Maxwell Farnon

[Maxwell Farnon @MaxFarnonDGTL]

Quick test for any trades website: open it on your phone and tap the phone number. If it doesn't start a call, people may ring the next company instead. Make it a tappable button at the top of every page. Good checklist here: https://t.co/g8wnYokkkz

[Maxwell Farnon @MaxFarnonDGTL]

OnDeck's latest survey: 61% of small businesses now use AI, mostly for marketing copy and emails. Only 19% of those seeing a benefit say it raised revenue. The real win so far is saved time and fewer errors, so judge any tool on hours saved first. Via https://t.co/YIiSj5ppKX

[Maxwell Farnon @MaxFarnonDGTL]

Some Google Business Profiles now show a Book Online button the owner never added, and some of those links return an error. Google hasn't explained it yet. Take a minute today to open your own profile on your phone and test-tap every button. Via https://t.co/7G8HJCiBzm

[Maxwell Farnon @MaxFarnonDGTL]

Google now lets Business Profile owners upload job photos into Gemini and have it draft a profile post. Handy for busy South Florida trades. Read the draft before it goes live and check the service, the town and any claims. Via https://t.co/JwYRSzvqK0

[Maxwell Farnon @MaxFarnonDGTL]

New Census numbers: about 1 in 4 US employer firms used AI in early October. Construction rose from 9.2% to 15.7% since last winter. Most use it to help staff, not replace them. Pick one chore, like quote follow-ups, and start there. Via https://t.co/wOJ15vaeq3

[Maxwell Farnon @MaxFarnonDGTL]

Google is testing an AI version of local results on mobile that drops reviews, hours and the Call button. Only a test for now. Either way, make sure your own site shows your phone, hours and service area right at the top. Via https://t.co/R2lSyCfnsu

[Maxwell Farnon @MaxFarnonDGTL]

Service-area pages only help if each one says something real: the neighborhoods you cover, how fast you respond, photos of local jobs. If the only difference between two pages is the town name, skip it.

Via https://t.co/MjLaGUwoei

[Maxwell Farnon @MaxFarnonDGTL]

Quick test for your homepage: does the top of the page say what you do, where you do it, and how to reach you? "Quality you can trust" says none of that. "Same-day drain repair in South Florida" says all of it.

Idea via https://t.co/2Pk7ENjHbM

[Maxwell Farnon @MaxFarnonDGTL]

Before you write any new website copy, check that your service pages are actually indexed in Google Search Console. A great page Google can't see won't bring in a single call.

Source: https://t.co/MjLaGUwoei

[Maxwell Farnon @MaxFarnonDGTL]

Your Google business name should match your real sign and website. No added keywords, city names or taglines, per Google's guidelines. Not sure what yours says? Free Visibility Check: https://t.co/leIYzx2YbI Via https://t.co/HfQjxm3x0k

[Maxwell Farnon @MaxFarnonDGTL]

Asking for reviews? Ask soon after the job while it is fresh, and never offer a discount or freebie in return. Google prohibits incentives. Then reply to each review in a sentence or two, specific to that job, not copy-pasted. Via https://t.co/YiwBRtx5Zc

[Maxwell Farnon @MaxFarnonDGTL]

Pick up your phone and test your Google profile like a customer: tap Call, tap the website link. Does it ring? Does it land on the right page? Lime Group also suggests removing towns you no longer serve. Worth 5 minutes for any South Florida trade. Via https://t.co/ySuG0xY1s2

[Maxwell Farnon @MaxFarnonDGTL]

diib scanned 225 local service businesses this fall. Google AI Overviews, ChatGPT and Gemini cited other websites for about 3 in 4 sources. A company's own site was only 3% to 7%. Not a ranking formula. Ask what customers ask and see who gets quoted. Via https://t.co/bpVqGvWVFw

[Maxwell Farnon @MaxFarnonDGTL]

When a South Florida homeowner looks up a plumber or roofer, they often scan the site for a named owner, a license number they can verify if the trade is licensed, and a plain note that you carry insurance. Put only what is current and true. Via https://t.co/sXcadD9l7k

[Maxwell Farnon @MaxFarnonDGTL]

If chat is on for your Google Business Profile, Maps now shows a Message button next to Call on iPhone and Android. Try sending yourself a note this week so customers are not tapping a silent inbox. Via https://t.co/X3xc0Cmf0y

[Maxwell Farnon @MaxFarnonDGTL]

One "Services" page that lumps every job together is hard for Google and for customers. Give each core service its own page: what you do, what to expect, and a clear next step. Free Visibility Check: https://t.co/leIYzx2YbI Via https://t.co/opCdq4CwVI

[Maxwell Farnon @MaxFarnonDGTL]

On your Google Business Profile, list services the way customers search: "AC repair," "water heater install," not one vague line like "HVAC Solutions." A short note on what's included helps. South Florida homeowners type the job, not the industry nickname. Via https://t.co/XVRPFznYWg

[Maxwell Farnon @MaxFarnonDGTL]

@amblerai For a lot of local service owners it's answering the same five questions by phone and email every week. Put those answers on the website and in a saved reply, and a chunk of Tuesday comes back. No fancy tools needed.

[Maxwell Farnon @MaxFarnonDGTL]

@PeakLocalLeads Spot on. Homeowners search the problem, not the industry term. Same goes for the website: a short page for each heating service, written the way customers describe it, gives Google and the customer something clear to match.

[Maxwell Farnon @MaxFarnonDGTL]

@DomainGang AI builders are fine for getting a page up fast. What they can't do is know your customers: what they search for, what worries them, and why they should call you over the next business. That part still takes someone who knows the business.