WIKI