Christian Pratt

Marketing - ideas, observations and perspective. Chartered Marketer

[Christian Pratt @MarketingPratt]

I’m largely done on here for now.

For thoughts, views and news, find and follow me on LinkedIn… 😀

[dave trott @davetrott]

Of all the Jaguar comments, this is my wife's favourite -

[Christian Pratt @MarketingPratt]

This news is terribly sad.

And this statement is textbook-perfect.

Among the others mentioned, well done to the comms. folk too in what is perhaps the hardest of circumstances.

[Royal Air Force @RoyalAirForce]

An official statement from Group Captain Robbie Lees, Commander Display Air Wing, following the RAF Coningsby accident.

Read the full statement here: https://t.co/jPLjs1jZQC

[Christian Pratt @PrattStuff]

@jamesthacker @UiTNorgesarktis @coordinatorsais This is such a great initiative. What stands out for me is the rise above individual aims for the sake of the greater good. Partnership at its best.

[Christian Pratt @MarketingPratt]

@adamdriver85 @MarkourbseBID @PrattStuff My pleasure!

Another great evening - thank you for hosting!

[Christian Pratt @MarketingPratt]

@Takona_official 👍🤞

[Christian Pratt @MarketingPratt]

@Takona_official They’re not short of content… 😏

I reckon you have a much stronger pitch around mental wellbeing. It’s that proposition and offer that you’ll need time to develop and convey to organisers.

[Christian Pratt @MarketingPratt]

@Takona_official (I used to handle accreditation requests for air shows. Everybody wanted a press pass *because planes* - which was entirely distinct from the underlying commercial imperatives that gave rise to the events in the first place.)

[Christian Pratt @MarketingPratt]

@Takona_official Better to play a longer, more informal game, raising Takona’s awareness with the team at Goodwood outside of their set piece events, so that when the time comes, they know you and will wave through an accreditation request.

[Christian Pratt @MarketingPratt]

@Takona_official In truth, it’s worth neither your hassle nor their hassle unless you/your brand/your value are already known to them AND you are the answer to a question they need resolving.

You can’t know the latter, and your submission to them for accreditation won’t establish the former.

[Christian Pratt @MarketingPratt]

Is there supposed to be advertising or something?

And who’s cleaning up the mess?

Am I missing something? 🤷

[MrBeast @MrBeast]

Train Vs Giant Pit!

Curious to see if we can replicate the results we got on our last video!

[Christian Pratt @MarketingPratt]

It could be my age - old-fashioned, you see - but I’m not sure you should be using AI to apply for a comms role… 😏

[Christian Pratt @MarketingPratt]

The rule of thumb is ‘be where your customers are’.

Less so ‘dumb down your brand to meet some presumptive expectation about how to create cut-through’.

🙄

[Christian Pratt @MarketingPratt]

@RAeSTimR Now then… 🤔

[Christian Pratt @MarketingPratt]

@AutoPap @British_Airways Objectively, ‘returning my luggage which they had previously managed to lose’ is not a conventional ‘reason to buy’.

Still, ‘create a problem then solve it’ (however inadvertently) is one of the oldest plays in the marketing handbook. 🙄

[Christian Pratt @MarketingPratt]

What every happy car owner likes to see…

[Christian Pratt @MarketingPratt]

Wow. This is an absolute stinker on so many levels.

[Joana Fidalgo @joannafidalgo]

Quoting @noelleflamingo “Men in motorsport will literally invent a woman so they don’t have to hire one”

How @MahindraRacing has still not addressed this despite very negative feedback is beyond me. Replacing females in motorsport (or any gender, really) with AI is not it.

[Christian Pratt @MarketingPratt]

@davetrott The Post Office should firstly be employing marketing staff capable of anticipating this sort of stuff. 🙄

[Christian Pratt @MarketingPratt]

The Sun is out and the air is briskly crisp.

That’s pastoral enough for me. 😀

@KEFAudio

[Christian Pratt @MarketingPratt]

@hjwakerley Good stuff. 😀

There’s a healthy (and positive) freelance community on LinkedIn if you are so minded. I can also highly recommend @PositivelyTMM for resources and generally supportive loveliness. 👍