Mathieu Pimort

CEO Linker - 15 salariés - +1.5M€ de CA en 2 ans

Rejoins ma newsletter où je documente mon aventure :

[Mathieu Pimort @MathieuPimort]

LinkedIn peut être le réseau le plus ennuyant du monde si tu l’utilises mal.

Ou alors il peut propulser ton business à 50 000€/mois comme je l’ai fait.

Voici la seule stratégie LinkedIn dont tu as besoin pour faire décoller ton business en seulement 20min/jour

THREAD 🧵

[Ludo @ludogranger]

Announcing @LeadbayAI $4.3M to kill everything you're doing with sales.

Corgi, Deel, L'Oréal recently told us: "We found in 10 min on Leadbay what we couldn't in 6 months with Clay and a GTM agency."

Leadbay qualifies the millions of data-signal-scarce companies nobody could find before.

This is how it works:

[Guillaume Grallet @guillaumgrallet]

Le siège social d’AMI Labs, la société de ⁦Yann Le Cun⁩, qui a longtemps été chief scientist de Meta (Facebook, Whatsapp et Instagram). sera à Paris. Le chercheur ⁦⁦@ylecun⁩, qui a décidément de top lectures😊, reste professeur à ⁦⁦⁦⁦@nyuniversity⁩

[Timon Zimmermann @tizimmer]

The velocity in SF is not only cultural optimism. It is the byproduct of operating with almost no safety net. When failing has real consequences, speed becomes survival, not a mindset.

[BFM Business @bfmbusiness]

Le marché de la pub en danger en France ?

"Sur le 4ᵉ trimestre, le marché va baisser de 6 à 7 %. Pendant que nos politiques se déchirent, le monde avance et progresse… alors que nous, nous régressons"

💬 Maurice Lévy, président d’honneur du groupe Publicis
🎙️ @hchevrillon

[Alex Bouaziz @Bouazizalex]

We grew to $1B ARR faster than Stripe, Salesforce, and Palantir, while being 100% remote

This was a combination of a lot of luck, focus and an excellent team

Looking back, I can our team's success boils down some key principles I'm sharing in a 700-word long post:

I hope that it will help every startup as much as it helped us:

1. Everything is sales.
Recruiting is sales. Fundraising is sales. Retaining your best talent is sales. Dating is sales. And sales is sales.
A founder’s effectiveness = (technical skill × ability to sell).

2. You need to be in the details.

The best founders can zoom all the way in and out. If someone tells you to “scale yourself” by pulling back too early - they’re wrong.

Being in the details is important to understand what org structure best fits your company's goals. Every 'in the weeds' founder designs their org structure from first principles.

Jensen: 40 direct reports,
Elon: Engineers in charge of everything,
Jobs: Creative Dictatorship with Directly Responsible Individuals.
Zuck: The first growth-hacking team with @chamath

Founders not in the details forget what makes their products great and eventually recede into designing a standard org with standard departments which lead to standard results.

3. Your company's fate is 70% sealed by the first 20 hires

Ben Horowitz: "I got this advice like 27 times. They said 'Look, here's the key: Hire A players:' and I was like ok yeah, my plan was to hire a bunch of morons but now I'm going to hire A players" The hard part isn’t intent, it’s judgment.

The problem is you can't spot a top 1% engineer if you're not a top 10% engineer yourself. This applies to everything.

Your definition of great is just what you've seen. Founders have some blind spots. Technical founders usually build bad marketing orgs. Sales-focused founders sometimes build mediocre product teams. You need the right eyes to be able to spot genius. Ego aside, bring on a technical expert and have them vet talent for you. Your first hires are your culture, your standard, your work environment. They are the company. Get the first 20 hires right.

4. Live with your customers.

You can’t know what’s working if you’re not talking to them - all the time.
Be where they are: WhatsApp, calls, DMs, in person. The closer you are to customers, the fewer mistakes you make.

"The customer is the boss. They can fire everybody by choosing to spend their money elsewhere." - Sam Walton

5. Be extremely responsive.
If I reply in 30 seconds, what usually takes a day gets done in hours.
What takes hours gets done now.
Speed compounds.

