Matthew Russo

Founder @GoScaleWell & others. Former CMO/COO of @InfillionTech (7x Inc 5000-winner)

[Matthew Russo @MatthewRusso]

@AlexLathery Completely agree. Too many Areas and Surfaces to properly capture and annotate.

[Matthew Russo @MatthewRusso]

@bluecollarivy @AlexLathery Would love to hear how you are doing this! Can I test/try it on your website?

[Matthew Russo @MatthewRusso]

The items on this list work if you want to rank first in Spartanburg, SC - which is where this map is based.

Conquering a large geo - like Central Ohio - is MUCH harder.

2.24M people vs. 36k.

How do I know?

1) I live in Columbus
2) I hired Bodhi

Not dunking. Be realistic.

[Bodhi- Local SEO @irentdumpsters]

I've run Local SEO for 700+ home service companies across 40 states. Exposed every strategy that actually moves the needle. Exposed every one that's a complete waste of money.

Here is the full 2026 playbook I'd use to dominate any suburban market in America from day one. Google Maps. Website. Reviews. GBP. Citations. Content. All of it. Step by step.

I'm posting the entire system for free. 🧵🧵

[Matthew Russo @MatthewRusso]

@tannerdripjobs 5. Hard disagree here. The ability to generate demand trumps access to diverse skill sets (interior, exterior, and commercial specialists) and expansive talent pool.

[Matthew Russo @MatthewRusso]

@tannerdripjobs 4. We've been in the Attention Economy for a while now. Attracting eyeballs and gaining trust will always be valuable in a commoditized market.

[Matthew Russo @MatthewRusso]

@tannerdripjobs Brand + track record (reviews) will win - whether that's through a franchise or not.

[Matthew Russo @MatthewRusso]

@tannerdripjobs 2. Consumers already get a range of pricing options, so AI won't help or hurt here. The painting companies who seem the most trustworthy and have the most social proof (reviews) will command pricing and win rates.

[Matthew Russo @MatthewRusso]

@tannerdripjobs 1. Most marketing agencies don't want to take the next step of converting leads to estimates. Even using something like Routemize will seem like too much work, let alone having people answer the phone.

[Matthew Russo @MatthewRusso]

@jamesonhaslam @BillDA Sell the benefit, not the feature.

[Matthew Russo @MatthewRusso]

As a self-proclaimed Bluey fan, it pains me to say that these new Minisodes are... absolutely awful.

[Matthew Russo @MatthewRusso]

@angiemeeker I missed it. What happened? (You already know I'm your people.)

[Matthew Russo @MatthewRusso]

@BillDA Broadly agree. But there is also some existing vertical software that is currently "best practice" and is still sub-par.

Excited for people who both know product and now have the ability to write code to build better versions - for lots of companies, not just their own.

[Matthew Russo @MatthewRusso]

@tannerdripjobs What's your ETA on the next wave of Beta customers? Would still love to try it out and provide feedback.

[Matthew Russo @MatthewRusso]

@girdley https://t.co/SIT5NUBWA7 Absolutely great for a fraction of the price.

[Matthew Russo @MatthewRusso]

@tomfgoodwin Hmm, not sure.

Those names? Yeah, a bit.

But there was The Great Courses before them. And I'm sure a slew of others before that.

There will always be an appetite for new info and skills. The packaging and format just changes.

Anti-establishment means creators win today.

[Matthew Russo @MatthewRusso]

@jamesonhaslam I couldn't comment on that post yesterday. In Ohio.

[Matthew Russo @MatthewRusso]

@bostonaholic @Weezer Same! The best.

[Matthew Russo @MatthewRusso]

@jamesonhaslam Why don't you ever see elephants hiding in trees?

Because they're really good at it.

[Matthew Russo @MatthewRusso]

@jamesonhaslam Dogs can't operate MRIs, but cats can.