Charlotte Lander

Digital marketing specialist | Cake maker | Charlie Lander #2 | All views are my own. I mostly tweet about social media marketing📱

[Standard Chartered @StanChart]

Today we’ve announced a strong set of full-year results for 2023.

Read more here: https://t.co/NhwI2EYIJ5

#StanChartResults #HereForGood

[Charlotte Lander @CharlieLander2]

@tonebaker Huge congrats!!!

[annie-mai @anniemaisocial]

social media updates you NEED to know 👇

😶Elon Musk announced that Fleets - Twitter’s own version of Instagram Stories - would be making a comeback but in a different way

👏Instagram is working on a new user-generated tool for businesses that’ll make it easier to feature user’s content in their IG shop

💸 Twitter will be allowing publishers to charge users on a per article basis, rather than a monthly subscription

👯‍♀️ IG is working on the ability to create public group stories

📲 BeReal has released a new feature called RealPeople, which will feature photos taken by artists, athletes, activists and everything in-between

🤖 TikTok is working on a feature that will create AI-generate profile pictures

🫶 LinkedIn is rolling out a new option for Premium subscribers that enables them to add custom CTA buttons to their profile

🥳 Creators across the globe can now monetise their Twitter account(s)…

🫣… But it looks like this could become a Twitter Blue only feature

👀 IG is still working on Barcelona, its new text app that could be a Twitter competitor. Adam Mosseri was allegedly the #127 member to join

😂 Twitter is… Struggling? Yesterday, a bug meant that Twitter users were randomly logged out of their accounts while using the social app on their desktop

🤔 IG is working on the ability to add a caption to Stories (but what makes this different to adding text to your Story already?)

💬 Reddit is testing a new feature called Chat Channels, where subreddits have a dedicated space to connect, ask questions or just hang out

🤷🏻‍♀️ IG is still working on the ability to post comments on Stories - this looks like it would mean that others can see your comment, it wouldn’t be private

🫡 Twitter looks like it could be working on a “Highlights” feature tab on your profile - perhaps an opportunity to showcase your best tweets?

💡LinkedIn has launched a new video series called Catalyst where it highlights people who have dealt with setbacks in their careers but still achieved success

🤳WhatsApp is officially rolling out a new feature which now allows users to log into the app on multiple devices

And that's all for now folks! See ya'll next time 👋💜

[Charlotte Lander @CharlieLander2]

@MorvenMacLean @supportCHAS Congratulations Morven! X

[Tashy McTashface @TashP351]

I’ve watched this 19 times this morning.

[Katelyn Bourgoin 🧠 @KateBour]

I’ve spent 1500+ hours learning about cognitive biases and heuristics (AKA the stuff that drives *your customers* to buy)

Here are the top 19 concepts that marketers need to know:

[Social Media Today @socialmedia2day]

To assist with your 2022 planning... https://t.co/CMb4rPXaZD

[Adam @mosseri]

Today, we’re launching the new Link Sticker 🔗 globally. This allows anyone, regardless of follower count, to easily share links in a story.

We’ve received a lot of feedback over the years on limiting links to accounts with >10k followers, and we heard you, 🙏🏼

[Charlotte Lander @CharlieLander2]

About time! Finally an Instagram video change to make it easier for content curators and those that have the pain of reminding people of video limits and formats 🙌 #socialmediamanager

[Hootsuite 🦉 @hootsuite]

Say bye to IGTV 😳 https://t.co/oPeb6vQRXx

[Bridgewater School @Bridgewater_Sch]

Inspired by Emma Wiggs' achievements our nursery children spent the morning making medals!

[Charlotte Lander @CharlieLander2]

@JelleTells Brill, thanks for sharing and the thread tag 👍

[Later @latermedia]

There are plenty of rumors when it comes to the Instagram algorithm. 🙄

Here are 10 facts (straight from Instagram): https://t.co/mQaBpFhQ5b 💫

[Charlotte Lander @CharlieLander2]

@socialmedia2day A1: Your hook depends on what your target audience care about (so should always be data drive or A/B tested) but something emotive, new/insightful or fun usually work well #SMTLive

[Charlotte Lander @CharlieLander2]

@XplodingUnicorn Amazing baking skills 🙌 My childrens cake expectations grow every year, so the tip of being able to freeze the baked sponge for up to a month has been a life saver. No impact on qualit.

[Charlotte Lander @CharlieLander2]

@sharonodea 🤣 The refusal of a tea/ diet coke also signalled it's going to be a very long morning of calls (avoid). We should have all left when you came in miss matched shoes!

[Charlotte Lander @CharlieLander2]

@HashtagHeyAlexa @pexels Thanks for the feedback 👍

[Charlotte Lander @CharlieLander2]

@HashtagHeyAlexa @pexels Be great to get your feedback: A vibrant and bright yellow residential building with lots of windows. There's a mix of small square windows and then slanted angles for balconies to give the residents privacy and allow them to add chairs and plants. One has a couple of birds.

[Charlotte Lander @CharlieLander2]

@navaja1cortes @socialmedia2day Agree, there's no publishing platform that gives you all the engaging features, so for some platforms, you've giving someone total access (which could leave you locked out). You need to have a legal agreement/staff policy to make sure this is less of a risk. Or publish for them

[Charlotte Lander @CharlieLander2]

@socialmedia2day A2: 1. Purpose, key audience & success measures
2. Channel & features
3. Content ideas & what can be planned v live
4.. Promotion of takeover
5. Tech
6. Access, risk assessment & legal must dos
7. Lessons learned from other takeovers
#SMTLive