Mike Lewis

I've use the Cognitive Copywriting Process to double 84% of client controls. Need better Direct Response Copywriting? 👇

[Mike Lewis @MaverickAdverts]

Countless studies show that 95% of consumers' purchasing decsions are made subsconsiously.

We *think* with logic, but *act* on impulse. That's where "impulse purchases" come from.

These impulses stem from feelings buried deep within our psyches --- that's why people like (or want) things without really knowing why.

Revealing your customers' deep-rooted psychological motivations is the key to understanding how they think and WHY they buy.

And that's exactly what I do with the Cognitive Copywriting Process --- it's a 3-step approach I use to appeal to consumers' impulses so we can maximize conversion rates.

Send me a DM if you want to learn more!

[Mike Lewis @MaverickAdverts]

@ScalerSohom Thanks @ScalerSohom!

[Mike Lewis @MaverickAdverts]

Use these 3 words, oe your copy's gonna flop.

"So you can"

A Gallup study from the 50's set out to learn what people *really* wanted in life.

The results?

People didn't want a:
- mansion
- sports car
- yacht

They wanted:
- to choose their own destiny (autonomy)
- a social life + happy marraige (love)
- occasional peace and quiet (leisure time)

Madison Avenue knew this couldn't be sold... or could it?

- Bud Light's "Up For Whatever" campaign sold friendship
- Corona's "Find Your Beach" campaign sold leisure time
- Coca-Cola's classic "I'd Like to Buy the World a Coke" ad sold belonging

...

[Mike Lewis @MaverickAdverts]

Despite being 70+ years old, nothing's changed.

People are psychologically simple.
We want to feel safe. And we want to feel loved.

And more times than not, these feelings boil down to feeling free, and in control.

That's where the 3 magic words come in...

They're "so you can" --- using them creates a bridge from the benefit to the desired outcome.

"Take this supplement to drop up to 25 pounds... so you can fit into your wedding dress... so you can feel confident wherever you go"

When selling something, always consider WHY someone wants it.
When you get your answer, ask WHY it matters.
When you find out, ask WHY that matters.

Fail to do this, and you'll end up with more surface-level copy that gets ignored.

[Mike Lewis @MaverickAdverts]

The #1 conversion kill for landing pages?

Lack of specificity.

The goal of a landing page is to get people to read the whole thing think: "I have several reasons to follow the CTA, and none not to."

Write to hyper specific problems 👉 transition to clear, easy solutions.

✔️ dig through customer reviews to find patterns
✔️ dimensionalize problems (keep asking "why")
✔️ tap-into pain-caused emotions

[Mike Lewis @MaverickAdverts]

@aF_Kayzar @Islandlatte @TheDunkCentral @_CharlesBarkley Your argument is basically "so what if it hurts, keep letting yourself get punched in the face"

I'm done with this. Have a nice day man.

[Mike Lewis @MaverickAdverts]

@aF_Kayzar @Islandlatte @TheDunkCentral @_CharlesBarkley "Respecting the rank" would mean visiting the White House, based on an arbitrary rule, and regardless of the man. So, the opposute of what I said...

[Mike Lewis @MaverickAdverts]

@aF_Kayzar @Islandlatte @TheDunkCentral @_CharlesBarkley Right. EVERYBODY expects people to respect Trump, when he's notorious for not doing the same.

[Mike Lewis @MaverickAdverts]

@NewDeyMedia @Hockey_Is_All @BauerOutage @joe4deadcat Velo alone? There are tons of dudes in AA and AAA that can hit triple 99+ on the gun. Nobody makes it to the show on velo alone.

[Mike Lewis @MaverickAdverts]

@wiigolfchampion @Oswald65819686 @octoberstanton I stand by Christian Walker. Solid defense and good power.

We can only hope bro...

[Mike Lewis @MaverickAdverts]

@wiigolfchampion @Oswald65819686 @octoberstanton Not terrible. But you think there'd be enough space for Fried? Tucker would be more expensive than Bregman.

[Mike Lewis @MaverickAdverts]

@wiigolfchampion @Oswald65819686 @octoberstanton I feel ya, it definitely make some sense. But I think we have 90% of the team ready, and I'd REALLY want to keep our young talent.

I think we can get a versitle guy to play LF, which really just means getting someone at 3B, even if it's only for 3-5 years. Who would you have?

[Mike Lewis @MaverickAdverts]

@wiigolfchampion @octoberstanton He's a beast, I know. But Houston would never, and we need someone at 3B.

Also have to consider budgeting, based on what Hal said, We already have mad money wrapped up in Judge, Cole, Rodon and Stanton.

[Mike Lewis @MaverickAdverts]

@wiigolfchampion @octoberstanton Believe me, I'm not a fan of Bregman personally. But the Yankees need firepower to back up Judge (or he'll be walked 200 times) and I don't think any other 3B can do it.

[Civ @MisterCiv]

if you’ve ever wondered how easy it is to spread fake information

i made this stat up while laying in bed at halftime of the game😭

[The Onion @TheOnion]

ONN political analyst Jason Copeland is at The Big Map to break down why Trump and Harris are virtually deadlocked in a tight race for Pennsylvania resident Nick Camden.

[Mike Lewis @MaverickAdverts]

@TheDunkCentral @awfulannouncing Ok but Awful Announcing is your source?

[Mike Lewis @MaverickAdverts]

@awfulannouncing What's awful about that?

[Mike Lewis @MaverickAdverts]

@DBGyt_ Left looks good, but it's WAY too Celtics for an NBA game. There's a reason they choose minimalist designs.