Matthew Grieve

[Matthew Grieve @MatthewGrieve6]

@runbeagle Depends on the sincerity of the negative comment, all sincere ones should be addressed and responded to. I've seen some pretty poor replies from Optus over the years. #CurtinDigiPR

[Matthew Grieve @MatthewGrieve6]

@runbeagle During a crisis it's important to get the information out yourself first rather than have an outside party beat you to it, this helps you better set the pace and shows that the business is being proactive. #CurtinDigiPR

[Matthew Grieve @MatthewGrieve6]

@runbeagle I think LEGO has a good reputation, they have remained relatively free of controversy and they have good PR practices and a good charity presence. #CurtinDigiPR

[Matthew Grieve @MatthewGrieve6]

@runbeagle Reputation is essential, intangible and the result of the actions and behavior of a business, it's also determines how much stakeholders may trust a business.#CurtinDigiPR

[Matthew Grieve @MatthewGrieve6]

@runbeagle Issues are smaller, ongoing and should be monitored for and handled constantly, whereas a crisis is larger and can result from an issue not being resolved or from a surprise incident? #CurtinDigiPR

[Matthew Grieve @MatthewGrieve6]

@runbeagle Here, looking forward to not working this weekend. #CurtinDigiPR

[Matthew Grieve @MatthewGrieve6]

@runbeagle An example of a big failure was the McDonalds "Create Your Taste" campaign that ended up having people uploading some rather appalling burger names and designs, attached is an article with some examples but there is some strong language.

#CurtinDigiPR

https://t.co/ns0JYrm5Hl

[Matthew Grieve @MatthewGrieve6]

@runbeagle My duck Abernathy 🦆 #curtindigipr

[Matthew Grieve @MatthewGrieve6]

@runbeagle By knowing who they are targeting their content towards? #curtindigipr

[Matthew Grieve @MatthewGrieve6]

@runbeagle Because everyone that participates online with them contributes to the brands overall story. #curtindigipr

[Matthew Grieve @MatthewGrieve6]

@runbeagle Hey everyone, hope everyone had a good weekend!