MediaRadar

MediaRadar, now including Vivvix, is driving competitive marketing and sales decisions for our clients, by providing real-time intelligence across 30+ channels

[MediaRadar @MediaRadar]

Start off the year with clarity. A strategic look at the advertising trends defining 2026, led by Matt Krepsik and Caroline McCrory and our host Karisa Schroeder. January 22nd at 1PM, be sure to be there!
Register today → https://t.co/nb4v88JkQ0

[MediaRadar @MediaRadar]

• Total advertisers across linear + streaming
• Top-spending brands and categories
• Shifts in investment vs. the last Winter Games
• Cross-channel strategy trends shaping performance

Download the full #2026WinterOlympics Snapshot → https://t.co/5WregjOL7v

[MediaRadar @MediaRadar]

SpongeBob just helped @BurgerKing sell more burgers. And this collab is actually a playbook for where #QSR marketing is headed in 2026.

Read the full breakdown → https://t.co/CVuHBDEhRD

[MediaRadar @MediaRadar]

Join us on Thursday at 1PM as we unpack how marketers are approaching premium video across streaming, AVOD, live sports, and social video to drive both awareness and action.

Register now → https://t.co/gKbaafTMUQ

[MediaRadar @MediaRadar]

Check out our LinkedIn newsletter for fresh insights on media spend, advertising trends, and the stories behind the data.

Subscribe now → https://t.co/Y9mvNav0s2

[MediaRadar @MediaRadar]

Heading to @SportsPro New York 2026 tomorrow? Fan Shi Blackwell and Dave Hummel will be on the ground! Connect with them to talk sports advertising trends and how MediaRadar can help you stay competitive in this ever-evolving media landscape.

[MediaRadar @MediaRadar]

The data that shaped the game. The insights shaping what’s next. Download the 2026 #SuperBowlLX Snapshot today → https://t.co/dvHd7nvgBJ

[MediaRadar @MediaRadar]

Sports advertising isn’t playing by the old rules anymore. From streaming rights deals to new categories flooding live sports, the playbook for brands and media sellers is shifting fast.

Learn more about the trends we saw → https://t.co/CewMSkR3R3

[MediaRadar @MediaRadar]

Streaming is now the default.
Addressability is standard.
Optimization cycles are shrinking.
Outcomes are measurable.

If you’re responsible for growth, media, or performance, this is the conversation to be in.

Register here → https://t.co/gKbaafTMUQ

[MediaRadar @MediaRadar]

Winning today requires a true #VideoEverywhere view across streaming, AVOD, live sports, and social video.

Join us on March 19th at 1PM ET to unpack it all → https://t.co/gKbaafTMUQ

[MediaRadar @MediaRadar]

The Super Bowl used to be a singular broadcast flex. In 2026, the calculus is different.

#SuperBowlLX reveals how a #Kshapedeconomy is reshaping advertising’s biggest stage. Read more on today's blog → https://t.co/vmpVTwBeZZ

[MediaRadar @MediaRadar]

@nytimes reported via MediaRadar data that Pharma brands spent over $9B on direct-to-consumer advertising last year — with Ozempic alone topping $200M annually.

Follow the money. Understand the impact. That’s where MediaRadar comes in. → https://t.co/VgnoyEeLiR

[MediaRadar @MediaRadar]

Beer stepped back, AI stepped up. See it all with the 2026 #SuperBowlLX Snapshot — including YoY category breakdown, cost per time analysis, the largest advertisers that didn't participate this year, and more.

Download the full report → https://t.co/dvHd7nvgBJ

[MediaRadar @MediaRadar]

AI is only as smart as the data beneath it. The answer starts with identity. And it scales with MediaRadar Data Cloud.

Dive in on @adage https://t.co/uxq99R4f33

[MediaRadar @MediaRadar]

Our Canadian coverage isn’t a translation layer—it’s built for a bilingual media landscape. English and French publications, regional nuance, competitive visibility are our specialty.

Smarter coverage and sharper insights. Only at MediaRadar. → https://t.co/FeJjNkpwo1

[MediaRadar @MediaRadar]

You asked. We answered! → https://t.co/o8U0MqEhMC

Every Q&A from our State of the Industry: 2026 Advertising Predictions webinar (even the ones we didn’t get to live) are now available on demand.

[MediaRadar @MediaRadar]

Gold medals are on the line, as are ad dollars. The #WinterOlympics are underway—see which brands are betting on #TeamUSA and how they’re showing up across screens → https://t.co/gmEovQXVNR

[MediaRadar @MediaRadar]

#SuperBowlLX proved live is everywhere. MediaRadar captured how brands showed up across broadcast, streaming, CTV, and social — all at once.

This is the new currency of live advertising. And it’s just the beginning. → https://t.co/hd2WsO4KHw

[MediaRadar @MediaRadar]

#AI brands took over the #SuperBowlLX spotlight last night, with ads aimed at winning over skeptical audiences. @washingtonpost used MediaRadar to get a pulse on AI advertising spend across TV, streaming, and digital → https://t.co/4CVEf7qnYG

[MediaRadar @MediaRadar]

This weekend kicks off another big stretch of #sports — and February doesn’t let up. If sports media is on your radar, our team will be on the ground at The National Sports Forum, ready to talk how sports advertising is evolving.

[MediaRadar @MediaRadar]

From the #kshapedeconomy to the rise of data-first planning, 2026 is forcing advertisers to rethink where they spend and how they compete.

Here's what you need to know NOW → https://t.co/A0Ji3cAx7A