Sarah Goodall

Mum of 3 girls🦄 Baker🧁 Runner🏃‍♀️ CEO of @TribalImpact helping #B2B brands activate employee voices on #SocialMedia | #SocialSelling #EmployeeAdvocacy

[Sarah Goodall @SarahGoodall]

Hi everyone - I'm spending a little more time over on Bluesky (like many others). It's just like Twitter used to be. You can find me here if you're exploring too.

https://t.co/K8HvItqdH7

[Sarah Goodall @SarahGoodall]

Hello X - it's been a while. Popping back to see what's new and whether it's worth sticking around. Any of my network still active on here?

[Sarah Goodall @SarahGoodall]

Influencer marketing only works if you build a relationship. Agree. You can scale that approach by identifying your employee influencers and matching them to external influencers - build relationships at scale! #B2BMarketingEX

[Chris Barnard @funkydigichris]

Influencer Tiers

Mega (1m+) -> Macro (100k-1m) -> Micro (1-100k)-> Nano (less than 1k)

There was a great quote but he’s going fast and I couldn’t get it in time… it is nearly lunch…

#b2bmarketingex #mtex23

[Sarah Goodall @SarahGoodall]

@tubblog @iamhcreative I loved this session too!

[Sarah Goodall @SarahGoodall]

@alexandrerizos I am - seem to be spending more time there than on here at the mo. You?

[Sarah Goodall @SarahGoodall]

@nigelwalsh @akohli @rl_chris_higham @sharonodea @andrewthornley @magicveronique @goforsergei @Paul_GreyKnight @NeilMit42376137 @JoeCMerriman @Broker_Brett @chrisc99 @DarrylSparey @iamsymsie @jenny__watts @edgaze @pdeepa @bshrivastav @ploberman @EllaJones671460 @stokespatrick15 @jbillers @EmLindley @Katherine_Coach @davidrkirk_ @InsuranceEleph1 @Jo_R_H @finteched @Fegan @EmmaAnnJohnston @Marged @Donna_Scully @alan_hickman @kateterry @Nick_Lamparelli @ChristinaDove7 @tvw71 @onepeloton @Strava @braintumourrsch @GoZwift @mrmarkgammon @dcrainmakerblog @StephenSeiler @WHOOP @joehollieriv @MarkFaull @yulife @jonathanroomer @Cannondale Could have been worse - you could have been “barbie-fied”

[Alexandre Rizos @alexandrerizos]

A strategic move from @AXA and a massive leap towards corporations using AI at scale! https://t.co/Bya2u20z6z

[Sarah Goodall @SarahGoodall]

@alexandrerizos @AXA I suspect most brands will move in this direction to protect IP and feeding the machine with confidential info. Well done AXA for leading the way 👏

[Sarah Goodall @SarahGoodall]

@RichardEGrant Beautiful and relatable 🙏

[Sarah Goodall @SarahGoodall]

@alexandrerizos @social_day @LucysHall Sounds interesting - need to look that one up!

[Sarah Goodall @SarahGoodall]

@IoICNews My advice would be to take an employee-centric view of advocacy rather than brand-centric. Focus training and support around enabling the employee to tell their story in the context of the brand story. Also be mindful that employees have different roles and goals.

[Sarah Goodall @SarahGoodall]

Some employees avoid 'influencer' status for fear of it being associated with celebrity and popularity. Others cringe at the phrase 'thought leader'.

I'm curious to learn how those leading Employee Advocacy and #InfluencerMarketing programs refer to the…https://t.co/f6c7Zwdpkg

[Sarah Goodall @SarahGoodall]

Marketing & Sales Leaders: Are you following The B2B Institute? If not, I'd strongly recommend you do. Here's why 👇🏼

Thanks to a recent post from @CharlieLander2, I've just lost myself for an hour navigating the great research @JonLombardo and team…https://t.co/mM8WODpIIC

[Sarah Goodall @SarahGoodall]

Today, Meta launched their rival platform to Twitter - #Threads. You’ll find it in your Instagram account. Here are my thoughts so far:

🪡 It’s easy to navigate and simple to use

🪡 I’m missing GIFs

🪡 Hashtags don’t work so it’s hard to follow conv…https://t.co/hTutQLLAk1

[Sarah Goodall @SarahGoodall]

Hey Twitter 👋 I’m over here in Threads under sarahlgoodall - come say hello!

[Sarah Goodall @SarahGoodall]

Hey Twitter - I’ll be spending a little time over here 👇 exploring Threads for a couple of days - follow me at the link below #twitter #threads https://t.co/kekrdbdjUd

[Sarah Goodall @SarahGoodall]

The LinkedIn algorithm is changing - here's what it means for #EmployeeAdvocacy

https://t.co/h2p9Nx6fRw

[Sarah Goodall @SarahGoodall]

@SocialDave @JJBrownbridge Here you go - how strange!
https://t.co/h2p9Nx6fRw

[Sarah Goodall @SarahGoodall]

LinkedIn made some changes and this is what it means for #EmployeeAdvocacy: 5 Ways The LinkedIn Algorithm Is Changing (For The Better!) https://t.co/FjosbD2Z4K @JJBrownbridge

[Matt Navarra @MattNavarra]

Biggest social media platforms 2023

The most popular social networks worldwide as of January 2023, ranked by number of monthly active users

Telegram is now more popular than Snapchat, Pinterest, and Twitter https://t.co/GJtE9yZb60