Matt Simpson

I'm an MBA with Fortune 500 experience and a passion for startups. I provide fractional CMO support and digital marketing services to scaling companies. #yesphx

[Matt Simpson @MattMeanders]

Is tweeting like he's never tweeted before. Here goes nothing. TWEET!

[Matt Simpson @MattMeanders]

Congrats to my former roomie, former coworker, and longtime best bud Adam Kress! 👏

@KressOnBusiness himself was inducted into ASU's Cronkite School Alumni Hall of Fame last week.

Well deserved!

#asu #journalism #statepress #sundevils

[Matt Simpson @MattMeanders]

Thanks for the kind words, Jo!

Funny thing... If I took on this project today, it would be a lot faster and a lot less expensive. ⏱️💸

Here's how -> https://t.co/QZQ3DJqcnw

[Matt Simpson @MattMeanders]

@chadburggraf @PHX_FWD They seem to have abandoned Twitter. They are still very active though.

BTW, I just sent you a linkedin connection. I'd love to learn about AssetBots.

[Matt Simpson @MattMeanders]

I love the community rallying around @PHX_FWD and its mission: Make PHX a top software city by 2035. 🌵

If you're involved in software in the Valley, check them out. #yesphx

[Matt Simpson @MattMeanders]

You know what’s scary? 👻🔥

Letting AI write your marketing copy before training it on your positioning and messaging.

Fear not! Here's what to do instead -> https://t.co/dRvWqOhuVv

#yesphx

[Matt Simpson @MattMeanders]

Oh bummer. I guess this is the year that I skip Innings Festival. 🙁

[Matt Simpson @MattMeanders]

Matthew Smith hired me on a Friday to clarify his startup’s positioning and messaging.

By Monday, we were done. ⏱️🐇💨

Here's how we did it --> https://t.co/Y2zuxJyHst

#saas #yesphx

[Matt Simpson @MattMeanders]

Thanks for the kind words, Jo!

Funny thing... If I took on this project today, it would be a lot faster and a lot less expensive. ⏱️💸

Here's how -> https://t.co/QZQ3DJqKd4

[Matt Simpson @MattMeanders]

AI copywriters...

Good enough for breweries and yoga studios.

Awful for software #startups and crowded B2B markets.

Here's why: https://t.co/bKqhziXWlm

[Matt Simpson @MattMeanders]

AI copywriters...

Good enough for breweries and yoga studios.

Awful for software startups and crowded #B2B markets.

Here's why: https://t.co/bKqhziXWlm

[Matt Simpson @MattMeanders]

Matthew Smith hired me on a Friday to clarify his startup’s positioning and messaging.

By Monday, we were done. ⏱️🐇💨

Here's how we did it --> https://t.co/Y2zuxJzfi1

#saas #yesphx

[Matt Simpson @MattMeanders]

@atgarone Alas, the follicles on this chin are barren.

[Matt Simpson @MattMeanders]

I used to think my gray hair was worth a $10 bump to my hourly rate.

Surely my first pair of reading glasses is worth another $10? 🤓

[Matt Simpson @MattMeanders]

Matthew Smith hired me on a Friday to clarify his startup’s positioning and messaging.

By Monday, we were done. ⏱️🐇💨

Here's how we did it --> https://t.co/Y2zuxJzfi1

#saas #yesphx

[Matt Simpson @MattMeanders]

After two months in SoCal, I’m back in Arizona! My trip highlights:

🎨 A day immersed in the new @LACMA

🌊 Two weeks bummin’ around Ocean Beach

🚲 A 25-mile bike ride around San Diego Bay

What was the highlight of your summer? #yesphx

[Matt Simpson @MattMeanders]

If you run a founder-led sales motion, record every sales call. They’re gold mines of valuable info. 🪨⛏️💎

Here's what to do with them → https://t.co/ho20Bgeb1x

#bootstrapped #founderlife #SaaS

[Matt Simpson @MattMeanders]

Your best defense against the #linkedin AI slop button isn't deleting em dashes.

It's training your AI to think and speak like you.

Crystalize your positioning and messaging first. Then train AI to use it.

Your copy will be less sloppy — and harder to flag as slop. #emdash

[Matt Simpson @MattMeanders]

When we go to sleep tonight, it'll be summer. 😞

When we wake up tomorrow, it'll be college football season. 🏈

[Matt Simpson @MattMeanders]

I've rarely sold standalone positioning work to #SaaS founders... until now.

Here's what changed → https://t.co/HpSCRtGaah

[Matt Simpson @MattMeanders]

If you run a founder-led sales motion, record every sales call. They’re gold mines of valuable info. 🪨⛏️💎

Here's what to do with them → https://t.co/ho20BgeIR5

#bootstrapped #founderlife #SaaS