MediaIntelligenceCo.

MIC is the coming together of Media PhD’s and Cognitive Computing experts to build cutting-edge media measurement technologies and real-time research solutions.

[Dr. Karen Nelson-Field @KNelsonField]

'Get in front of the consumer decision or be left behind'. My column in @FinancialReview today https://t.co/25AJZOWOnt

[MediaIntelligenceCo. @MediaIntellCo]

Get in front of the consumer decision or be left behind https://t.co/UwkuWilcrh via @FinancialReview

[MediaIntelligenceCo. @MediaIntellCo]

Aussies stick with TV for entertainment | via @warceditors https://t.co/3iPHIBpwTG

[Unruly @unrulyco]

Industry thought leader @KNelsonField shares her predictions for 2017 as part of #UNinterviews

[MediaScope @mediascope_]

'The attention economy is coming' says Karen Nelson-Field. #rethinktv

[CMOAustralia @CMOAustralia]

Who said TV was dying? Crowd at today's #rethinktv conference

[Adrianne Nixon @agenixon]

Reach is vital for brand growth but all reach is not equal. @KNelsonField @MediaIntellCo #ReThinkTV

[AdNews @AdNews]

Am I a TV evangelist? No, but the pendulum has swung too far & marketers are doing themselves a disservice: Dr Karen Nelson Field #ReThinkTV

[Betty b @b_betty11]

Brand growth comes from engaging light buyers. TV delivers light buyers. #ReThinkTV #effecTV

[Nicole McInnes @wideeyedgirl]

I believe being a champion is about the long game @KNelsonField #rethinktv

[Michael Rogers @M_ROD25]

High engagement online social platforms provide access to heavy buyers, but mass reach media gives access to light buyers #ReThinkTV

[MediaScope @mediascope_]

'Unless you reach more light buyers you'll put your brand into negative growth' says Karen Nelson-Field #rethinktv

[AdNews @AdNews]

Clutter is a bad thing, and TV is the least cluttered media environment says Dr Karen Nelson Field #ReThinkTV

[Adrianne Nixon @agenixon]

Clutter significantly reduces ad effectiveness and impairs memory. @KNelsonField @MediaIntellCo #ReThinkTV

[Adrianne Nixon @agenixon]

Cut thru + being remembered + vast reach to all buyers = brand growth @KNelsonField @MediaIntellCo #ReThinkTV

[AdNews @AdNews]

Dr Karen Nelson Field takes to the stage to remind us that TV isn't a choker. It's misunderstood. #ReThinkTV

[Adrianne Nixon @agenixon]

Being a champion is about the long game. Not the short. Karen Nelson-Field @MediaIntellCo #ReThinkTV

[AdNews @AdNews]

.@KNelsonField says @Think_TV smart lab findings could evolve dynamic trading of TV ad inventory. https://t.co/psPYkfd1mI

[Analyst @someanalyst_]

The future of metrics is 'attention', not 'rubbish recall' - Nelson-Field - AdNews https://t.co/EjJJ7YgrIa @Jemsoftco @MediaIntellCo

[AdNews @AdNews]

The future of #marketing metrics is 'attention', not 'rubbish recall' or 'purchase intent' says @KNelsonField https://t.co/qksLCRuppz