@Mary-AnneBaldwin

Content Consultant at The Word Up Hub, providing content marketing strategy and production.

[@Mary-AnneBaldwin @MaryAnneMkting]

HOW TO WRITE YOUR BRAND VALUES – AND WHY THEY’RE IMPORTANT https://t.co/ZhJyOOqw9I

[@Mary-AnneBaldwin @MaryAnneMkting]

Scared you'll lose customers during the pandemic? Learn how to use Content Marketing to retain customers #ContentMarketing #CustomerRetention #CustomerLoyalty https://t.co/yNz73rITx6

[@Mary-AnneBaldwin @MaryAnneMkting]

3 ways to get your content to work harder without a cash injection - free advice from the content marketing experts at https://t.co/qW1JiDcBfh https://t.co/qzIyGOCtoM

[@Mary-AnneBaldwin @MaryAnneMkting]

With marketing budgets slashed, businesses are trimming back on their content marketing costs and working extra hard to still makes sales targets. Here's how your content can deliver more with less https://t.co/qzIyGOU4Nm

[@Mary-AnneBaldwin @MaryAnneMkting]

Do more for less with your content this year https://t.co/9hqp9XyjPO

[@Mary-AnneBaldwin @MaryAnneMkting]

It's also a great way to look for best practice techniques that allow you to improve your poorer performing content - don't ignore the stuff that didn't quite hit the mark, improve it!

[@Mary-AnneBaldwin @MaryAnneMkting]

I typically plan for 80% scheduled and 20% reactive content, but I forgot to say that within that, you should factor in a bit for innovation and experimentation! That’s often where the magic happens!

[@Mary-AnneBaldwin @MaryAnneMkting]

Join me tomorrow for the @NuccoBrain live panel discussion on how to get the most out of your #contentmarketing in 2021. Don't let slashed budgets lead to small ideas & unlinked campaigns. A piecemeal approach won't deliver results. Free registration here https://t.co/jEcollk9vI

[@Mary-AnneBaldwin @MaryAnneMkting]

@NuccoBrain Really looking forward to sharing my experience and advice on this brilliant topic, thanks @NucciBrain! There'll be lots on how to get the most out of your content marketing this year.

[@Mary-AnneBaldwin @MaryAnneMkting]

WHAT IS CONTENT MARKETING? (AND WHAT CAN IT DO FOR YOU?) https://t.co/f3n7n7gIle

[@Mary-AnneBaldwin @MaryAnneMkting]

The #psychology behind why your #customers buy from you - from a Cambridge Uni lecturer in psychology. What are you doing wrong? #b2bmarketing
https://t.co/3JaaRqrIU0

[@Mary-AnneBaldwin @MaryAnneMkting]

7 tips to get your #ABM programme right from the @MarketingB2B #b2bconf

[@Mary-AnneBaldwin @MaryAnneMkting]

“If anyone tells you to do some pens, parties and powerpoint tell them to ‘piss off’ - and no, those are not the four Ps of marketing,” cracker of a quote from @BurgessBev @MarketingB2B #b2bconf

[@Mary-AnneBaldwin @MaryAnneMkting]

#ABM tip from the legend @BurgessBev = Find an advocate in your key account. Someone crucial who will sing your company’s praises. #b2bconf

[@Mary-AnneBaldwin @MaryAnneMkting]

There’s always one to show us all up. This time it’s @gdavies2 with her #ABM centre of excellence, a physical space for colleagues to search by account/ sector, find newly published ABM content and communicate with other ABM stakeholders. Blimey! #b2bconf

[@Mary-AnneBaldwin @MaryAnneMkting]

What’s @gdavies2 best #ABM tactic? Fully integrated ABM/marketing. “If you think it’s about direct you’re wrong, it’s about the whole package.” #b2bconf

[@Mary-AnneBaldwin @MaryAnneMkting]

@gdavies2 telling it like it is on #ABM “The quality of your accounts are make or break. Be clear, push back and don’t just accept what sales say. #b2bconf

[@Mary-AnneBaldwin @MaryAnneMkting]

Thanks @SarahGoodall glad you enjoyed it! Hope you enjoy the report too, let me know what you think.

[Sarah Goodall @SarahGoodall]

@MaryAnneMkting thanks for following . You sat next to me this morning. Well done on the pressie - can’t wait to download the report! #b2b #abm

[@Mary-AnneBaldwin @MaryAnneMkting]

Killer #ABM case study shared by @DigitalRadish and @Masternaut at today’s #b2bconf. Didn’t catch it? We’ll release the full case study soon on the B2bmarketing website.

[@Mary-AnneBaldwin @MaryAnneMkting]

“ A lot of people top and tail content to ‘personalise’ it. True ABM content will transform what your customer is doing, it drives change and an emotional connection.” Well said Renaye! @DigitalRadish #b2bConf