Bridget Tombleson

Public Relations, Transmedia and Digital Storytelling academic. PhD student #CurtinPRDegree #MKT2X #curtinuni

[CurtinPRdegree @CurtinPRdegree]

We wrote a new @edXOnline MOOC to help you with your personal brand. It’s suitable for many people so check it out https://t.co/PjBI4ptIYF

[Bridget Tombleson @runbeagle]

Want to know more about #digitalstorytelling ? That’s great because @KatharinaWolf and I wrote a book for you. You can check out our new book, Digital Storytelling for Brands here https://t.co/mR1JBDnHAe

[Bridget Tombleson @runbeagle]

It is almost the weekend, let's hope some of that good weather continues #curtindigipr

[Bridget Tombleson @runbeagle]

Okay students, that's all for today. Make sure you've done the modules for your crisis simulation next week #curtindigipr fun times, I promise

[Bridget Tombleson @runbeagle]

@sinyiwong_ yes but also be comfortable with communicating when you don't know all the details #curtindigipr

[Bridget Tombleson @runbeagle]

Responding online during an issue/crisis - are there times that are more critical than others? #curtindigipr

[Bridget Tombleson @runbeagle]

@sab1nee for that better to respond privately #curtindigipr

[Bridget Tombleson @runbeagle]

How might you handle negative comments for a brand? Any poor examples you've seen from brands #curtindigipr

[Bridget Tombleson @runbeagle]

@EmilyGiglia__ @MatthewGrieve6 You can't always do that - say there's an explosion and a journalist calls you - you don't know what caused it, how many casualities, if the building is safe...if you waited until you knew all that speculation would occur #curtindigipr

[Bridget Tombleson @runbeagle]

@MatthewGrieve6 the data breach communication was slow and poor #curtindigipr

[Bridget Tombleson @runbeagle]

@beau__ro definitely issues can/should be planned for...there are always those tricky ones that pop up still #curtindigipr

[Bridget Tombleson @runbeagle]

So first up what's your understanding of the difference between and issue and a crisis? #curtindigipr

[Bridget Tombleson @runbeagle]

@EmilyGiglia__ @MatthewGrieve6 acknowledgement can go a long way, even if you don't know all the information #curtindigipr

[Bridget Tombleson @runbeagle]

@AyeeshaMcewan arrogant responses never work well - hire a PR professional #curtindigipr

[Bridget Tombleson @runbeagle]

@ffsisthisoneok certainly not best practice these days - unless it breaks the law or the misinformation has serious implications #curtindigipr

[Bridget Tombleson @runbeagle]

@AyeeshaMcewan where human life is at stake is the utmost importance (beyond shareholders and stakeholders) #curtindigipr

[Bridget Tombleson @runbeagle]

@ErikaSimons_123 very find balance online as waiting too long could be a matter of minutes #curtindigipr

[Bridget Tombleson @runbeagle]

@MatthewGrieve6 Agree, always always worse if you are responding and great examples of slow communication were the Optus and Medibank data breaches #curtindigipr

[Bridget Tombleson @runbeagle]

@ffsisthisoneok yes, hence timeliness is of essence and also misinformation could affect reputation and share price #curtindigipr

[Bridget Tombleson @runbeagle]

@brendaaa852 Apple is a good example as they are highly participatory online and created a community of creators and supporters #curtindigipr

[Bridget Tombleson @runbeagle]

What brands do you think have a 'good' reputation and why #curtindigipr

[Bridget Tombleson @runbeagle]

@beau__ro maybe get down to the beach and catch some waves #curtindigipr :)

[Bridget Tombleson @runbeagle]

Welcome students to Friday #curtindigipr chat. Who's online and what are you looking forward to this weekend?