Operating and writing inside the business of sports. Keynotes for companies and conferences. Fractional Strategy for sports organizations. From the Desk ↓
Global sports media rights hit a record $65.8B in 2026 (SportBusiness). Lock-up length, subscription size and who may invest are terms of the vehicle, not features of the asset.
https://t.co/uKLSKuX68l
Not investment advice. Prospectus: https://t.co/XgNfplhbXl
Money is changing hands across sports.
The pressure underneath it lands on people who have never had to carry it: the college athlete, the athletic director, the leader of an emerging league.
https://t.co/5zfvDxLlkt
Great experience at the @WhartonSABI Sports Business Summit today! Grateful to everyone who shared their insights and experiences! Looking forward to applying them.
25 years in the sports economy across different seats: player, team owner, founder, investor.
Most of the talk is about the deals.
The people operating inside them need to know what happens after the announcement.
That's what I'm writing about in From the Desk of Marques Colston: https://t.co/0aCNHEbacE
More capital chasing sports reads like competition. Underneath, it is validation: the money and attention are part of what made sports an institutional asset class.
Marques Colston on FOX Business, The Claman Countdown.
Educational content only. Not investment advice.
The difference between plateau and progress? The quality of your questions. Elite performers don’t ask: “Am I doing enough?” They ask: “Is what I’m doing actually moving me forward?” Self-scouting is a game-changer.
The higher the stakes, the heavier the decisions. Everyone wants your output. Few help you process the input. That’s when blind spots multiply. And hesitation becomes expensive. The leaders who thrive? They build trusted thought partnerships.
You don’t need to distance yourself from your athletic past to be taken seriously. The real play? Translate what made you great there into a new context here.
Too many athletes let their past define their brand. But your persona on the field isn’t the full picture. When the jersey comes off, your value doesn’t disappear. It just needs a new container.
Here’s a myth that’s holding people back: that elite performers are born different. What really separates them? They make uncommon choices with uncommon discipline. Elite performance is a loop: Self-awareness → clarity → repetition → refinement.