Matthew Alexander

Scientist turned Entrepreneur. Experimentalist on Social Media. 100% biodegradable.

[Matthew Alexander @MattAlexander99]

“Since I was a kid I’ve had this undying belief that if I commit to it, I will achieve it, and that’s always been a narrative”

- @LivingWithJay during our podcast episode together

[Matthew Alexander @MattAlexander99]

“I'm a firm believer that you’ve got to speak about your dreams and goals. People will laugh at first, but when you show you're committed, people will help out.” 

- @explorob during our podcast episode together

[Matthew Alexander @MattAlexander99]

“Sometimes you have to play the rules of the game and sometimes do things that you know will work. But I like taking risks.And even if that means I'm investing for a longer-term reward, I think it's still worth it because I'm never going to be bored”  - @explorob from our podcast

[Matthew Alexander @MattAlexander99]

@"Versus Socks owners talk their decade-long journey and quest to be the world champs in socks."https://t.co/QMwA6oRsFf on @LinkedIn

[Matthew Alexander @MattAlexander99]

“The most contagious virus is an idea” 

- @explorob during our podcast episode together

[Matthew Alexander @MattAlexander99]

“I make money so I can make videos, I don’t make videos so I can make money.” 

- @ChrisRogersZA during our podcast episode together

[Matthew Alexander @MattAlexander99]

“For me, if I wanna get a viral video, it’s very simple. I find out what’s trending, how can I take that trend and make it into a series, and how can I get people to also be a little controversial [in comments]” 

- @johnmarcvanwyk during our podcast episode together

[Matthew Alexander @MattAlexander99]

“Never look at other people and determine your worth!” 

- @johnmarcvanwyk during our podcast episode together

[Matthew Alexander @MattAlexander99]

Adding value is so important, and value contextualised to a specific platform is the secret sauce to developing any sort of online persona…plus consistency

[Matthew Alexander @MattAlexander99]

“If your business can’t run without you, you’ve just created a 9-to-5 for yourself”

- @LivingWithJay during our podcast episode together

[Matthew Alexander @MattAlexander99]

I think if you’re forced to be exceptionally disciplined in one aspect of your life…it’s something that permeates to the rest of what you’re doing, it almost allows you an easy excuse to say no to other temptations

[Matthew Alexander @MattAlexander99]

“You don’t get the attention in the beginning [but] you can’t let that get you down, and I said to the team, ‘We must be so good and so loud that they have to see us!’”

- @Jurgensuys1 during our podcast about Versus Socks

[Matthew Alexander @MattAlexander99]

“With any kind of intensity and focus, you will get to where you wanna be.”

- @LivingWithJay during our podcast episode together

[Matthew Alexander @MattAlexander99]

It’s not always the fault of a business owner, but it is their RESPONSIBILITY to be switched on about what it’s going to take to make the business work

[Matthew Alexander @MattAlexander99]

Social Media Rules

1 - If they don’t click they don’t watch
2 - Respect their time (deliver what you said)
3 - Do they want more? (More similar content or a way to connect with them through another platform to build a deeper connection)

[Matthew Alexander @MattAlexander99]

The golden thread of every social media personality I’ve spoken to - consistency is everything.

[Matthew Alexander @MattAlexander99]

Check out my latest article: From fitness influencer to e-commerce expert, James Freemantle’s come-up is one glowing success after the next. https://t.co/m84vdiPCT2 via @LinkedIn

[Matthew Alexander @MattAlexander99]

A story of grit and growth: From fitness coaching to international consulting, launching a business, and crushing challenges like the Half Ironman and Goggins Challenge, James proves that hard work and focus can take you anywhere.

[Matthew Alexander @MattAlexander99]

First guest: Finally kicking off my podcast series with none other than my longtime friend and inspiration, @LivingWithJay —a man of endless talents, health wisdom and a well above-average sense of humour.

[Matthew Alexander @MattAlexander99]

Relentless belief in himself: James’ confidence shines as he shares his lifelong mantra: “If I commit to it, I will achieve it.” It’s this mindset that’s fueled his many accomplishments.