Everyone’s got a Big Dog in their life.
The one who leads.
That’s what $BIGDOG is.
It’s a nickname your friends already use.
It’s how your gym buddy hypes you up.
It’s what you call your boy who just hit a 200x.
Now it’s your turn to be the Big Dog.
They’ll call you lucky.
But you’ll know the truth.
Big Dogs don’t follow. They lead.