Hi everyone - I'm spending a little more time over on Bluesky (like many others). It's just like Twitter used to be. You can find me here if you're exploring too.
https://t.co/K8HvItqdH7
Influencer marketing only works if you build a relationship. Agree. You can scale that approach by identifying your employee influencers and matching them to external influencers - build relationships at scale! #B2BMarketingEX
Influencer Tiers
Mega (1m+) -> Macro (100k-1m) -> Micro (1-100k)-> Nano (less than 1k)
There was a great quote but he’s going fast and I couldn’t get it in time… it is nearly lunch…
#b2bmarketingex#mtex23
@alexandrerizos@AXA I suspect most brands will move in this direction to protect IP and feeding the machine with confidential info. Well done AXA for leading the way 👏
@IoICNews My advice would be to take an employee-centric view of advocacy rather than brand-centric. Focus training and support around enabling the employee to tell their story in the context of the brand story. Also be mindful that employees have different roles and goals.
Some employees avoid 'influencer' status for fear of it being associated with celebrity and popularity. Others cringe at the phrase 'thought leader'.
I'm curious to learn how those leading Employee Advocacy and #InfluencerMarketing programs refer to the…https://t.co/f6c7Zwdpkg
Marketing & Sales Leaders: Are you following The B2B Institute? If not, I'd strongly recommend you do. Here's why 👇🏼
Thanks to a recent post from @CharlieLander2, I've just lost myself for an hour navigating the great research @JonLombardo and team…https://t.co/mM8WODpIIC
Today, Meta launched their rival platform to Twitter - #Threads. You’ll find it in your Instagram account. Here are my thoughts so far:
🪡 It’s easy to navigate and simple to use
🪡 I’m missing GIFs
🪡 Hashtags don’t work so it’s hard to follow conv…https://t.co/hTutQLLAk1
Hey Twitter - I’ll be spending a little time over here 👇 exploring Threads for a couple of days - follow me at the link below #twitter#threads https://t.co/kekrdbdjUd
LinkedIn made some changes and this is what it means for #EmployeeAdvocacy: 5 Ways The LinkedIn Algorithm Is Changing (For The Better!) https://t.co/FjosbD2Z4K @JJBrownbridge
Biggest social media platforms 2023
The most popular social networks worldwide as of January 2023, ranked by number of monthly active users
Telegram is now more popular than Snapchat, Pinterest, and Twitter https://t.co/GJtE9yZb60