MSI

New research and insights on marketing practice from the Marketing Science Institute.

[MSI @MktgScience]

What if #AI could create content tailored to your preferences, not just recommend it? New MSI research explores how generative AI uses consumer behavior to personalize headlines and online content—even for users with limited interaction histories: https://t.co/jHTzlV8SJ1 #GenAI

[MSI @MktgScience]

Will AI create or replace marketing jobs? A new MSI working paper finds that AI's ability to support more tasks is linked to increased hiring, while its ability to perform those tasks is linked to lower hiring and wages. Read more: https://t.co/U9rwHZE5ZK #MarketingResearch #AI

[MSI @MktgScience]

Can companies manipulate AI search rankings to gain an unfair advantage? A new MSI working paper explores threats to fair competition in AI-powered search—and why preventing manipulation isn't as simple as it seems: https://t.co/fJf8e6zpmD #GenerativeAI #MarketingResearch

[ARF @the_ARF]

Who catches survey fraud and where? A new ARF initiative examines how quality checks work across the survey lifecycle. We're inviting industry organizations to participate in a compendium to help buyers navigate data quality. Get the RFI: https://t.co/chohiu7Nzf #DataQuality

[MSI @MktgScience]

What if #AI could create content tailored to how you like to read? A new MSI working paper explores how combining consumer behavior and text data can help AI personalize headlines and answers by tone, style and length. Read the research: https://t.co/f5TH3ub0As #Personalization

[MSI @MktgScience]

What happens when #AI answers your question before you click a link? Tomorrow at noon ET, join MSI for a webinar on how AI-powered search is changing web traffic and what it means for brands and publishers today: https://t.co/E37FqwvyPs #DigitalMarketing

[MSI @MktgScience]

Can AI help shoppers browse less and buy more? A new MSI study of 6.4M+ consumers finds that generative search increases purchases while reducing browsing time. Discover what this means for e-commerce. Read the study: https://t.co/ZWWDqIQa3B #ConsumerBehavior #MarketingResearch

[MSI @MktgScience]

Same numbers, different decisions? Join MSI Nov. 11 as Cornell's Stijn van Osselaer explores why mathematically equivalent metrics like #ROAS and #ACOS can lead to different business choices—and how framing shapes decisions: https://t.co/G4UYFmN4i7 #MarketingResearch

[MSI @MktgScience]

What happens when AI answers questions without sending users to websites? Join MSI Oct. 20 as Hema Yoganarasimhan explores how AI search summaries impact web traffic and what it means for publishers and brands: https://t.co/gDpLUXsp04 #DigitalMarketing #MarketingResearch

[MSI @MktgScience]

Is synthetic data decision-ready? At #TMRE2026, MSI's Keith Smith and the ARF's Tracy Adams explored the risks of AI-generated insights and how to validate them. Read the recap and download a practical checklist: https://t.co/IE87E3C9ZH #MarketingResearch #SyntheticData #AI

[MSI @MktgScience]

Tomorrow! Can AI turn customer reviews into better answers for shoppers? Join MSI's webinar to explore how #AI and #RAG can improve customer Q&A, build trust and inform purchase decisions. Oct. 13 | 12 PM ET Register: https://t.co/jDFfiKZqah #MarketingResearch #CustomerExperience

[MSI @MktgScience]

How much of your digital audience is really yours? A new MSI working paper shows how platform rankings can shape traffic—and why referrals may be better viewed as a rented, not owned, audience: https://t.co/Pxm0R2iyP8 #MarketingScience #DigitalMarketing #MarketingResearch

[MSI @MktgScience]

What happens when #search provides the answer—and users never click through? Join MSI Oct. 20 to explore new research on what the shift to “answer engines” could mean for brands, publishers and platform: https://t.co/gDpLUXsp04 #DigitalMarketing #GenAI #MarketingScience

[MSI @MktgScience]

When AI contributes to the sale, should compensation change too? A new MSI working paper finds that as #AI takes on a larger role in selling, firms may need to rethink commission-based pay—and how they attract sales talent. Read the working paper: https://t.co/RNxtSMI4pz #Sales

[MSI @MktgScience]

Not every customer question has a simple answer. On Oct. 13, join MSI to explore how AI and RAG can help address nuanced, experience-based questions using insights from customer reviews—and what that could mean for #ecommerce. Register: https://t.co/iAeWmq8Wxo #AI #RAG #Marketing

[MSI @MktgScience]

When is synthetic evidence truly decision-ready? New MSI & ARF research offers a practical framework for validating AI-generated insights based on risk, evidence and the stakes of the decision. Keith Smith & Tracy Adams share the findings today at #TMRE26: https://t.co/5BXP9QxLBx

[MSI @MktgScience]

Can platforms curb harmful content by banning only part of it? New MSI research on Twitch finds its gambling ban reduced gambling streams, overall streaming and gambling exposure among likely minors: https://t.co/c1kXyicrh0 #MarketingScience #Livestreaming #DigitalPlatforms

[MSI @MktgScience]

Can GenAI help consumers find what they want faster? New MSI research finds that generative search reduces browsing, helps shoppers focus on relevant options and increases purchases. Explore the new working paper: https://t.co/Ud6BmbMEO5 #MarketingScience #GenAI #Ecommerce

[MSI @MktgScience]

New MSI research shows how much power digital platforms can have over the news people see. Changes to a news aggregator’s algorithm can shift traffic between outlets—and even influence how news is produced. Read the working paper: https://t.co/DbvbJRBGnp #DigitalMedia #NewsMedia

[MSI @MktgScience]

What if the best answer to a customer’s question is already in your reviews? Join MSI on Oct. 13 to explore how #AI and #RAG can turn customer feedback into more useful, context-rich product answers. Learn more: https://t.co/ECEv0ww56P #MarketingScience #MarketingInnovation