Matt Hayes

General Manager at Lineage Provisions | Ex-Founding CMO at Leesa | DTC Advisor & Investor

[Matt Hayes @MattDHayes]

@codyplof Haha, we do it with Nano Banana Pro…it’s still mostly about prompting and giving detailed, hi-res photos for reference when it’s trying to render small, detailed packaging text

[Andrew D. Huberman, Ph.D. @hubermanlab]

Showing this for 3 reasons:
1) 12+ minutes is superb.
2) Full length video shown(!)— which is a prerequisite. I no longer believe any claims about gym/marker feats: V02 max, T levels etc unless people show full video & FSH/LH levels and entire chart.
3) I accept.
Bravo Paul.

[Matt Hayes @MattDHayes]

@zachmstuck @hollowsocks …if not, a77 or a10, the hunting boots listicle 🤔

[Matt Hayes @MattDHayes]

@zachmstuck @hollowsocks Is it this? If so, I’m game: https://t.co/S0OsMip2gE

[Matt Hayes @MattDHayes]

@patrickbjohnson She won’t work for me, she refuses 🤣

[Matt Hayes @MattDHayes]

👋 Are you looking for a Sr. Director/VP-level Brand / Partnerships / Omnichannel marketer to help scale your brand?!

I have someone amazing for you. She’s helped scale two household DTC brands to 9-figures. Savvy, thoughtful, empathetic leader.

She’s my wife. DM me or share!

[Matt Hayes @MattDHayes]

@SamMendelsohn4 can you add me?

[Matt Hayes @MattDHayes]

@mrsharma @SharmaBrands Between this and LW, some of the most fire UI work I’ve seen of late. Well done to the squad 🔥

[Matt Hayes @MattDHayes]

@mbertulli Trusted endorsements to loyal followings, across all mediums:

YouTube vloggers, “mommy” bloggers, niche podcasters (host-read), premium publishers, “Best Reviews”-type affiliates, 60 second DR TV spots, etc

Double down on the winners w/ cont. frequency to drive brand recall

[Matt Hayes @MattDHayes]

@TaylorHoliday 💯

[Matt Hayes @MattDHayes]

@zachmstuck We used to play around w/ this at Leesa — testing $ off vs. % off vs. GWP using server-side feature flags…it worked… OK. The problem is w/ cross-device attribution you can never guarantee someone gets their original experience, so it caused confusion

[Matt Hayes @MattDHayes]

Thanks @thesamparr @ShaanVP for being my top podcast on @Spotify this year. I loved all 5,055 minutes of it. #SpotifyWrapped https://t.co/umkh5LuRAR

[Matt Hayes @MattDHayes]

@codyplof Wow, deep pull, got it instantly though 😂

[Matt Hayes @MattDHayes]

@mbertulli Does anyone remember Steelhouse? 😆

[Matt Hayes @MattDHayes]

@moizali @mrsharma Wunderkind FKA BounceX and Bazaarvoice also ridic expensive for what it is

[Matt Hayes @MattDHayes]

@moizali NeuroGum actually works for me and I’ve been crushing packs of it. Beam / Feals also has great CBD administrations

Otherwise – fish oils, zinc, arginine, multi-vitamin, super B complex is daily stack

[Matt Hayes @MattDHayes]

@moizali @mrsharma Would love to hear some growth / profitability teardowns of DTC brands…those who are “crushing” it and those who crashed and burned.

Would love 10 min “spicy take” episodes where @moizali can rant

Would love to hear more from my guy @mrsharma on what he’s doing w/ his brands

[Matt Hayes @MattDHayes]

@harleyf out here dodging @moizali barrage of Qs like a true seasoned pro.

@mrsharma can’t get a word in 😆

Loving this episode https://t.co/5ZlEQEeNfD

[Matt Hayes @MattDHayes]

@M_Gagliano Looks fantastic, congrats on the launch!