My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify.
0:00 Companies as Social Technology
5:27 The Value of Reading Books: Cheat Codes for Life
7:28 Post-IPO Crisis: Cosplaying as a CEO
7:54 Competition vs Rivalry: The Power of Healthy Competition
16:02 COVID as a Turning Point: Rebuilding the Executive Team
18:21 Hiring Founders: Building a Team of High-Agency People
26:49 Shopify OS: Engineering the Company from First Principles
36:48 Compensation Innovation: Giving Employees Full Agency
40:41 The Psychology of Identity and Affirmations
48:43 Differentiation Over Perfection: Making It Your Own
50:31 Context Podcast: Documenting Decision-Making
1:26:36 The IPO Decision: Going Against Silicon Valley Orthodoxy
1:35:08 Building a Company Worth Working For
1:41:50 Hiring for Spikiness: Finding Non-Conformists
1:48:28 Office Design Philosophy: Creating Space for Excellence
1:58:54 Video Games as Business Training: StarCraft Lessons
2:07:06 AI Revolution: 2026 and Beyond
2:11:44 Focus on Craft: The Unquantifiable Elements of Excellence
2:21:08 Survivorship Bias: The Importance of Entrepreneurial Exposure
2:23:22 Closing
Includes paid partnerships.
@Plantmore1@bsproat I like the optimism in wheat yields vs barley and oats… In this corner I would guess 66bu wheat conditions would give you 130bu oats and 95bpa barley IMO.
@farmerjim79 We have been growing KWS I think this year is Receptor seems to be checking all the boxes so far… still not sure about ergot yet.. price isn’t anything to write home about at the moment and seed costs are high
@Mullin_95@VaderstadNA Have you tried running the SCTx? It makes the sectional much better IMO… still not perfect but we vary rarely have to run the switch anymore…
Sons business @phantom_naicam working on latest project - 2010 dmax with only 40k. He has great stock of wheels, tires, lifts, mud flaps - great prices and service and knows his trucks.
@SilverStarAg@jcalder1983@elmersmfg Haha I wouldn’t disagree with you on that one! Those bins are used for overflow so they don’t often get filled to the peak… the rock tester works ok in that case!
@loopholefarms@BDuchek We have been happy with them so far… some of the welds on the inside slopes are a little bit rough looking but it is still holding together well… they are almost 1mt lighter than our lode king distinctions which is nice. We also got the catwalk on the inside which is awesome!