Medill JIMC

The Journal of Integrated Marketing Communications @NorthwesternU provides a comprehensive summary of what’s happening in the world of integrated marketing.

[Medill JIMC @MedillJIMC]

Head to our LinkedIn Page (https://t.co/64DXm4H3JO) to read the latest articles on martech, media networks and marketing innovations.

[Medill JIMC @MedillJIMC]

Emerging technologies drive new marketing revolution, and Don E. Schultz, Medill IMC professor emeritus-in-service envisions the future of IMC as one based on a new algorithm simplified to three key areas illustrated by the PAR model.
https://t.co/x7bujcPd7w

[Medill JIMC @MedillJIMC]

When “nice to have” becomes “must have” on social media, what is the “best” content to post? How to preserve the brand DNA while delivering organic and compelling content to audiences?
https://t.co/emwBA0fU2u
#imc #marketing #contentmarketing

[Medill JIMC @MedillJIMC]

Many companies have adopting machine learning and AI technologies that deliver optimization on a bigger scale. However, these technologies also pose many challenges that must be understood thoroughly to ensure positive business outcomes.
https://t.co/xOULV7xAO5
#imc #medill

[Medill JIMC @MedillJIMC]

We are proud to announce that the 2018 Journal of Integrated Marketing Communications has won the Award for Publication Excellence in the 30th annual APEX 2018 Awards. @medillimc @MedillSchool
Learn more insights on our website https://t.co/5RLvXtOETK

[Medill JIMC @MedillJIMC]

Astronauts Answer 50 of the Most Googled Space Questions | WIRED https://t.co/g2nDCb9P35 via @YouTube

[Medill JIMC @MedillJIMC]

"Does advertising make you a buyer of the product? I’d say you buy into the story, and the brand, under the guise of which is cleverly enclosed some kind of product. Starbucks, not coffee. Tide, not detergent. Coca-cola, not soda."Read More: https://t.co/MGj8HHaA6w

[HuffPost @HuffPost]

Famed theoretical physicist Stephen Hawking dies at 76 https://t.co/N2EFGkt11k

[Judy Franks @judyfranks]

@MedillJIMC #IMC461 curriculum unfolding in real time https://t.co/prQeVPsdP7

[Medill JIMC @MedillJIMC]

“Prior to 2015, Muslim consumers were a largely ignored segment in mass-market retail.” But this is not true anymore. Read how well-known brands like Macy’s, Adidas and Nike have started to embrace a #marketsegment that was once ignored by most brands.
https://t.co/khpFTF6fL9

[Medill JIMC @MedillJIMC]

People vs Artificial Intelligence. Who does a better job? Also read Prof Judy Franks article on The Changing Face if Television. https://t.co/bHPr5S2baP https://t.co/e3xBi1EigL

[Judy Franks @judyfranks]

Guess what? Back in the day, #advertisers had "no buy" lists across every legacy #media platform. The idea of avoiding bad content isn't new at all. Just low-paid #media planners vs #robots used to figure it all out.

[Medill JIMC @MedillJIMC]

"It’s common knowledge that customers want something in exchange for their data, whether explicit or implicit. In these scenarios, there’s a clear exchange and, more importantly, customer consent." Read Ed Jaffe's take on the importance of context https://t.co/M7SliaEtO9

[Medill JIMC @MedillJIMC]

Please join us to celebrate the launch of JIMC 2018 in Chicago on Wednesday, November 8th. RSVP and details here: https://t.co/1ARd2jtmu2

[Medill JIMC @MedillJIMC]

Hey it's Thursday. Need a Digital Detox? By @alexdrozdovsky, strategy director, global marketing @WARGAMING_NET https://t.co/JQTI3ZFkM9

[Ad Age @adage]

Instagram's new live feature will open the door for influencer collaborations https://t.co/8ipIKO3q7I

[Medill JIMC @MedillJIMC]

Happy Wednesday! Think #Marketing Globally. A Roadmap for Trust in Asia, Middle East and Africa, by David Brain https://t.co/AJgrEcH3dL

[Ad Age @adage]

Why @Dominos, @Cosmopolitan_LV and more marketers are betting on bots https://t.co/Occulu0GFy

[Medill JIMC @MedillJIMC]

Are you using #SocialMedia to build your #Brands? @MattAugustin, Social Strategist, @fitzco https://t.co/QldyVSulL5

[Medill JIMC @MedillJIMC]

Happy #Monday! Enjoy this #Brand-Driven #Innovation article by our beloved Medill faculty Ariel Goldfarb https://t.co/FcoCR0Cr8z

[Medill JIMC @MedillJIMC]

Tim Cooks blames rumors for #iPhone sales decline. Purchase Decisions has to do with #Influence and customer reviews https://t.co/2VbtYXInuO