Attention marketers: The prospects searching for your site are typing less, speaking more. “32% of US adults that use their voice daily to search for something that they would normally type into a search engine.” https://t.co/JnSsXW6RxR
#AI can streamline prospecting and lead qualification, giving sales people more time and mental energy to spend lower in the funnel to CLOSE, writes @bkardon https://t.co/yNwe4lm3j2 # via @martechadvisor
“As @annhandley, chief content officer for @MProfsEvents [has] pointed out, email is the only digital channel where people (not algorithms) ... control ... when and where your content is exposed and to whom.” #AI helps marketers win & retain human trust. https://t.co/fQrkz03scn
When teaching the very first “AI natives,” the first step is to get them to recognize AI in the world around them, says Blakeley H. Payne https://t.co/Zng0eIGNIj
“To break through the clutter, content must be epic,”
@JoePulizzi has said. Can #AI make epic content for you? NO, but it can be a powerful assistant, a souped-up version of Microsoft’s old Clippy, writes @justinleejw https://t.co/APbUKYODZS via @HubSpot
Thinking about incorporating #AI into your #marketing program? Make sure there's hefty biological IQ around to help artificial IQ make sense of everything. "You can give it data, but all of the context must come from you," writes @danfaggella https://t.co/rlBOw1ijP0
Marketers: What if you could access data that gave you insight into how search and conversion works in your brick and mortar channels? With #AI, you can.
https://t.co/NEUTqg02Jo
Most #AI can’t help your small business right now, writes @danfaggella. Don’t rush in. Focus on ROI-targeted solutions & take care of your data so that your biz is ready for AI when AI is ready for you. https://t.co/Lv24nNOfOl
It’s time to “reimagine the ‘IT stack’ for #AI & design systems “for humans, by humans” say @DrBhaskarGhosh@hjameswilson & co-authors via @HarvardBiz https://t.co/I0QZEkW7t5
“61% of people now expect brands to deliver personalized experiences.” Here’s how #AI can help your customer service team fulfill their expectations. https://t.co/Qp7ty6l3fj via @HubSpot@connorcirillo
#AI can turn your businesses marketing efforts up to 11 by “personalizing customer experiences, making the most of mundane interactions and allowing humans to do what they do best,” writes @nealusa https://t.co/5Wh3Uy1P0b
Boomers are in the driver’s seat on our collective journey to consumer-driven health care, so these stats from @healthmktr & @LMacCracken and instructive #Engage4Health
The health consumer is expecting their patient experiences to work just as the customer engagement strategies in other business arenas work for them (and sometimes delight them), observes @Pantello#Engage4Health#MarketingandAI
Roving #HIMSS19 reporter @MasercolaWrites met Pepper, a friendly little robot who can help with basic patient engagement tasks and other customer care activities @cognosante #SmartHIT#MarketingandAI