6. Your TAM is limited by your imagination, not by the market.
Constantly rethink the pod, find other big issues that need solving and are valuable, and solve them exceptionally well. We went from contracts ($100M) to Employer of Record ($300M) to Payroll ($200M).
Each 3x'd the TAM.

7. Never run out of cash.
The only way a business dies is by running out of cash.
Profitability = power. You call the shots, not investors.
You can always act in the company's long-term interest because you know you are safe.
We reached Series A after spending <10% of our seed.
We have been profitable for the last 3 years.

Cash discipline buys freedom.

8. Over-index on angels early.
Angels are your best shot at making important people care - when it matters. They might not be involved day to day, but when you really need help, they’ll show up. If you don't know how to solve a problem, you should know at least a person who knows the person who can.

Pick the right ones, and time your asks well.

9. There's always something out there that can kill your company.
Your job is to de-risk the company. Capital, talent, and products are all a small part of a larger effort to de-risk your startup and build an enduring business. Covid-induced work from home grew our payroll and EOR business. And it seemed like RTO might kill it. But we were prepared. If you worry, you won't have to worry.

10. Stay focused.
Fundraises, competitors, headlines - all noise.
Focus on your customers. Focus on your product. Keep executing.
In the long run, the most relentless team wins.

11. Trust your instinct.
If something feels off - it probably is. Dig deeper.
Courage in your convictions matters, especially as the team grows.
Don’t let “performative democracy” slow you down.

As long as you’re in the seat, lead decisively - and unapologetically.

[Timon Zimmermann @tizimmer]

We moved from deterministic computers to probabilistic ones thanks to AI. That change makes all the difference in where the technological world is heading.

[Valentin Chaponnay @V_Chaponnay]

En tant que président de SAS, je n'ai pas le droit d'acheter de "fringues" avec l'argent de MA société car c'est considéré comme un abus de bien social.

Par contre, un élu qui le fait avec le pognon des français, pas de problème.

Pissez nous dessus, ça ira plus vite 🤷

[Mathieu Pimort @MathieuPimort]

Le lien de la vidéo est juste ici : https://t.co/u99La1kbsX

Profitez de l'été pour apprendre des pointures et préparez votre rentrée ! 👊

[Mathieu Pimort @MathieuPimort]

😱 Le REACH s'effondre sur LinkedIn en 2025... c'est vrai pour certains, mais pas pour tout le monde.

Pour vous, voici les secrets des TOP performers 👇

[Mathieu Pimort @MathieuPimort]

Un immense merci à Ioana Erhan (LinkedIn) et à Victor Habchy pour leur invitation en table ronde ainsi qu'à tous les intervenants qui apparaissent au micro dans cette vidéo pour leurs conseils (cc @theo_le_lion, @EricLarcheveq, @GuillaumeMbh ,...)

[Mathieu Pimort @MathieuPimort]

@QRM 🔥🔥🔥

[QRM 🐆 @QRM]

Cette photo-là 🥺🫶

[Emmanuelle Ducros @emma_ducros]

Quand quelqu'un vous parle de "carnet de commande" pour une PME, vous pouvez être sûr à 100% qu'il n'a pas la moindre idée de ce dont il parle

[Corentin Moutet @moutet99]

When I do it I’ve got “mental issue” 😂

[Emmanuel Macron @EmmanuelMacron]

Mission impossible.

We the French:

[TrashTalk @TrashTalk_fr]

Je sais pas si on réalise.

Vendredi :

10h : France - Japon 🏓 (petite finale)
18h : France - Espagne ⚽️ (finale)
21h : France - Belgique 🏀 (demi-finale)

Samedi :

13h : France - Pologne 🏐 (finale)
15h : France - Norvège 🤾‍♀️ (finale)
21h30 : France - USA 🏀 (finale)

🥹🥹🥹🥹

[🇨🇷 @PARlSIEN]

ON EST EN FINALE DE VOLLEY !
ON EST EN FINALE DE FOOT !
ON EST EN FINALE DE BASKET !
ON EST EN FINALE DE HAND FÉMININ !

VIVE LA FRANCE 🇫🇷🇫🇷🇫🇷