Matteo Parolin

[Spencer Pawliw @spencepawliw]

Make money today
Make money tomorrow
Make money next week
Make money next month
Make money next quarter
Make money next year
Make money next few years
Make money next decade

^
Your timeline is your ceiling.

[Spencer Pawliw @spencepawliw]

If you look at 99% of the eCom brands killing it in D2C

5M/month brands
10M/month brands
17M/month brands ( s/o @harvey_carnegie - savage)

They understand copywriting at the deepest level

Why?

Because it applies to everything:

- Ad Creatives
- Google Ads
- Landing Pages
- Email & SMS
- Post Purchase Funnels
- Product Naming
- Job Posts

The list goes on and on.

But for marketing specifically

Even though you:
- Do the same amount of research
- Know the same customer desires
- Have the same winning ads prompt

You can't compete.

And it's because you don't know how to actually communicate to customers

AKA

You don't understand copywriting.

Which is why I trenched out 50+ modules on copywriting not just to share with EVOLVE

But to also train my entire team.

Because it's not just about YOU getting better

It's about everyone on your team getting better at copywriting too.

[Sarah 🦕 @SarahLevinger]

CREATIVE STRATEGISTS: when launching new concepts in the ad account, start with...

1. HOW - how do we want to communicate this? Like a coach? Like a therapist? Like a friend? A parent? A comedian? (Tone)

2. WHEN - which micro-moments would our product show up the most? At the grocery store? At home? In the backyard? At a social gathering? (Angle)

3. WHO - which belief system would probably respond to our message? "Everyone is valuable"? "Whiskey is life"? "I am misunderstood"? (Persona)

4. WHAT - what format would communicate this best? Static? GIF? UGC? (Format)

(New ideas would then be created based on combining these elements and testing to see which arrangement wins.)

[Matteo Parolin @MatteoParolin_]

@HenryCrochemore static

[Henry @HenryCrochemore]

best performing static ads this month

different niches
same structure

strong hook at the top
one clear visual
zero clutter

left: quiz-style curiosity angle
right: clean health positioning with instant readability

headline → visual → simple action

static isn’t dead
random design is

watch the breakdown below

rt + comment “static” and i’ll send the full list
(follow for dm)

[Sarah 🦕 @SarahLevinger]

📌 These are the hooks that are working best for me right now (bookmark this):

[Matteo Parolin @MatteoParolin_]

@spwfeijen Skin

[Sarah 🦕 @SarahLevinger]

https://t.co/unaszjc27e

[Sarah 🦕 @SarahLevinger]

👀 Read 1 book a month: that’s my goal for 2026. We’re starting off strong with the first 6 choices…

1. Indistractable: How to Control Your Attention and Choose Your Life by Nir Eyal (with Julie Li)

2. Using Behavioral Science in Marketing: Drive customer action and loyalty by prompting instinctive responses by Nancy Harhut

3. Behavioral Science in the Wild edited by Nina Mažar and Dilip Soman

4. How to Change: The Science of Getting from Where You Are to Where You Want to Be by Katy Milkman

5. Tiny Habits: Why starting small makes lasting change easy by BJ Fogg, PhD

6. What Works, What Doesn’t (and When): Case Studies in Applied Behavioral Science edited by Dilip Soman

[Spencer Pawliw @spencepawliw]

We hit $10M in 90 days… Again

And we’re still doing $100k/Days in middle of January

The only way that’s possible is to have evergreen creatives that can scale

And 2 of the biggest evergreen strategies we used in our creatives were:

1. Unspoken Mechanism
2. Valence & Intensity

If you want to see the full breakdown + the exact ad account structure

It’s free 👇

(People seem to be liking it)

[Alex Fedotoff @FedotOff90]

Just created an insane swipe file of 107 AI ADS that are printing on Facebook rn (7-8+ figs).

This swipe has everything AI. AI UGC, AI statics, and AI videos that look way too real at times.

In over 12 of the best ecommerce niches!

If you want the swipe for free (before Christmas), comment "AI" and I'll send it to you.

[Matteo Parolin @MatteoParolin_]

@FedotOff90 AI

[Aazar Shad @Aazarshad]

Steal this headline principle.

And then print some cash.

[0x ROAS @0xROAS]

here's how to do medical animations in 2 minutes:

- go to nb2
- write "A hyper-realistic 3D medical visualization of the [digestive system, etc...]
- image to video with kling 2.5
- that's it

congrats you just saved $10k and 3 weeks of waiting on an animation.

[Matteo Parolin @MatteoParolin_]

@FedotOff90 VSL

[Alex Fedotoff @FedotOff90]

Just created a killer swipe file of 58 VSLs that are printing on Facebook rn (7-8+ figs).

This swipe has long VSLs, short, in-feed, on-lander, everything.

In over 12 of the best ecommerce niches.

If you want the swipe for free, comment "VSL" and I'll send it to you.

[Matteo Parolin @MatteoParolin_]

@AuthenticDom Send

[Matteo Parolin @MatteoParolin_]

@HenryCrochemore store

[Henry @HenryCrochemore]

ai is changing ecom forever

we used veo3 + sora2 + dropmagic to:

→ build a store in under 20 seconds
→ launch ads without agencies or editors
→ hit 6.12 ROAS on cold traffic

this stack is already powering multiple 7-fig stores

want the exact setup + tools?

rt + comment “store” and i’ll send it (+ guide)
(must follow for dm)

[Matteo Parolin @MatteoParolin_]

@lorenzo_pravata META