Matt LoDolce

@Gartner_inc PR for #GartnerIT. Proud @NewhouseSU Grad. Disappointed Mets, Islanders, Jets fan.

[Matt LoDolce @MattLoDolce]

#GartnerMKTG analyst Jeff Goldberg outlines 4 #artificialintelligence and #machinelearning use cases for #marketers to optimize #B2B lead management in the current economic climate in his guest column for @SalesMktMgmt. #MarketingTips #CMO #Sales #AI https://t.co/c6zmEg61VJ

[Matt LoDolce @MattLoDolce]

First announcement since coming back from pat leave and it is a good one - @Gartner_inc predicts reports are always worth the read!

[Gartner @Gartner_inc]

By 2026, #GartnerCSS predicts that 20% of inbound #customerservice contact volume will come from machine customers. Read more about how customer service and support leaders can prepare for this here: https://t.co/UlwFgysiSf

[Matt LoDolce @MattLoDolce]

According to recent insights from @Gartner_inc on the state of #martech, #marketing leaders report utilizing just 42% of the breadth of capabilities available in their martech stack overall, down from 58% in 2020. Read the full findings here. #GartnerMKTG https://t.co/U3Op5r6k9H

[Matt LoDolce @MattLoDolce]

Andrew Frank of #GartnerMKTG conducted a Q&A on the the quickly evolving #privacy landscape and what it means for #marketing. Read his full thoughts here, including how marketers can use this opportunity to be more transparent with consumers. https://t.co/LQniflTPHg

[Matt LoDolce @MattLoDolce]

There are many considerations for #marketers to keep in mind as #consumers continue to feel the effects of the pandemic. Read the latest from Kate Muhl of @Gartner_MKTG on how CMOs must account for unease among customers in @MarketingDive. #GartnerMKTG https://t.co/4iVJ4ujzRX

[Matt LoDolce @MattLoDolce]

New from @Gartner_MKTG: There are 4 emerging #technologies expected to have a transformational impact on #digital #advertising. Learn more about the 2022 Hype Cycle for Digital Advertising here. #GartnerMKTG #TechTrends #DigitalAdvertising https://t.co/OsZHRlu03X

[Matt LoDolce @MattLoDolce]

#CMO-#CTO synergy is paramount for business to deliver desired outcomes. "The C-suite as a whole must wrestle with ownership of the development of new digital products," says Ben Bloom of @Gartner_MKTG. Learn more in @ANAmarketers here. #GartnerMKTG https://t.co/7B3vsSvlye

[Marty Swant @martyswant]

A new @Gartner_inc survey shows where consumers are noticing price increases, decreases in size/quantity without price cuts ("shrinkflation") and/or declines in quality to cut costs ("skimpflation"):

[Matt LoDolce @MattLoDolce]

.@sara_karlovitch collated some of the most mind blowing numbers marketers should know heading into 2H. Some awesome insights around #consumers, the #metaverse, #CMO budgets and more. Again - featuring amazing insights from @Gartner_MKTG (3/3) https://t.co/BlyPKZpyzt

[Matt LoDolce @MattLoDolce]

.@marketingdive just put together their 1H review for #marketers and the entire series is worth your time if you work in our industry. A couple highlights from it in thread below (1/3)

[Matt LoDolce @MattLoDolce]

.@PatchAdams03 put together a great reflection on marketers going from riding a historic ad market rebound in the beginning of the year to quickly moving towards less creative channels. Featuring wonderful insights from Ewan McIntyre of @Gartner_MKTG (2/3) https://t.co/w6SMrFsTSh

[Matt LoDolce @MattLoDolce]

"For a #sales leader, #ROI from a new investment is a pipedream without adoption from the frontline." according to Dan Gottlieb of @Gartner_Sales in @SalesMktMgmt. Read his full thoughts on how to design a proper tech stack for sales here. #GartnerSales https://t.co/bNPuyKguPG

[Matt LoDolce @MattLoDolce]

“A persistent myth around the value of big #data or real-time data has led #marketing and #CX teams to invest billions in CRM over the past decades,” according to Ben Bloom of @GartnerMKTG. Read more in @CMSWire. #GartnerMKTG https://t.co/YzUHubySn9

[Matt LoDolce @MattLoDolce]

“The potential benefits of #digital buying are so exciting that it’s easy to miss warning signs that #B2B buyers also face unprecedented challenges,” according to Sharon Cantor Ceurvorst of @Gartner_MKTG. Read her latest findings here. #GartnerMKTG https://t.co/Uz4QoMow4L

[Matt LoDolce @MattLoDolce]

Great conversation with @DomNicastro as he breaksdown why CMOs are so optimistic regarding their budgets and spending with Ewan McIntyre of @Gartner_MKTG!

[Katie Costello @KatieC_PR]

Read the latest from @PatchAdams03 in @MarketingDive, based on the latest #CMO spend survey findings unveiled at @Gartner_MKTG Marketing Symposium/Xpo: CMOs ‘sanguine’ in face of inflation, global turmoil as budgets recover. #GartnerMKTG #Marketing https://t.co/ovg153T0Wn

[Matt LoDolce @MattLoDolce]

That's a wrap for day 1 of Gartner #Marketing Symposium/Xpo Americas. Highlights include:

✔ Opening Keynote
✔ #CMO Spend & Strategy Survey
✔ Grow third-party #DigitalCommerce
✔ Impact of generative and emotion #AI

Learn more here. #GartnerMKTG https://t.co/Jsm1FGSOS5

[Andrew Spender @caspender]

According to @Gartner_MKTG, #marketing teams that are effective at scaled judgment and empathetic influence are more likely to report revenue growth. Want to know what this means? Read more from the Gartner Marketing Symposium: #GartnerMKTG #CMO https://t.co/riDY10Bea7

[Matt LoDolce @MattLoDolce]

@martyswant @Forbes Congrats Marty!

[Meg Graham @megancgraham]

Marketing budgets have risen to 9.5% of total company revenue in 2022, according to the annual CMO Spend Survey by Gartner Inc. It’s an increase from the 6.4% seen in 2021, but still lags behind prepandemic levels. https://t.co/geiY1WcBIY