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MediaIntelligenceCo.
@MediaIntellCo
MIC is the coming together of Media PhD’s and Cognitive Computing experts to build cutting-edge media measurement technologies and real-time research solutions.
Joined October 2016
15
Following
18
Followers
32
Posts
MediaIntellCo
retweeted
Dr. Karen Nelson-Field
@KNelsonField
over 9 years ago
'Get in front of the consumer decision or be left behind'. My column in
@FinancialReview
today https://t.co/25AJZOWOnt
MediaIntelligenceCo.
@MediaIntellCo
over 9 years ago
Get in front of the consumer decision or be left behind https://t.co/UwkuWilcrh via
@FinancialReview
MediaIntelligenceCo.
@MediaIntellCo
over 9 years ago
Aussies stick with TV for entertainment | via
@warceditors
https://t.co/3iPHIBpwTG
MediaIntellCo
retweeted
Unruly
@unrulyco
over 9 years ago
Industry thought leader
@KNelsonField
shares her predictions for 2017 as part of
#UNinterviews
unrulyco's tweet video.
Who to follow
ROCKET MAN
@narwilliamYT
Free TV Australia
@FreeTVAustralia
Free TV is the peak industry body representing Australia's commercial free-to-air television licensees.
Miguel Martin
@brekky4dinner
* Australian (99% Spanish) * ML SWE * The views and opinions expressed in this account are those of my own and do not represent those of my employer, NVIDIA
MediaIntellCo
retweeted
MediaScope
@mediascope_
over 9 years ago
'The attention economy is coming' says Karen Nelson-Field.
#rethinktv
MediaIntellCo
retweeted
CMOAustralia
@CMOAustralia
over 9 years ago
Who said TV was dying? Crowd at today's
#rethinktv
conference
MediaIntellCo
retweeted
Adrianne Nixon
@agenixon
over 9 years ago
·
Sydney
Reach is vital for brand growth but all reach is not equal.
@KNelsonField
@MediaIntellCo
#ReThinkTV
MediaIntellCo
retweeted
AdNews
@AdNews
over 9 years ago
Am I a TV evangelist? No, but the pendulum has swung too far & marketers are doing themselves a disservice: Dr Karen Nelson Field
#ReThinkTV
MediaIntellCo
retweeted
Betty b
@b_betty11
over 9 years ago
Brand growth comes from engaging light buyers. TV delivers light buyers.
#ReThinkTV
#effecTV
MediaIntellCo
retweeted
Nicole McInnes
@wideeyedgirl
over 9 years ago
I believe being a champion is about the long game
@KNelsonField
#rethinktv
MediaIntellCo
retweeted
Michael Rogers
@M_ROD25
over 9 years ago
High engagement online social platforms provide access to heavy buyers, but mass reach media gives access to light buyers
#ReThinkTV
MediaIntellCo
retweeted
MediaScope
@mediascope_
over 9 years ago
'Unless you reach more light buyers you'll put your brand into negative growth' says Karen Nelson-Field
#rethinktv
MediaIntellCo
retweeted
AdNews
@AdNews
over 9 years ago
Clutter is a bad thing, and TV is the least cluttered media environment says Dr Karen Nelson Field
#ReThinkTV
MediaIntellCo
retweeted
Adrianne Nixon
@agenixon
over 9 years ago
·
Sydney
Clutter significantly reduces ad effectiveness and impairs memory.
@KNelsonField
@MediaIntellCo
#ReThinkTV
MediaIntellCo
retweeted
Adrianne Nixon
@agenixon
over 9 years ago
·
Sydney
Cut thru + being remembered + vast reach to all buyers = brand growth
@KNelsonField
@MediaIntellCo
#ReThinkTV
MediaIntellCo
retweeted
AdNews
@AdNews
over 9 years ago
Dr Karen Nelson Field takes to the stage to remind us that TV isn't a choker. It's misunderstood.
#ReThinkTV
MediaIntellCo
retweeted
Adrianne Nixon
@agenixon
over 9 years ago
·
Sydney
Being a champion is about the long game. Not the short. Karen Nelson-Field
@MediaIntellCo
#ReThinkTV
MediaIntellCo
retweeted
AdNews
@AdNews
over 9 years ago
.
@KNelsonField
says
@Think_TV
smart lab findings could evolve dynamic trading of TV ad inventory. https://t.co/psPYkfd1mI
MediaIntellCo
retweeted
Analyst
@someanalyst_
over 9 years ago
The future of metrics is 'attention', not 'rubbish recall' - Nelson-Field - AdNews https://t.co/EjJJ7YgrIa
@Jemsoftco
@MediaIntellCo
MediaIntellCo
retweeted
AdNews
@AdNews
over 9 years ago
The future of
#marketing
metrics is 'attention', not 'rubbish recall' or 'purchase intent' says
@KNelsonField
https://t.co/qksLCRuppz
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