TJ Ford | CRO

Over 17 years of mastering conversion rate optimization for B2B and lead gen

[TJ Ford | CRO @MarketingModo]

@wpengine has the absolute worst technical support I've seen in 20 years of web work. I had to ask for updates on something super time sensitive and after a week told they cant do anything about something they should have known from the start wasn't their issue

[TJ Ford | CRO @MarketingModo]

@NickAbraham12 What format would the deliverables be in? You thinking you'd put then directly in the database?

[TJ Ford | CRO @MarketingModo]

@SEOKeval And I find you get better traffic with the longer tail keywords anyway so you also have to ask yourself is the super generic, high volume keyword really the one you want. 90% of the time the answer is no

[TJ Ford | CRO @MarketingModo]

8/8 Have thoughts or experiences with leveraging secondary KPIs in your A/B testing strategies? Share them below! Let’s elevate our CRO practices together. 💡📈 #CommunityEngagement #Discussion

[TJ Ford | CRO @MarketingModo]

1/8 🚀 Unlocking the full potential of A/B testing in #CRO goes beyond a single metric. Let's dive into why secondary KPIs are not just nice-to-have but essential for a deeper understanding of campaign success. 📊✨ #Marketing #Analytics

[TJ Ford | CRO @MarketingModo]

7/8 As we navigate the complexities of CRO, let's remember: Secondary KPIs are our secret weapon for sustainable growth. They ensure our wins are not just immediate but impactful in the long run. 🚀 #SustainableGrowth #MarketingTips

[TJ Ford | CRO @MarketingModo]

8/ Wrapping Up CRO is the stealth force behind effective websites. Start small, learn quickly, and scale your conversions.

#CRO #DigitalMarketing #ABTesting #ConversionOptimization

[TJ Ford | CRO @MarketingModo]

🚀 Thread: The Beginner's Blueprint to Conversion Rate Optimization (CRO)

1/ Understand Your Audience Dive into your analytics. Identify where users come from and where they bounce. Hypotheses are your roadmap for CRO.

[TJ Ford | CRO @MarketingModo]

7/ Never Stop Optimizing CRO is a marathon, not a sprint. Keep testing, learning, and staying on top of trends.

[TJ Ford | CRO @MarketingModo]

9/ Ready to press play on your video strategy? 🎬 Start testing, keep optimizing, and watch those conversion rates climb.

#MarketingTwitter #VideoMarketing #ConversionOptimization #DigitalStrategy

[TJ Ford | CRO @MarketingModo]

🎥 Thread: Unlocking Conversion Power with Video on Product Pages 🚀

1/ Video isn't just for cat memes and viral dances—it's a game-changer for product pages across all types of digital businesses. Let's dive into how it can ramp up your conversion rates.

[TJ Ford | CRO @MarketingModo]

8/ The bottom line? Video brings your product pages to life, providing an experience that static images alone can't deliver. It's not just about selling; it's about engaging and connecting.