Max Bates

Former sales rep that got cracked at systems

[Max Bates @MaxBatess]

2025 was my first full calendar year in business

We sold over $10M in info, coaching, consulting, and agency services for the accounts we work with

In 2026 we should clear at least 2.5X that

All with super simple systems, processes, and proper management

Have a ton to learn still - the more time goes on the bigger the knowledge gap feels lol

But it goes to show that doing the basics consistently is all you need

Excited to see how the next 12 months unfold

Will of course continue to document the process ⚔️

[Max Bates @MaxBatess]

@ZaneTazi Done

[Max Bates @MaxBatess]

After being Head of Sales for a recruiting company

Managing multiple sales teams

Running my own sales agency…

I’ve hired 100s of sales reps over the last couple years

I made a full breakdown of best practices when hiring reps

Comment “SETTER” and I’ll send it over

(Must be following so I can DM you)

[Max Bates @MaxBatess]

@ZaneTazi Not following I can’t message you

[Max Bates @MaxBatess]

A couple things to keep in mind before you look to outsource sales

1. Are you looking for DFY sales or DFY sales ops

Are they just sourcing + training reps or are they taking full operational + revenue ownership

2. How involved will they be on the client acq side

They don’t need to run all your ads and build all your funnels, but how involved and invested will they be with marketing

3. What does their integration process look like stepping into your business

Are they auditing your data, process, and systems at all or are they just taking over where you left off

4. How are they going to be reporting to you

Are they making sure data stays clean and giving you full transparency and viability into what’s happening

[Max Bates @MaxBatess]

@raghavtwtsX Check dms

[Max Bates @MaxBatess]

@ItsMeBenChan Got u check DMs

[Max Bates @MaxBatess]

Something I don’t hear people talk about much, but imo super important

The funnel you run heavily relies on the skill of your sales team

(Don’t try to run super cold funnels if you have a team of cashiers used to organic, warm lay ups)

[Max Bates @MaxBatess]

Stop hiring sales reps

UNTIL you have a proven, documented process you can plug them into

Too many founders are told they need to hire sales people

But they’re not told to create a transferable process that allows them to do so successfully

Document 👉 Demonstrate 👉Duplicate

[Max Bates @MaxBatess]

@dossucs Sent

[Max Bates @MaxBatess]

I broke down the exact infrastructure we use to scale our clients without spending an extra dollar on ads

Everything is inside one Miro board + an 80 minute walkthrough:

👉 Acquisition systems
👉 Backend engine
👉 Sales team + KPIs
👉 Delivery + retention + upsell systems
👉 Automations, tech, SOPs, hiring… everything A–Z

If you want the full infrastructure we plug into our clients’ businesses…

Reply “INFRA” and I’ll DM you the full breakdown (must be following so I can send)

[Max Bates @MaxBatess]

A lesson that took me way too long to learn:

Your hiring funnel needs to be treated the same as your acquisition funnel

[Max Bates @MaxBatess]

Wild to me seeing how much time and money businesses spend optimizing their ads, opt in page, booking page, etc

But they don't know (or sometimes even track) their sales metrics

Bleeding cash voluntarily

[Max Bates @MaxBatess]

So many people get stuck in thinking the answer to scaling is just more leads / calls

No one wants to solve the hairy problem and build an infrastructure that:

- Maximizes how much of their current leadflow they convert

- Handles + continues to convert the added volume

[Max Bates @MaxBatess]

@Isaacbuilds_ I got you, check DMs

[Max Bates @MaxBatess]

Started on YouTube a month ago

4 videos, 27 subs & under 500 views

First call booked said he watched 1 video and was decided on working with me

Cracked for 15k

@theaymanarab pretty good at this YouTube stuff

But this lead had been binging videos and said he’s never seen anyone do what I do and have such dialed systems/processes

Mentioned some big names too

Good ego stroke, but better reminder to keep my head down and keep building

I have no other goals set besides bulldozing everyone else who tries to compete

[Max Bates @MaxBatess]

The more time goes on, the more I realize that the biggest indicator of how successful you’ll be is simply how stubborn you are

It’s really just a game of who can take a worse beating (over and over and over)

And be stubborn enough to keep going

[Max Bates @MaxBatess]

Product > everything

Have spent basically every waking hour the last few weeks working on nothing except improving our product and delivery

It’s the reason we’re able to 2, 3, 5X a business every single time we step in

@DylanOFM 🐐

[Max Bates @MaxBatess]

For any of my Canadians:

Go live somewhere else, trust 🤞

[Max Bates @MaxBatess]

Luke’s the goat fr man 🙏

[Luke Ward @LukeWarrd]

Sales & AI Systems = $$$

@MaxBatess has done a serious job of executing from the moment he joined.

True killer 🚀