MSI

New research and insights on marketing practice from the Marketing Science Institute.

[MSI @MktgScience]

Should brands stick with one winning message or keep refreshing creative to maintain engagement? MSI’s June 16 webinar tackles one of marketing’s most persistent creative questions: https://t.co/zjNuLjtMJ9 #MarketingScience #CreativeEffectiveness #DigitalMarketing

[MSI @MktgScience]

Should brands stick with one winning message or keep refreshing creative to maintain engagement? MSI’s June 16 webinar tackles one of marketing’s most persistent creative questions: https://t.co/zjNuLjtMJ9 #MarketingScience #CreativeEffectiveness #DigitalMarketing

[MSI @MktgScience]

Marketers have more data than ever but proving what drives results remains one of the biggest challenges. Join MSI for an upcoming webinar on new research on how advertisers and platforms approach experimentation: https://t.co/pWmwEIrdzD #ROI #MarketingScience #Experimentation

[MSI @MktgScience]

MSI is proud to support the 2026 AMA-Sheth Doctoral Consortium, bringing together some of the world’s most promising doctoral students and leading faculty scholars this June in New York City. Learn more: https://t.co/KC31YHnvOr #MarketingScience #MarketingScholarship

[MSI @MktgScience]

As MSI’s 2025 Young Scholars Conference comes to a close, we reflect on four inspiring days of bold ideas, collaborative thinking, and the future of marketing scholarship. Thank you to everyone who joined us in NYC: https://t.co/DKbmSSKrGy #MarketingScience #Marketing

[MSI @MktgScience]

The MSI Young Scholars Conference begins this Sunday in NYC. We’re excited to bring together the brightest emerging marketing scholars for 4 days of research, collaboration & conversation shaping the future of #marketingscience: https://t.co/vzYXxEoBgC #AcademicResearch

[MSI @MktgScience]

Repeat or rotate? Join MSI’s upcoming webinar with Kirthi Kalyanam on optimizing ad content strategy for stronger engagement and marketing performance. June 16 | 12 PM ET
Learn more: https://t.co/y1enknB8Ub #Advertising #MarketingScience #MSI

[MSI @MktgScience]

Are your ads truly driving incremental results? Join MSI’s upcoming webinar with Jason Choi to explore experimentation, incrementality and what really matters in digital advertising measurement. June 9 | 12 PM ET: https://t.co/MzBBKGhfMD #DigitalAdvertising #Incrementality

[MSI @MktgScience]

What happens when brands use AI-generated models to increase diversity in advertising? A new MSI Working Paper explores how consumers respond to synthetic racial representation in marketing — and why authenticity matters: https://t.co/GgT6NrWy1l #ConsumerBehavior #BrandStrategy

[MSI @MktgScience]

This Memorial Day, MSI pauses to honor the service, courage, and dedication of those who have served our country. As we spend time with family and friends, we reflect with gratitude on the values of sacrifice, unity and commitment that continue to inspire us. #MemorialDaylDay

[MSI @MktgScience]

MSI is proud to support the 2026 AMA-Sheth Doctoral Consortium. For decades, the consortium has shaped the future of #marketing by bringing together outstanding doctoral students and faculty from around the world: https://t.co/GToN7ErLld #MarketingResearch #MarketingScience

[MSI @MktgScience]

On June 9, MSI hosts a webinar exploring how to measure true #incrementality and how to understand when experimentation actually pays off: https://t.co/Bnt15IfcEM #MarketingScience #DigitalAdvertising #MarketingMeasurement #Experimentation

[MSI @MktgScience]

MSI’s Young Scholars Conference returns May 31–June 3 in New York City. For nearly two decades, this program has brought together some of the most promising young marketing academics in the world. Learn more: https://t.co/DKbmSSKrGy #MarketingScience #MarketingInnovation

[MSI @MktgScience]

Can AI think like a marketer? Join us tomorrow at noon ET as researchers from Indiand University share new research assessing how LLMs perform across core marketing domains: https://t.co/zIVLenBYuz #MarketingAI #GenerativeAI #MarketingResearch #AI #MSI #TheARF

[MSI @MktgScience]

Should marketers stick with one message — or rotate creative variations to keep audiences engaged? On June 16, MSI will host a webinar for anyone thinking about creative effectiveness and campaign performance: https://t.co/eg3lUhSgio #Advertising #CreativeStrategy

[MSI @MktgScience]

On June 9, MSI will host a webinar exploring one of digital marketing’s toughest questions: when does experimentation truly improve decision-making and ROI?: https://t.co/WIfu1dcTRu #DigitalAdvertising #MarketingMeasurement #Incrementality #MarketingScience #AdTech

[MSI @MktgScience]

#AI is changing marketing faster than most teams can keep up with but where does it truly add value, and where does human judgment still matter most? Join us May 19 for Assessing Marketing AI: What Practitioners Need to Know: https://t.co/jHzaJwkivS #Marketing #MarketingScience

[MSI @MktgScience]

B2B marketing is evolving fast — and the best insights often come from the conversations happening between peers. On Thursday, Researchers and industry leaders will meet for the MSI/ARF B2B Exchange: https://t.co/27P5T85vLY #B2BMarketing #MarketingScience #AI

[MSI @MktgScience]

Today, MSI is excited to kick off the 3rd Symposium on #AI in #Marketing in Madison. Over the next few days, industry leaders will explore topics from deep learning and digital twins to human-AI collaboration: https://t.co/WGjhkoIruO #MarketingScience #Innovation #Research

[MSI @MktgScience]

What if you could scale causal ad measurement without running RCTs everywhere? New MSI research introduces PIE—using experiments to predict incrementality across campaigns, a big shift for measurement: https://t.co/KZjZ3Is2xD #AdMeasurement #MarketingAnalytics #Incrementality