Matti Kojo

CEO @ArvoAcademy

[Matti Kojo @MattiKojo]

@Mocka I agree you should pay for the value but that's exaclty what you (can) do. C stands for cost, a variable decided by the value. :)

[Matti Kojo @MattiKojo]

@jharrower @acquisio: Do you also measure (and optimise) the lifetime value of the customers acquired through different channels? #RIMC14

[Matti Kojo @MattiKojo]

@Mocka I think in this case CPA-model refers to affiliate cmpgns. The commission is usually a %-share of revenue of the transaction? #RIMC14

[cнrιѕ @Chriss35]

520% ROI on Dell's Social Training for 200 B2B Social Solution Experts @MS_Smale @Dell #RIMC14

[Matti Kojo @MattiKojo]

Now we're talking - show me the money by Ajit Sivadasan #RIMC14

[Matti Kojo @MattiKojo]

Pretty OT but Talking about Heineken, had one (ok, two) pint of local Viking beer which was surprisingly good! #RIMC14

[Matti Kojo @MattiKojo]

Something remotely Finnish on stage at #RIMC14 - case Nokia.

[Matti Kojo @MattiKojo]

Looking to connect with Norwegian, Swedish and Danish Search and CRO enthusiast at #RIMC14.

[Matti Kojo @MattiKojo]

#RIMC14 will probably become the most expensive conference ever. I already want KLM flights and Geox shoes.

[Matti Kojo @MattiKojo]

There's so much to learn from @KLM in social media. It's not just about being there. Good stuff @kpspiers! #RIMC14

[Matti Kojo @MattiKojo]

Awesome to literally rock again @ekahau with @jussikiviniemi.

[Matti Kojo @MattiKojo]

Bring @SEOmoz to Helsinki! http://t.co/0b9mNWRX #mozcation via @Tulos_Helsinki

[Matti Kojo @MattiKojo]

@JollaMobile In your case it'd be a distribution channel - for pre-orders (more than funding). Good idea @thomaslp @playouya #meego #mer

[Matti Kojo @MattiKojo]

@pyyhtia Congrats! Have a blast at RAY!

[Matti Kojo @MattiKojo]

@markvdputten It feels like giving my pw's to someone :)

[Matti Kojo @MattiKojo]

@markvdputten Looks scary :)

[Matti Kojo @MattiKojo]

@markvdputten Mine at themeforest wasn't. Anyway, all pw's different and the username and email varies too. :)

[Matti Kojo @MattiKojo]

@markvdputten Phew, thanks for the tweet - off to change my pw...

[Matti Kojo @MattiKojo]

Love you @Google: Not provided = 50% of all visits through SEs for intl. customer. Q1 not provided +450% compared to Q4. #SEO

[Matti Kojo @MattiKojo]

Hahahha, touché! RT @paddymoogan Awesome new Google Analytics feature, word cloud for referring keywords, oh wait... http://t.co/bLtnHyTE