Marketing Science

We are THE premier journal focusing on empirical and theoretical quantitative research in marketing.

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Marketing Science congratulates Jia Liu and Olivier Toubia for winning this year's John D.C. Little Award.

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Great podcast from INFORMS on a Marketing Science paper about Airbnb featuring Hui Li of CMU. https://t.co/NU6RYZw2Ur

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Press release: CATONSVILLE, MD, November 1, 2018 – With billions of dollars spent each year on search engine optimization (SEO) and search engine marketing (SEM), the power of search terms holds more value than... https://t.co/8QGCMT0dqO

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CATONSVILLE, MD, October 3, 2018 – A new study to be published in the INFORMS journal Marketing Science found that when managers respond to online reviews it’s possible that those responses could actually... https://t.co/X8oOddASJ0

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Press Release: CATONSVILLE, MD, September 4, 2018 – A new study to be published in the INFORMS journal Marketing Science has revealed that health insurance has a small effect on brand enrollments, raising the... https://t.co/d5xZbHvPlp

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Read Marketing Science ambassador Rajan Sambandam's commentary on “Personalization in Email Marketing: The Role of Noninformative Advertising Content?” by Sahni, Wheeler and... https://t.co/P55CRVE37T

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PRESS RELEASE: CATONSVILLE, MD, August 1, 2018 – A group of data scientists conducted an in-depth analysis of major innovations and stock market bubbles from 1825 through 2000 and came away with novel takeaways... https://t.co/QZUsPPwq7c

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Congrats to various awards winners at the 40th Marketing Science conference https://t.co/LSozK9R84U

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40th ISMS Marketing Science Conference https://t.co/s41SqDWOK5

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40th ISMS Marketing Science Conference https://t.co/kt3rHZkNSl

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40th ISMS Marketing Science Conference https://t.co/lPiH4xPhnK

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40th ISMS Marketing Science Conference https://t.co/2dEmidGJXt

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40th ISMS Marketing Science Conference https://t.co/x9t613R3Mc

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Live streaming of various awards today at 5.30pm

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Panel discussions on Marketing Science field Guide to machine learning and algorithm

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As you are making your way to our 2018 Marketing Science conference, I want to bring your attention to below items:

Live-streaming of Plenary Session for Awards Ceremony via Marketing Science’s Facebook Account... https://t.co/fnRKMAhlED

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phd consortium session has started

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I posted a new video to Facebook https://t.co/G87xlOimUI

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Are you ready for the 2018 Marketing Science Conference?

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PRESS RELEASE: CATONSVILLE, MD, June 1, 2018 – While many may dread campaign season because of pervasiveness of negative political advertising, a new study has found that negative political advertising actually... https://t.co/oXVddDqvsK